Crystal Waddell

Hey there! Ready to supercharge your online presence and boost your sales? If you’re running a Shopify store, selling on Etsy, or crafting your own creative business, you’re in the right place. Today, I’m diving into small business marketing strategies that are not just smart but totally doable. No fluff, just practical tips to help you shine online! Let’s get started and make your digital marketing plan work for you! Why Small Business Marketing Strategies Matter You might be thinking, “I’m...

A Conversation About AI Search, Shopify and Featuring Garrett Sussman on the Simple & Smart SEO Show Are keywords dead? Is AI search the new front door to your business? And what the heck is a “query fan-out”? In this episode of the Simple & Smart SEO Show , Crystal Waddell chats with Garrett Sussman, Director of Marketing at iPullRank, about how artificial intelligence is completely reshaping the rules of SEO. Especially for Shopify store owners. From ChatGPT partnerships to brand authority...

Learn the critical difference between ACOS and ROAS, how to price for profit, and why even a 10x ROAS can leave you broke. This episode of the Simple and Smart SEO Show with guest Austin Becker is your new ad spend survival guide. 🎧 Listen Now: The Hidden Cost of High ROAS (ft. Austin Becker) 🌟 Podcast Summary In this episode, Crystal Waddell and Austin Becker discuss critical topics on ACOS optimization. They highlight why profit margins matter more than revenue. Sellers on platforms like...