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Shopify


AI Search, Shopify & the New Rules of SEO (Part 1)
A Conversation About AI Search, Shopify and Featuring Garrett Sussman on the Simple & Smart SEO Show Are keywords dead? Is AI search the new front door to your business? And what the heck is a “query fan-out”? In this episode of the Simple & Smart SEO Show , Crystal Waddell chats with Garrett Sussman, Director of Marketing at iPullRank, about how artificial intelligence is completely reshaping the rules of SEO. Especially for Shopify store owners. From ChatGPT partnerships to

Crystal Waddell
Oct 284 min read


How To Use AI to Boost Your SEO
Struggling to learn SEO? Experiencing a decline or plateau in organic traffic? You're not alone. Most search engine optimization (SEO) courses feel like they’re written by robots. They are often packed with jargon or assume you already have years of digital marketing experience. I get it— I was there too. That’s exactly why I created CrystalGPT , a custom AI tutor that helps you learn SEO in just 7 steps , even if you’re starting from scratch. Finally, SEO advice that builds

Crystal Waddell
Jun 103 min read


✅ Search Engine Optimization Do It Yourself: A Realistic Guide for Time-Strapped Entrepreneurs
I used to think SEO was only for techy people or big-budget brands. When I first moved from Etsy to my own Shopify store, I was...

Crystal Waddell
May 258 min read


Understanding SEO Marketing: A Beginner’s Guide to Growing Your Shopify Store with Organic Traffic
Any SEO Strategy in 2025 works best paired with systems and AI like ChatGPT or Claude! Which is your favorite Large Language Model?...

Crystal Waddell
May 184 min read


Learning About SEO Optimization: How to Build Visibility (and Confidence)
With Crystal Waddell’s SEO Squad With Crystal Waddell’s SEO Squad Ever wonder why your website isn’t showing up when you Google your own...

Crystal Waddell
Apr 264 min read


What Are the Services of SEO? (And What Shopify Stores Actually Need)
Is Your Shopify Store Ready? If you're running a Shopify store, chances are you’ve been told SEO is important — but no one’s actually...

Crystal Waddell
Apr 155 min read
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