SEO DIY: How to Own Your Search Results Without Hiring an Agency
- Apr 8
- 4 min read
If you’ve ever typed “DIY SEO” into Google and ended up more confused than when you started…You’re not alone.
You’re a creative business owner — maybe an Etsy seller, a photographer, or someone finally launching your own Shopify site.
You’re passionate about what you make. And you know SEO matters.
You just don’t want to spend thousands on an agency that doesn’t understand your business.
Or worse, promises vague results and delivers even vaguer reports.
Here’s the good news: You can take control of your online presence with smart, strategic DIY SEO — without the overwhelm.
Let me show you how.👇🏽
What is DIY SEO (and What It Isn’t)?
Let’s clear something up: DIY SEO doesn’t mean doing everything alone.
It means owning your SEO strategy — with the right tools, support, and systems behind you.
DIY SEO is:
Learning how search engines crawlers work — and how to work with them, not against them.
Understanding what your ideal customers are searching for.
Optimizing your existing content so Google (and Pinterest!) can actually find it.
Using free tools like Google Search Console to track your site’s visibility and organic search traffic.
DIY SEO is not:
Guessing what keywords to use.
Obsessively reading conflicting blog posts at midnight.
Watching 27 YouTube videos that contradict each other.
As Favour Obasi-ike said on our recent podcast episode:
“You’re wondering, why is nobody checking my website? It’s because you don’t have a site map. And a site map is technically the brain of your website.”
You don’t need to be an expert.
You just need the right framework — and a guide who’s been there.
Why SEO and Digital Marketing Agencies Aren’t the Only Option
Most small business owners think their options are:
Hire an expensive SEO agency… or
Stay stuck.
But here’s the truth: agencies aren’t always built for creatives like you.
They often miss the nuance of handmade businesses, personal brands, and the emotional side of entrepreneurship.
When I first started my SEO journey, I was just like you — frustrated by platforms like Etsy that controlled my traffic and showcased competitors on my own product pages.
Learning SEO changed everything.
That experience became the foundation for the Simple and Smart SEO Squad — a group coaching program that empowers small business owners to finally own their visibility.
Best SEO Tools Every DIYer Should Know
If you’re just starting out, you don’t need fancy software.
These free tools are beginner-friendly and powerful:
Google Search Console – Tracks what keywords you're showing up for and helps you fix crawl issues.
Ubersuggest – Great for keyword research and finding what your competitors rank for and you don't (keyword gap analysis).
AnswerThePublic or AlsoAsked– Amazing for discovering long-tail keywords based on real search queries.
In the SEO Squad, I teach you exactly how to use these tools and the latest seo strategies. Without the jargon.
And if you’re using Pinterest (which I highly recommend), Favour shared this gem:
“Pinterest is SEO. People think it’s just for inspiration, but Pinterest has a business side — and it’s accessible.
I connected my blog RSS feed so that every time I post, it automatically pushes to Pinterest.”
Talk about powerful automation for organic traffic!
Real Talk: You Don’t Need to “Go Pro” to Get Results
Take Sarah, for example — a craft-show rockstar and mom of three.
She wanted to optimize her Shopify store but didn’t know where to start with SEO.
She joined the SEO Squad and followed the exact steps we teach: from setting up Google Search Console to optimizing her product pages.
Today?
She’s ranking on Google, driving organic traffic, and making consistent sales — without ever hiring an agency.
And the best part? She still runs her business on her terms.
DIY Doesn’t Mean Alone
You’re more than capable of mastering SEO basics.
But you shouldn’t have to figure it out alone — especially when the stakes are high and your time is limited.
That’s why I created the Simple and Smart SEO Squad — a place where DIY doesn’t feel like a solo mission.
Inside the Squad, you’ll get:
✅ Step-by-step tutorials on technical SEO, on-page SEO, and content optimization
✅ Live coaching sessions where you can ask your real questions
✅ A supportive community of other business owners cheering you on
✅ Templates, checklists, and guidance built just for creative entrepreneurs
As Favour reminded us during our chat:
“When you feed your website with links every week — blog posts, updates, partnerships — you build search value. That’s what gets you traffic, not just social media.”
It’s not just about being busy online. It’s about building real, lasting visibility.
👇🏽 Ready to Stop Guessing and Start Growing?
If you’re serious about showing up in search results and building a brand that lasts, I’d love to support you.
Spots are limited — and designed for small business owners who are ready to finally take control of their SEO strategy.
Bonus: Want a Quick Win Today?
Download your Free SEO DIY Checklist to start optimizing your site in 20 minutes or less — no overwhelm, no jargon.
TL;DR — The 5-Minute SEO DIY Game Plan
If you’re short on time, here’s what to do right now:
Set up Google Search Console — so you can monitor your search performance.
Do keyword research with Ubersuggest or AnswerThePublic.
Update one product page with your new keyword (use it in your title, meta description, and body).
Link your blog posts together using natural anchor text — internal links boost SEO.
Join the SEO Squad if you’re ready to level up with guidance and support.
Need help deciding if the Squad is right for you?
Contact me here or come say hi on Instagram @simpleandsmartseo.
You don’t need an agency.
You need a roadmap — and a coach who believes in your business as much as you do.
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