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SEO Coaching For

Business Woman Smiling with arms crossed in front of her. Two colleagues are in the background.
Business Woman Smiling with arms crossed in front of her. Two colleagues are in the background.
Business Woman Smiling with arms crossed in front of her. Two colleagues are in the background.
Small business owner writing while packing an order for her ecommerce business.
Small business owner writing while packing an order for her ecommerce business.
Small business owner writing while packing an order for her ecommerce business.
A photographer looks up as she holds her camera at her desk.
A photographer looks up as she holds her camera at her desk.
A photographer looks up as she holds her camera at her desk.

Find More of Your 
Best Customers
With SEO.

Zoomed in headshot of Crystal Waddell, founder of CW Media and Simple and Smart SEO.

How we can work together

Hi! I'm Crystal. From Etsy to Shopify, I help small business owners optimize their online presence and build enduring, independent brands.

01

SEO Coaching

Get personalized 1-on-1 coaching to demystify SEO and create actionable plans for your business.

02

Shopify and Wix Set Up

Transition seamlessly from Etsy to Shopify or from social to Wix and take control of your brand and customer data.

03

Join our supportive community for weekly challenges, troubleshooting, and actionable SEO tips.

04

Crystal's Podcast Dedicated To Empowering Creative Entrepreneurs to Own Their Digital Space

05

Free Resources

Downloadable guides, blogs, and SEO

checklists (Coming Soon!)

My Impact

in Numbers

Facts & Figures: 

70k+

Podcast Downloads

Episodes Posted Weekly

Lower CPA/

CPC  

20-70% CPA and CPC Reduction 

🤯 Good SEO Makes Your Marketing More Efficient

$750k+

Online E-Commerce Sales

On Etsy and Shopify

Digital Marketing Experience

Ecommerce and Small Business Support

10+ yrs

Headshot of Crystal Waddell, founder of CW Media and Simple and Smart SEO.

The Simple and Smart SEO Motto:

Optimize Your Brand Everywhere

Simple and Smart SEO empowers small businesses to optimize their online presence by:

● Teaching SEO and digital marketing fundamentals.

● Helping you migrate to self-owned platforms like Shopify or Wix.

● Equipping you with tools to create an impactful and sustainable brand.

Through The Simple and Smart SEO Podcast, I help creative entrepreneurs—like Etsy sellers and photographers—transition to self-owned platforms and grow your brand online. 

My Mission:

Empower You To Build A

Business Around A Life YOU Love

Simple and Smart SEO Promo graphic inside of an iphone frame. Features Crystal Waddell giving a thumbs up to the camera.
Simple and Smart SEO Promo graphic inside of an iphone frame. Features Crystal Waddell giving a thumbs up to the camera.
Simple and Smart SEO Promo graphic inside of an iphone frame. Features Crystal Waddell giving a thumbs up to the camera.

What My Clients Say:

“Working with Crystal is bringing the right people who are ready to buy into the funnel.  I attribute it pretty much entirely to that work on SEO that you've done."

Jamie Trull, Balance CFO

Headshot of Jamie Trull smiling confidently in a leopard print blouse.
"One of the big light bulb moments for me was thinking people coming onto my website aren't going to start on your homepage. They're going to start wherever SEO pulls them into."

Sarah Omura, SEO Squad Founding Member

So Handmade Sarah Omura with Daughter Phoebe
Headshot of event photographer Jo Hayes of JoHayPhotography.
"You've got to do the work. But wow. I'm getting calls from event coordinators from out of state who found me through my website and SEO."

Jo Hayes, SEO Squad Founding Member

Collaborating with Brand Marketing and SEO Leaders From Around The World