Quick Marketing Tips: How to Use AI and LLMs to Boost Your SEO Strategy
- Crystal Waddell
- Jan 14
- 3 min read
Updated: Feb 13
Looking for quick marketing tips to make sense of how AI fits into your marketing efforts? Wondering how tools like ChatGPT can streamline your workflow without sacrificing creativity?
You’re not alone.
Best Practices for Using AI in Your Marketing Efforts
To get the best results, use AI as a support tool, not a crutch. Here are some fast marketing tips shared in the episode:
Brainstorm Smarter: Use tools like ChatGPT to generate multiple headline options, then refine them to fit your brand tone.
Summarize Efficiently: AI tools can quickly distill key points from interviews or research, saving you time.
Fact-Check Everything: While AI can suggest stats, always verify sources to ensure accuracy and relevance.
In this guest-hosted episode of the Simple and Smart SEO Show, experts Sara Jensen and Shea Karssing from Brighter Messaging break down how to use AI and large language models (LLMs) effectively for your business.
Whether you're a small business owner, marketer, or SEO enthusiast, this episode is packed with actionable insights to elevate your online presence.
Why AI is a Tool, Not a Replacement for Your Creativity
AI is reshaping the way we approach content creation, SEO, and customer engagement. But here’s the catch: relying entirely on AI can lead to generic, uninspired content marketing.
As Shea explains in the episode, AI is a fantastic brainstorming buddy and time-saver for grunt work like summarizing interview transcripts or generating initial ideas.
However, your unique voice, perspective, and brand identity are irreplaceable.
“If AI is creating all your content, you sound like everyone else whose content is being created by AI,” says Sara.
Avoid These AI Pitfalls
One common issue is over-reliance on AI-generated content, which can lead to plagiarism, inaccuracies, or duplicate material.
The podcast highlights the importance of maintaining a human touch in your writing to build trust with your audience.
Sara and Shea discuss a fascinating example of AI-generated responses on LinkedIn, which often fail to add value or foster real conversation.
“People can spot AI-generated content from a mile away,” they emphasize.
The Human Element: Why It Matters To Your Target Audience
Marketing isn’t just about reaching your audience—it’s about connecting with them.
AI might streamline some tasks, but trust is built through authentic, human interactions. As Sara points out, “The deeper we get into this AI world, the better we are at spotting what’s real—and what’s not.”
Whether it’s your website copy, social media posts, or potential customers interactions, adding a human touch ensures your brand stands out in a crowded digital landscape.
Listen to the Episode For More Quick Marketing Tips
Part 1:
Part 2:
Want to learn more about using AI to enhance your marketing strategy while retaining your unique brand identity? Don’t miss this episode of the Simple and Smart SEO Show!
🎙️ Listen Now:
Get insights from Sara Jensen and Shea Karssing, and discover how to harness the power of AI without losing your brand’s voice.
Share Your Thoughts
What’s your take on using AI in your marketing strategy? Have you discovered any tools or strategies that have worked well for you?
Drop us a comment!
For more episodes packed with actionable tips, subscribe to the Simple and Smart SEO Show.
Want to chat with Crystal? Book a call here👇🏽
Join My SEO Squad
If you're ready to refine your brand story and leverage it to connect more deeply with your audience, I invite you to join "The SEO Squad."
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Let’s work together to craft a story that not only captures attention but also builds lasting relationships.
Join "The SEO Squad" today, and let's start this exciting journey together!
Looking forward to welcoming you and helping you share your unique brand story!
Crystal Waddell
Founder, Simple and Smart SEO Podcast
The SEO Squad
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