Crystal Waddell

A Conversation About AI Search, Shopify and Featuring Garrett Sussman on the Simple & Smart SEO Show Are keywords dead? Is AI search the new front door to your business? And what the heck is a “query fan-out”? In this episode of the Simple & Smart SEO Show , Crystal Waddell chats with Garrett Sussman, Director of Marketing at iPullRank, about how artificial intelligence is completely reshaping the rules of SEO. Especially for Shopify store owners. From ChatGPT partnerships to brand authority...

Learn the critical difference between ACOS and ROAS, how to price for profit, and why even a 10x ROAS can leave you broke. This episode of the Simple and Smart SEO Show  with guest Austin Becker is your new ad spend survival guide. 🎧 Listen Now: The Hidden Cost of High ROAS (ft. Austin Becker) 🌟 Podcast Summary In this episode, Crystal Waddell and Austin Becker discuss critical topics on ACOS optimization. They highlight why profit margins matter more than revenue. Sellers on platforms like...

Struggling to learn SEO? Experiencing a decline or plateau in organic traffic? You're not alone. Most search engine optimization (SEO) courses feel like they’re written by robots. They are often packed with jargon or assume you already have years of digital marketing experience. I get it— I was there too. That’s exactly why I created CrystalGPT , a custom AI tutor that helps you learn SEO in just 7 steps , even if you’re starting from scratch. Finally, SEO advice that builds upon business...