Learning About SEO Optimization: How to Build Visibility (and Confidence)
- Crystal Waddell
- Apr 26
- 4 min read
With Crystal Waddell’s SEO Squad
Ever wonder why your website isn’t showing up when you Google your own business name?
You’re not alone.
Most small business owners know SEO is important, but few know how it really works—or how to find the right kind of help.
The good news?
Learning about SEO (search engine optimization) doesn’t have to feel overwhelming. It's really just the mechanism that helps search engines understand what your website is about.
[😬 Also: "learning about SEO optimization" isn't really a phrase...]
It's a popular keyword and that's why I used it for this article.
The phrase stands for "Search Engine Optimization Optimization." Which makes the extra "optimization" redundant!]
With the right guidance, you can turn confusion into clarity—and finally get the visibility (and confidence) your website deserves.
In this article, you’ll discover:
How search engines like Google work
What SEO really means for your business
What to expect when working with an SEO agency or coach
How Crystal Waddell’s SEO Squad helps small business owners build skills, not just rankings
Let’s jump in.
What is SEO? (And Why It Matters for Your Business)
SEO—or Search Engine Optimization—is the art and science of helping your website appear when people search online.
When someone types a question into Google search, a lot happens behind the scenes.
Search engines crawl millions of websites, trying to match the best results to the user’s intent.
This means it’s not enough to have a beautiful site—you need the right words, the right structure, and the right technical setup.
Without SEO, your website is invisible.
No matter how good your products, services, or ideas are—if you’re not showing up on search engine results pages, you’re missing opportunities.
When you invest in SEO, you’re investing in your reputation, your authority, and your future success.
As Shreya Lacock said on the Simple and Smart SEO Show:
How an SEO Agency (or Coach) Helps You Succeed With Google Search And Other Search Engines
There’s a lot more to SEO success than just sprinkling in keywords.
A professional can help you with:
Keyword research (figuring out what your customers actually search for)
Technical SEO (making sure your site loads fast and works well on all devices)
On-page SEO (optimizing each page to match searcher intent)
Content optimization (crafting articles, blogs, and pages that show authority)
Link building (earning trust signals from other websites)
Ongoing strategy (adapting as search engine algorithms and organic search results evolve)
What Happens Inside an Agency
Shreya Lacock explained that in a traditional SEO agency:
SEO execs handle the basic, checklist-style tasks.
SEO specialists create more strategy and pull pieces together.
SEO managers become the client-facing contact—reporting on project progress.
Heads of SEO oversee the entire department.
If you work with an agency, you often won’t meet the people doing the actual SEO work.
How Crystal's Coaching Model is Different
A coach like Crystal Waddell gives you direct guidance, helping you master skills so you’re not dependent on layers of teams.
Transformation over transaction
Crystal's mission is to empower you to build SEO knowledge, not just outsource it and hope for the best.
The Tools You'll Learn to Use (Yes, Even If You're a Beginner)
Don’t worry—you don’t need to become a tech wizard.With the right guidance, you can quickly master the basics:
Google Search Console: See how your website is performing and where you need to improve.
Free SEO Tools: Check keyword rankings, site speed, mobile friendliness, and more.
Google Analytics: Track where visitors come from, what they do, and how they convert.
Learning to read your own data is a game-changer.
It’s the difference between guessing—and growing.
📈 "Real growth happens when you stop guessing and start measuring your website’s impact."
And as Shreya pointed out:
Learning foundational SEO skills keeps you nimble in an AI-accelerated world.
Why Crystal Waddell’s SEO Squad is Different
Crystal didn’t start out as an SEO expert.
She was a small business owner frustrated with her own lack of visibility—and determined to figure it out.
Now, she leads the SEO Squad, a community where small business owners like you get weekly coaching, step-by-step support, and real SEO wins.
This isn’t just about rankings.
It’s about transformation.
Experience the joy of seeing your site finally show up on Google.
Build confidence in your ability to market online.
Create something meaningful: a website that represents your brand, your passion, and your vision.
Instead of paying someone to do SEO for you, the SEO Squad helps you learn how to do it for yourself—with expert backup whenever you need it.
You’re not buying "hours worked."
You’re investing in your own empowerment—and in the long-term success of your business.
🌟 "Inside the SEO Squad, you don’t just get coaching. You get a roadmap to lasting online authority."
What You’ll Master Inside the SEO Squad
With Crystal’s help, you’ll learn how to:
Do keyword research that attracts the right audience.
Improve your site structure with internal links and smart on-page optimization.
Create powerful meta descriptions that boost click-through rates.
Make your website mobile friendly (essential for Google ranking).
Build trust with ethical link building strategies.
Understand and adapt to search algorithm changes.
And you’ll practice adapting—because SEO is moving faster than ever.
🚀 "Adaptability and evolution are now must-have SEO skills," Shreya emphasized.
The SEO Squad gives you a proven process, but also the flexibility to grow with the industry.
Your Journey from SEO Confusion to SEO Confidence:
SEO Journey Stage | How You Feel | |
👻 | I'm Invisible | "I don't show up on Google. I'm frustrated." |
🔍 | Learning SEO Basics | "I'm learning how search engines work and what to fix." |
🚀 | Taking Action with Expert Guidance | "I'm applying SEO strategies with weekly coaching." |
📈 | Seeing Results | "I'm ranking, getting traffic, and feeling excited." |
🏆 | Owning My Visibility | "I'm confident tracking and adjusting SEO for growth." |
Ready to Finally Understand SEO (and See Your Business Grow)?
If you’re tired of feeling invisible online…
If you’re ready to take control of your marketing future…
If you want SEO to feel doable, exciting, and empowering...
Then it’s time to join the SEO Squad.
🔹 Get weekly coaching
🔹 Get your questions answered
🔹 Get seen online
You’re not just signing up for SEO tips.
You’re stepping into a new chapter of growth, confidence, and success.
Listen to the full podcast episode here:
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