Search used to end at Google. Now your customers ask ChatGPT, Perplexity and AI assistants, and those assistants have to find your business, understand what you sell and who it's for, and be able to act on your site. I build all three, for small businesses, Shopify stores and podcasters.
Ranking was the whole game. Today an AI assistant has to find you, make sense of you, and finish the job for the customer.
Miss one and the other two don't pay off.
Can they find you?
The foundation: a site Google, Bing and AI crawlers can reach, index and rank. Technical SEO, page structure, speed, sitemaps, the words people actually search.
Can they understand you?
Entities, structured data and plain language that let an AI system work out what you do, who it's for and why it's relevant. This is what gets you recommended instead of skipped.
Can they take action?
An agent lands on your site to finish a job: pick the right product, fill in the form, book the call, buy. Forms it can read, buttons it can name, a path it can follow. Being usable by AI is how you get chosen.
A customer asks their AI assistant. Here's what has to be true for your store to win that sale.
I run this test on my own Shopify store first. See the Shopify work, or read how I fixed 322 feed errors in my own catalog.
Send me the finished episode. I publish it to YouTube and Apple Video Podcasts with search-ready titles, chapters and descriptions. You get the links back.
$297 setup, then $25 an episode. Separate from the monthly SEO plans.
I use it for my own show!
You want people nearby to find you on Google, in AI answers and on Google Business Profile.
You want your products found in Google Shopping and AI search, and more sales from the traffic you get.
Social platforms come and go. Your website is yours. Let’s make it easy for brands and fans to find you.
I help you show up as that solution, and make sure search engines can find it, AI can understand it, and an agent can act
on it. Every service below is built to all three standards.
A new one-page website, or your current site rebuilt into one, made to get found on Google and recommended by ChatGPT. For local businesses, influencers and content creators.
Get my QuickstartMove from Etsy to Shopify without losing momentum. Done with you for $997, so you own your brand, your data and how your store works.
Start your build Established storeYour feed and store data scanned, with a prioritized fix list so you know exactly what's costing you visibility on Google Shopping and in AI search.
Book auditA content and SEO system that keeps working while you rest. Pages optimized every month, plus a plan for Facebook, Reddit and Google Business Profile.
See SEO pricingWeekly SEO and marketing support for shop owners. The budget-friendly way to own your shop and your traffic. Best for stores under $100k a year.
Join the SkoolWeekly episodes for creative entrepreneurs who want to own their digital space.
Listen nowEvery page I optimize is checked three ways: can Google find it, can ChatGPT, Perplexity and AI Overviews understand it, and can an AI agent act on it. Bigger plans cover more pages each month.
We go over your SEO and visibility review, then choose your first pages.
I build your brand guide and design system. Every change will sound like you.
You approve page updates, I make them, and you get a plan for Facebook, Reddit, Google Business Profile and more.
This volleyball poster page ranked in the top 3 on Google, but almost nobody clicked (0.08%). People were searching "poster ideas," and the old title didn't say "ideas."
You see what's there now, what I recommend and why. Approve it, and I make the change.
From Collage and Wood's October audit
For owners who want your best pages improving every month while you run your business.
For owners who want your growth to speed up while you get my take on where to focus next.
For owners who want your whole catalog working for you while you focus on the big picture.
The SEO Triple Threat is how I run every project, including my own store and podcast. My mission is to empower you to build a business around a life YOU love.
No tech headaches, no fluff.Every Google search visit to Collage and Wood's website is worth 2.4 times more than last year.
The main change: GEO work on and off the site. Plus: the same SEO, visibility review, and content plan my clients receive.
Fewer visitors, more revenue. Chasing traffic isn't the goal; bringing in people ready to buy is.
Shopify analytics, collageandwood.com only. January to September, 2026 vs. 2025.
"Working with Crystal is bringing the right people who are ready to buy into the funnel."
"One of the big light bulb moments for me was thinking people coming onto my website aren't going to start on your homepage."
"SEO is constantly changing but Crystal keeps us in the loop about everything we need to know."
A weekly show for creative entrepreneurs who want to own their digital space.
Join the free 7-Day Traffic Challenge inside AI SEO Skool. One small step a day to get your business found on Google and in AI answers.
Your first week of AI SEO Skool is free. Stay for $25+/month if it's helping.
Still wondering about something? Ask me on a free 20-minute call.
No. Every monthly plan is month to month. Most pages improve in Search Console within 2 months, so I recommend giving it at least that long, but you stay because it's working, not because a contract says so.
I check every on-page detail against my SEO checklist, in three passes. Found: the title Google shows, the meta description, headings and internal links. Understood: page copy, image alt text and structured data that tell AI what the page is and who it's for. Chosen: the buttons, forms and links an agent has to use. You see what's there now next to what I recommend, approve the changes you want, and I make them for you.
GEO stands for generative engine optimization: the Get Understood and Get Chosen parts of the SEO Triple Threat. It's how your business becomes the answer when people ask ChatGPT, Google's AI Overviews or Perplexity for a recommendation, and how an AI agent can finish the job on your site once it gets there. I build every page to be found by Google, understood by AI and usable by agents, then help you show up on Facebook, Reddit, Google Business Profile and more.
No. I work with Shopify, Wix, WordPress and other website builders, and changes are done for you on all of them. Shopify is the fastest because I can make approved changes directly, so Shopify stores get 2 extra pages every month.
Most pages improve in Search Console within 2 months. If your business is seasonal, I compare your results to the same weeks last year, so a slow season never hides real progress.
It depends on your yearly revenue. Under $100k, start with AI SEO Skool. From $100k to $250k, Steady is a great fit. From $250k to $500k, choose Momentum. From $500k to $1M, choose Everywhere. Not sure? Book a free 20-minute call and I'll tell you.
We look at where you are and where you want more sales. I'll tell you which option fits best, and you'll leave with at least one thing you can do this week. No pressure, no hard sell. Bring your website link and your biggest question.
Access to your Google Search Console and your website. During our kickoff call, we go over your SEO and visibility review and choose your first pages. Then comes a brand interview, so I can build your brand guide and design system. Every change will sound like you.
Tell me where you are and where you want more sales.
I'll point you to the right next step.
Or email hello@simpleandsmartseo.com
