The podcast · 262 episodes
The Simple and Smart SEO Show
SEO and GEO for small business owners, from one small business owner to another. Real strategies from real guests, with full transcripts so you can read along or skim.
262 episodes
- 219
Why AI Search Is Still SEO (and Why AI Slop Won’t Last) with Kristine Schachinger (Part 2)
- 218
Can AI Read Your Website? Accessibility and Vibe Coding with Kristine Schachinger (Part 1)
- 217
Google Rankings Aren't Enough Anymore. Shopify Owners, Wake Up! | Parth Suba, Part 2
- 216
Stop Obsessing Over Page Speed. Your Shopify Store Has Bigger Problems | With Parth Suba, Part 1
- 215
You Quit Social Media for SEO. Plot Twist: You Need Both. With Ryan Erwin, Part 2.
- 214
Everyone Wants AI Search Hacks. Nobody Wants to Fix Their Website. With Ryan Erwin, Part 1.
- 213
Better Food Habits for Busy Business Owners Without More Overwhelm with Kelly Miller (Part 2)
- 212
Your Best Keywords Are Hiding in Your DMs with Kelly Miller
- 211
Big-Brand SEO Is Ruining Your Shopify Store with Will Soprano, Part 2 | Simple and Smart SEO
- 210
If the Content SEO Playbook is Dead, What Replaces It?
- 209
Why the Content Playbook Is Dead (And How to Win Modern SEO) with Will Soprano Part 1
- Bonus
From Corporate Ladder to 15,000 Etsy Sellers: Julie Berninger on Digital Products & Etsy SEO (Summer Replay)
- Bonus
How to Stand Out on Etsy (Even in a Saturated Market) with Monica Little [Summer Replay]
- Bonus
AI-Powered SEO {REPLAY}: ChatGPT Workflows, Claude Projects & How SEO Changed After 2022 with Andrew Ansley Summer Replay Series ☀️
- Bonus
The $60k SEO Myth & How to Buzz Your Brand on a Budget (☀️ Summer Replay)
- Bonus
SEO Is Product Management: Ray Grieselhuber on SERPs, E-E-A-T & Ecommerce SEO (Summer of SEO Replay)
- Bonus
Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)
- Bonus
Best of Season 2: Tips and Strategies for Effective SEO
- Bonus
Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland
- 208
Why Your Shopify Taxonomy Matters for SEO, GEO, and AI Search: A Podcast with C-Dub, My Digital Avatar
- 207
Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)
- 206
Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search
- 205
From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works (Part 3 with Aimee Jurenka)
- 204
SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)
- 203
SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka
- 202
The SEO & Content Strategy That Actually Drives Growth (Part 2 With Matt Diamante)
- 201
How Simple SEO Really Works (and Why Most Advice Is Wrong) with Matt Diamante
- 200
Agentic Commerce and the Future of Search: How AI Will Change Online Shopping (Part 2 With Brooke Gramer)
- 199
Why AI Content All Sounds the Same (And How to Stand Out With Smarter SEO) Part 1 With Brooke Gramer
- 198
SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of Success (Crystal Ortiz Part 3)
- 197
The Art of Relationship Building in SEO: Timing, Trust, and AI Tools (Crystal Ortiz Part 2)
- 196
From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking Factor (Part 1)
- 195
How AI Search Traps Businesses in Their Old Positioning (And How to Fix It) (Semantic SEO Part 2 of 3)
- 194
Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEO (Semantic SEO Part 1 of 3)
- 193
Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout)
- 192
Intro to Vision Boarding for Business: Creating Clarity and Focus
- 191
The Power of Service Pages: Local SEO Gold with Darren Shaw (Best of 2025 Highlight)
- 190
Best of 2025: SEO, Branding, and Smart Business Growth
- 189
Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2)
- 188
How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
- 187
Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell (Part 1)
- 186
Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus)
- 185
Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)
- 184
GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)
- 183
AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)
- 182
🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)
- 181
Vibe Coding Is The New SEO: Featuring Ana De La Cruz
- 180
Traffic to Trust: AI, SEO, and Content Strategy with Andy Crestodina
- 179
From SEO to AI: Training Chatbots to Recommend Your Brand with Andy Crestodina
- 178
Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial Freedom
- 177
Profit, Pricing & the Power of SEO: A Conversation with Jamie Trull (Part 1)
- 176
AI Search Meets Jobs To Be Done: Discoverability > SEO with Heather Physioc (Part 2)
- 175
Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)
- 174
GEO vs. SEO: Ross Simmonds on Owning Channels, Diversifying Traffic, and Shaping LLM Results
- 173
Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)
- 172
Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)
- 171
Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)
- 170
Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)
- 169
Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5)
- 168
The SEO Mindset Shift Every Shopify Owner Needs Before Diving In (Part 1 of 5)
- 167
Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)
- 166
Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin Becker
- 165
Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)
- 164
SEO Evolution: How to Win in 2025 With Helpful Content and Topical Authority (with Andrew Ansley) Part 3
- 163
AI, SEO, and Modern Learning: Building Smarter Businesses and Raising Future Innovators with Andrew Ansley (Part 2)
- 162
Booked, Busy & Letting AI Do the Boring Stuff 🤖✨ With Andrew Ansley (Part 1)
- 161
The GOAT Guide to Google Business Rankings (Part 2) with Darren Shaw
- 160
Unlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)
- 159
🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)
- 158
SEO Hiring Secrets: Green Flags, Gender Gaps & Growth Tips with Shreya LaCock (Part 1)
- 157
The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)
- 156
Friends Tell Friends About SEO 🤯 | Featuring Favour Obasi-ike
- 155
Smarter Content Updates: SEO Wins Without the Overwhelm with Alyssa Corso (Part 2)
- 154
SEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa Corso
- 153
Google Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)
- 152
Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)
- 151
Don't Sleep on This SEO Tool: Make Sense of Search Console Data (FTF)
- 150
Branding, SEO, and Smart Business Growth [Follow Through Friday]
- 149
Organic SEO Tips: How to Create Problem Solving Content [Featuring Guest Hosts Celeste Gonzalez and Melissa Popp]
- 148
Local SEO, Keyword Research & SEO Tools with Katie Stone
- 147
SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)
- 146
Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
- 145
Omni-Channel Marketing in 2025 with Raycheal Proctor
- 144
Part 2: Insights on AI, Human Connection, and Brand Building
- 143
Is TikTok Banned or What? Diversifying Strategies in 2025
- 142
AI’s Cool, But It Can’t Replace This: Where To Keep It Real in 2025 (Part 1)
- 141
Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)
- 140
SEO and Digital Marketing: Prioritizing What Matters with RJ Licata
- 158
Junction Jack: Revolutionizing SEO Services with Mrs. SEO
- 157
BrightonSEO 2024: Insights, Epiphanies, & First-Class Adventures
- 156
Black Friday Tools For Your Tech Stack To Build and Grow Your Business
- 155
PR + SEO = Peanut Butter and Jelly w/Visibility on Purpose
- 154
Personal Branding for SEO Success with Dianne Wilson
- 153
E-Commerce SEO: Converting Product Pages with Freddie Chatt
- 152
Empowering The Underdog With SEO and PPC: Charley Brennand
- 151
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser
- 150
Unlock Big Data Vibes For Small Business with Dana DiTomaso
- 149
Forget Guest Posting and Think About Guest HOSTING in 2025
- 148
SEO For Local: Strategy to Execution Tips with Amanda Jordan
- 147
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch
- 146
Managing Digital Entities: Tools + Tips with Crystal Carter
- 145
Predicting SEO Success using AI with Nicolas Garfinkel
- 144
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor
- 143
SEO, Domain Authority vs Customer Authority w/Jamar Ramos
- 142
Real World SEO Strategy For Entrepreneurs With Dolly DeLong
- 141
Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell
- 140
How To Build Trust With Search Engines With Erin Sparks
- 139
Low Effort, Big Impact: SEO Work You Actually Have Time For
- 138
Spoiler: SEO Success Is Trial and Error with Holly Homer
- 137
Never Stop Optimizing Your Website! [Follow Through Fridays]
- 136
Combining Strategic SEO & Growth Mindset with Edwin Romero
- 135
Enhancing Website Performance with Microsoft Clarity (FTF)
- 134
Why Your Customers Don't Check Out with Celeste Gonzalez
- 133
From Theory to Practice: Real SEO Tips for Your Website (FTF)
- 132
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider
- 131
Keyword Gap Analysis and Branding: Follow Through Fridays
- 130
SEO and Brand Building w/ Riverside.fm's Erika Varangouli
- 129
Why OAO should replace SEO: The Future Of Optimization
- 128
SEO Reimagined: Owned Asset Optimization With Jonas Sickler
- 127
Optimizing Google Ads and More: Follow Through Fridays
- 126
Build a Successful and Easy SEO Strategy w/Katlyn Paskorz
- 125
SEO and Digital Marketing: Tips When You Don't Get the Job
- 124
How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock
- 123
Google Said What? Google Algo Leak + SEO Squad Inside Look
- 122
More Changes In Search: 5 Top Takeaways For 2024 SEO
- 121
SEO For A Small Business: Inside My Small Group (SEO Squad)
- 120
Busting Outdated SEO Myths in 2024 with Crystal Waddell
- 119
Leveraging SEO, Pinterest Strategies & Kate Ahl's Insights
- 118
The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
- 117
Boosting Your Small Business with Smart SEO and Press Tips
- 116
How Do I Get Press For My Small Business? With Nicole Lewis
- 115
How to Start a Podcast WIth No Money and No Audience
- 114
Why Doesn't My Podcast Show Up In Search? w/Sarah Heeter
- 113
Telling SEO Stories With Data: Crystal's Analytics Journey
- 112
Link Building SEO for Entrepreneurs w/ Nicholas Rubright
- 111
SEO from Scratch: How To Optimize A Website From The Start
- 110
Mastering SEO & Balancing Motherhood & Work w/ Sara Jensen
- 109
Leveraging SEO Marketing To Improve & Increase Website Sales
- 108
International SEO to Cross Internet Borders w/Sarah Pokona
- 107
Using SEO, Blogging & Affiliate Links To Grow Your Business
- 106
Digital Products and SEO for Etsy Success w/Julie Berninger
- 105
Building Your Brand: Practical Strategies from this SEO Show
- 104
2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
- 103
SEO Changes & Practical Website Updates | Follow Up Friday
- 102
No Crappy Backlinks! Smart SEO Strategies with Sophia Vega
- 101
I like my SEO Easy: Encouragement for Small Business Success
- 100
SEO, GPTs and Writing Content Briefs with Tom Winter
- 99
TikTok Search engine vs google: Where to Optimize For Search
- 98
Making an SEO Plan For Your Business with Zoe Ashbridge
- 97
How To Learn About Effective SEO and Optimize Your Website
- 96
What is SEO? And How Does It Work in 2024? With Nina Gibson
- 95
Podcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)
- 94
Unlock the Power of SEO and Elevate Your Branding Strategy
- 93
When SEO Works: How to Maintain a Strategic Balance In Life
- 92
The Intersection Of SEO and User Experience with Ola King
- 91
Boosting Business: SEO Success, Sales Surges & an SEO Squad
- 90
Can Your Email Sink Your SEO? 2024 Updates w/Kris Daria
- 89
Teamwork Dynamics In SEO: Defining Expectations For Success
- 88
How the SERP Is Changing The Ways SEOs SEO: Ray Grieselhuber
- 87
Linkable Assets & SEO Value: Welcome To Follow Thru Fridays!
- 86
Bottom of Funnel Marketing: The Power of Diverse SEO Content
- 85
Unleashing SEO Magic: Welcome to Follow Through Fridays!
- 84
The Future of SEO: Performance Marketing w/ Andrew Holland
- 83
Best of Season 2: Tips and Strategies for Effective SEO
- 82
Quick Tips To SEO Success For Small Business Websites!
- 81
Mastering Etsy with Monica Little: SEO Success Strategies
- 80
Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov
- 79
Use SEO To Craft Compelling Case Studies w/Brittany Herzberg
- 78
Boost Engagement w/ Email Marketing & SEO w/Allea Grummert
- Bonus
SEO SHORTS: DAVE HERZBERG: PSYCHOLOGY IN SEO & SALES
- 77
SEO Simplified: Strategy and Websites w/Stephanie O'Keefe
- Bonus
SEO SHORTS: ANGIE COLEE: BUSINESS MARKETING METHODS
- 76
SEO Success, Lead Gen & 3-Day Challenges w/Rachael Spiewak
- Bonus
SEO SHORTS: LATESHA LYNCH: USE COLLABORATIONS TO GROW YOUR BUSINESS
- 75
A Deep Dive Into SEO & Client Obsession w/Kerrie Fitzgerald
- Bonus
SEO SHORTS: MACKENZIE ARMSTRONG: KEYWORD RESEARCH ON PINTEREST
- 74
How Video and SEO Work to Boost Your Brand w/Natasha Pierre
- Bonus
SEO SHORTS: KRISTIN LAWTON: 6-WEEK MARKETING PLANNING RETREAT
- 73
Domain Authority, Visibility & Internal Links w/ Celi Arias
- Bonus
SEO SHORTS: ALEX MINOR: THE BEST VIDEOGRAPHY EQUIPMENT
- 72
SEO, Mindset, Personal Branding and Faith w/ Robyn Graham
- Bonus
SEO SHORTS: ERIKA MACAULEY: HOW TO HIRE A VIRTUAL ASSISTANT
- 71
Strategic Stories, Brand Messaging, and SEO w/Emma Boshart
- Bonus
SEO SHORTS: WHY & HOW TO AVOID KEYWORD STUFFING
- 70
SEO, Visibility and Public Speaking Tips w/Will Baggett
- Bonus
SEO SHORTS: HOW TO WRITE HEADLINES LIKE A PRO
- 69
Small Business SEO: What You Need To Know w/Matt Diamante
- Bonus
SEO SHORTS: GATHER AND USE GOOD TESTIMONIALS AND SOCIAL PROOF
- 68
Audio SEO: Boost Your Business Visibility w/Kim Tradewell
- Bonus
SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES
- 67
Website Design and SEO: Best Practices w/Samantha Mabe
- Bonus
SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN
- 66
Unlocking the Secrets of Google Search Console Tools
- Bonus
SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOG
- 65
Finding Balance and Clarity in Business w/Kathleen Booker
- Bonus
SEO SHORTS: WHY ARE INTERNAL LINKS IMPORTANT FOR SEO
- 64
Strategies to Succeed in Business & SEO w/ Celia Arias
- Bonus
SEO SHORTS: SHOPIFY HOME PAGE SEO FOR BEGINNERS
- 63
Creative SEO and Conversion Copywriting w/ Haley Burns
- Bonus
SEO SHORTS: BEST SEO TOOLS FOR KEYWORD RESEARCH FOR BEGINNERS
- 62
SEO Strategies For Your Website to Attract "Golden Clients"
- 61
Business Systems & Strategies, SEO, & Storytelling w/Colie James
- 60
What is Etsy SEO w/ Etsy Design Awards Finalist Nicole Lewis
- 59
Web Accessibility Insights and SEO Tips w/ Erin Perkins
- 58
Dentistry to SEO Mastery: Sales and Social Proof w/Jasmine Elmore
- 57
SEO Meaning, Analogies, & Local SEO w/ Dave Herzberg
- 56
How to Do SEO: Key Nuggets from Crystal's Dad, Jeff Clark
- 55
SEO Basics Unlocked: Mastering SEO FAQs w/ Angie Colee
- 54
SEO for Your Digital Marketing Strategy w/ Latesha Lynch
- 53
Pinterest Strategies to Maximize SEO w/Mackenzie Armstrong
- 52
Streamline Your SEO + Marketing Strategy w/ Kristin Lawton
- 51
Link Building Strategies To Avoid Burnout w/ TaVona Denise
- 50
Off-Page SEO: Use a Podcast To Build Brand Awareness w/ Whitney Surane
- 48
Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications
- 47
SEO Mistakes When Hiring On Social Media w/ Erika Macauley
- 46
SEO & Messaging: The Best Non-Icky Tips w/ Brittany McBean
- 44
Where SEO & Video Strategy Intersect w/ Alex Minor
- 45
Website SEO's BFF: User Experience Design w/ Susan Reoch
- 44
Measure SEO Success of your Blogs w/ Holly Weidman
- 43
SEO Copywriting vs. AI tools (like ChatGPT) w/ Laura Jawad
- 42
Master SEO & Overcome Imposter Syndrome w/ Meg Yelaney
- 41
Improve Your Website Visibility With an SEO Audit (Guest: Jordan Gill)
- 40
The SEO Dictionary Episode (Part 2)
- 39
The Power of An Off-Site SEO Strategy W/ Copywriter Erin Ollila
- 38
Discover How Your "Magic Message" is Great SEO w/ Marisa Corcoran
- 37
5 Common Website SEO Issues We All Experience
- 36
Top 3 Benefits of a Google Business Profile (AKA Google My Business)
- 35
Unlock the Secrets to SEO & SOP Magic w/ Dolly DeLong
- 34
How Task and Content Planning Helps You Win the SEO Game
- 33
Unlock Your SEO Potential in 2023! Our Top 6 Episodes of 2022
- 32
How to use ScreamingFrog For Website Image Size w/ Stephanie Long
- 31
Solving Customer Problems With SEO & Content w/ Sunny Logsdon
- 30
LinkedIn Is the Missing Link In Your SEO Strategy w/ Salina Yeung
- 29
Launch With Confidence: SEO and Pre-Launch w/ Brenna McGowan
- 28
Workflow Tips, Systems, & SEO Strategy w/ Dahlia Orth, HoneyBook Pro
- 27
INTRODUCING: SEO Shorts—the Private Podcast companion
- 26
Black Friday Special Episode: Surfer SEO Behind The Scenes
- 25
Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush
- 24
Build Your SEO Content Strategy W/ Speaking Coach Laurie-Ann Murabito
- 23
What is Black Hat SEO? w/ Stephanie Long (Part 2)
- 22
White Hat vs Black Hat SEO w/ Stephanie Long (Pt 1)
- 21
3 Ways to Optimize Your Podcast w/ Podcast Producer Leah Bryant
- 20
Get More Traffic to Your Site w/ Emily Reagan (Part 2)
- 19
How to Outsource SEO Tasks to a VA w/ Emily Reagan (Part 1)
- 18
Google's Helpful Content Update: Explained
- 17
Optimize Your Website [Listen to a Live SEO Audit]
- 16
Podcast SEO: 3 Simple SEO Tips to Attract More Podcast Listeners
- 15
This SEO Strategy Got Us to the Top 25% of Podcasts in 2022!
- 14
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)
- 13
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 1)
- 12
The SEO Dictionary Episode (Part 1)
- 11
What's with the Google Analytics-4 [aka GA-4] Update?
- 10
Yes, You Can Improve SEO on Your Own! (Guest: Erin Ollila)
- 9
5 On-Page SEO Mistakes to Avoid
- 8
Solopreneur SEO for 2023 (part 2) with Laura Jawad
- 7
What is SEO in 2023? (The Solopreneur Guide w/ Laura Jawad - Pt. 1)
- 6
AI that helps your Etsy Shop & Shopify SEO
- 5
SEO Tools of Top Experts in 2023 (Easy for you to use too!)
- 4
Instagram SEO: How to Rank Higher in 2023
- 3
Optimize your Pinterest account for SEO
- 2
The Mindset Behind Your Winning SEO Strategy!
- 1
Welcome to the Simple & Smart SEO Show Podcast!
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