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A Conversation About AI Search, Shopify and Featuring Garrett Sussman on the Simple & Smart SEO Show Are keywords dead? Is AI search the new front door to your business? And what the heck is a “query fan-out”? In this episode of the Simple & Smart SEO Show , Crystal Waddell chats with Garrett Sussman, Director of Marketing at iPullRank, about how artificial intelligence is completely reshaping the rules of SEO. Especially for Shopify store owners. From ChatGPT partnerships to

Learn the critical difference between ACOS and ROAS, how to price for profit, and why even a 10x ROAS can leave you broke. This episode of the Simple and Smart SEO Show  with guest Austin Becker is your new ad spend survival guide. 🎧 Listen Now: The Hidden Cost of High ROAS (ft. Austin Becker) 🌟 Podcast Summary In this episode, Crystal Waddell and Austin Becker discuss critical topics on ACOS optimization. They highlight why profit margins matter more than revenue. Sellers

Struggling to learn SEO? Experiencing a decline or plateau in organic traffic? You're not alone. Most search engine optimization (SEO) courses feel like they’re written by robots. They are often packed with jargon or assume you already have years of digital marketing experience. I get it— I was there too. That’s exactly why I created CrystalGPT , a custom AI tutor that helps you learn SEO in just 7 steps , even if you’re starting from scratch. Finally, SEO advice that builds

I used to think SEO was only for techy people or big-budget brands. When I first moved from Etsy to my own Shopify store, I was...

Any SEO Strategy in 2025 works best paired with systems and AI like ChatGPT or Claude! Which is your favorite Large Language Model?...

Watch my YouTube Video For More Local SEO tips! Boost Your Shopify or Wix Store Visibility Today Are you a creative entrepreneur or side...

Struggling to figure out how content, SEO, and social media all fit together?   You’re not alone. Most small business owners know content...

With Crystal Waddell’s SEO Squad With Crystal Waddell’s SEO Squad Ever wonder why your website isn’t showing up when you Google your own...

Watch The YouTube Video of My interview With Shreya LaCock: Think You’re Ready to Hire SEO Help? Watch This First! How To Hire an SEO |...

Is Your Shopify Store Ready? If you're running a Shopify store, chances are you’ve been told SEO is important — but no one’s actually...

If you’ve ever typed “DIY SEO” into Google and ended up more confused than when you started…You’re not alone. You’re a creative business...

Watch my interview with Alyssa Corso on YouTube Dominate Google & AI search engines with a proven SEO roadmap for early-stage growth By...

Take control of your digital marketing — and stop guessing. Learn how entrepreneurs and small business owners like you are attracting...

Start with organic search for long-term growth, then paid search for quick wins! 🚀 Which strategy works best for your business? Let’s...

Expert Strategies from Crystal Waddell of Simple and Smart SEO Introduction: Why Digital Marketing Matters for Creative Entrepreneurs...

🚀 Want to boost your website performance  and stay ahead in search rankings? 📊 Enhanced Analytics  helps you track key metrics,...

Read my story of how "doing more" actually meant I would be "making less" 👇🏽 Raise your hand if you’ve ever stopped grinding long...

Click the picture to watch the video of my special guest hosted episode featuring Celeste Gonzalez & Melissa Popp of Rickety Roo! Are you...

Introduction: The Power of Local SEO Imagine this: You run a handmade jewelry business  and just opened a small boutique in your city....

Click here to listen to the episode on YouTube! Here's key takeaways from my conversation with Mordy Oberstein , including: ✅ Brand is a...