Show notes
Welcome to the Simple and Smart SEO Show!
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Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies!
- Identify comments within reviews that share a common theme to capitalize on what you do well.
- Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.
Let's talk about Pillar Content!
- Pillar content posts can range but should start at 1500-2000 words each.
- A funnel example goes freebie, pillar content post, paid offer.
- Pro tip: Content can be placed on Shopify as a page post (not a blog).
What action do you want clients to take?
- Consider working backwards from your end goal, in order to better understand the steps needed to get there.
- Taking inspiration from outside of your niche can be helpful in sparking new and innovative ideas.
- Using language from a "content bank" can help with this process.
Listen in to learn about the three different persona types B created based on where someone is in their business journey.
Want to know how you can connect with us?
Use Crystal's Affiliate link to get started with Jasper.ai!
- Websites:crystalwaddell.com and collageandwood.com
- Connect with Crystal on Instagram
- Start Your Shopify Store
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
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Full transcript
The transcript for this episode is on its way.