
Ready to own your brand, customer data, and income stream?
I build beautifully branded Shopify stores for creative sellers who are ready to scale — fast.
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Let’s build a content and SEO system that works while you rest. $125 (applied to your store build)
Schedule Your Strategy Call Today!
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Done-for-you store setup built for growth.
In just a few weeks, you'll have:
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✅ 3 curated collections based on your top-performing Etsy categories
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✅ 15 products fully uploaded, optimized, and styled
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✅ 75 images and/or videos SEO-optimized for conversion
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✅ Email capture set up and integrated
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✅ A simple, smart theme tailored to your brand
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✅ Domain and backend set up — no tech headaches
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✅ Launch checklist and walkthrough video
You run your business. We'll build your store — the right way, the first time.
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This service is ideal for you if:
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You're an Etsy seller making $500+/mo consistently
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You're tired of Etsy rules and ready for ownership
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You’ve outgrown the platform but feel stuck or overwhelmed
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You want a clean, pro store without taking a 10-module course
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You’re serious about your next move — not just dabbling
Not for: Brand-new sellers or those looking for a DIY setup. This is a strategic investment for ready-to-scale sellers.
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I am a Shopify Partner who has helped dozens of creative entrepreneurs go from overwhelmed to omnipresent — from lost in Etsy search to growing on their own terms.
I combine SEO expertise, platform strategy, and empathy-led coaching to make your transition smooth, strategic, and surprisingly simple.
"Working with Crystal felt like finally having a partner in my business. She got me — and helped me build a site I’m proud to send people to."
— Nicole, $1M+ Etsy Seller
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Ready to Own Your Shop and Your Traffic? Expand to Shopify Without Leaving Etsy Behind.
My Impact
in Numbers
Facts & Figures:
80k+
Podcast Downloads
Episodes Posted Weekly
Lower CPA/
CPC
20-70% CPA and CPC Reduction
🤯 Good SEO Makes Your Marketing More Efficient
$500k+
Online E-Commerce Sales
On Etsy and Shopify
Digital Marketing Experience
Ecommerce and Small Business Support
10+ yrs

The Simple and Smart SEO Motto:
Optimize Your Brand Everywhere
✅ Certified Shopify Partner
✅ Experienced SEO + visibility strategist
✅ Proven results with Etsy sellers
As a Shopify Partner, I ensure your store is set up the right way — no shortcuts, no guesswork.
Book Your Strategy Call Today!
My Mission:
Empower You To Build A
Business Around A Life YOU Love
What My Clients Say:
“Working with Crystal is bringing the right people who are ready to buy into the funnel. I attribute it pretty much entirely to that work on SEO that you've done."
Jamie Trull, Balance CFO (JamieTrull.com)

"One of the big light bulb moments for me was thinking people coming onto my website aren't going to start on your homepage. They're going to start wherever SEO pulls them into."
Sarah Omura (SoHandmade.com)


"You've got to do the work. But wow. I'm getting calls from event coordinators from out of state who found me through my website and SEO."
Jo Hayes (JoHayImages.com)
Collaborating with Brand Marketing and SEO Leaders From Around The World
Let’s optimize your brand everywhere, together
Contact Me to Get Started
Crystal Waddell
Raeford, NC
Serving the US and Canada
Tel: 1-910-983-1070