Low Effort, Big Impact: SEO Work You Actually Have Time For

0:00Crystal Waddell, Welcome back to the Simple and Smart SEO show podcast. This is Follow Through Fridays. I know I said there was not going to be any more episodes this year, but what I'm doing right now is I'm playing catch up from. All of it sounds like I would say I'm playing mustard, but I am catching up on all of the follow through Friday episodes that I have not made for this third season.

0:21So today I'm revisiting the episode with Holly Homer. Holly came on and she was talking about content optimization for SEO. And adding like structured assets to make your existing content even better.

0:37And so there was a few different things that I could have done from her episode. I'll just name a couple of them. I could have did content optimization for SEO, which is the one that I chose.

0:46And I'll show you my thought process on that. I could have built and used an editorial calendar.

0:52Another thing was to work on leveraging email lists for traffic.

0:57And then another thing was internal linking for the user journey. Now, that 1 was super good.

1:03I'm definitely putting it on the never ending to do list. But I decided to choose the first option, which was content optimization for SEO.

1:13Because I had it on the never ending to do list to update a page on my website that really targeted athlete posters.

1:22So for those of you who don't know, I have an e commerce store called collage and wood. com.

1:27I am an artist that designs digital posters and physical posters with Photoshop. And I use the photos of people's kids. When they're participating in sports.

1:38So every senior year, there's this event called senior night for every sport.

1:43And usually on senior night, people will give gifts and flowers, and sometimes they will give things that I make, which are like giant posters or photo collages on the Jersey number of the player.

1:54So anyway, posters have been something that I really like because I can design them in Photoshop.

1:59And then I send them to a third party printer for print on demand.

2:02Where they print and frame everything. And ship to my client. So you can see how that really frees me up time wise.

2:09So I wanted to create a dedicated page where I could do like a hall of fame for all of the people who've ordered posters.

2:17So over the last few years, I've made like over 500 posters and I don't have them all mocked up. But I came up with some workarounds that I want to show you today.

2:25I'm actually going to share my screen a little bit.

2:27I brainstormed with chat GPT on this. I was like, okay, what can I do based on these options? And chat gave me back some great ideas, but guess what? They all took a lot of time that I don't have.

2:38The great news is, I told chat, I was like, I need something that I could do a little bit faster because I am time poor. And I love this term that I heard from someone where they talked about like different things being a heavy lift.

2:50And I was like, I don't want any heavy lifting, with the workload.

2:54So chat gave me some general quick wins that I could do. And one of them was highlight existing customer examples. And that fit in perfect with my whole hall of fame poster idea. And if you're in the SEO squad, you've heard me talk about this before.

3:11Another thing was a quick video tour, which is something I still need to do!

3:15Because one thing I've noticed is my target customer is very intimidated uploading the images. And so I really need to come up with a better plan for that, but that is for another day.

3:26And on that other day, I'm going to use my phone to record a walkthrough of how to do it.

3:33And then the third thing was like creating a CTA based lead magnet. And I was like you know what? I really want to do this poster hall of fame.

3:42So the reason why this idea worked is because number one, it's low effort. And It reuses existing content, product images, and essentially texts that I already have.

3:53It's high impact because it's got clear calls to action that drive people directly to the product page where they can order. And it's repurpose friendly.

4:01You'll see in a minute that I actually reused a video that I'd already created. I used images that I had either downloaded or pictures that people had sent me.

4:12And I put it in a Canva collage. And I'm really excited because I feel like I really maximize like my use of time, the assets that I already have. And I can build on it in the future. So just in case you don't know, I love playing around with chat, GPT.

4:27And if you're watching the video, you're going to see me show you guys this. I've created a GPT that helps me on page SEO.

4:35And it gives me things to do, based on a checklist that I created within the GPT.

4:41So for instance Heather Physioc was at the Brighton SEO conference in 2023, and she talked about SEO in relationship to jobs to be done.

4:52And so I've never forgotten that.

4:54Give every page a job.

4:55Break everything down to a job, what's the customer's job, what's the pages job, what's the button shop. I think about what. Job is everything on my website supposed to do.

5:05So, with that in mind, I then created a new page based on this and that's what I'm going to share with you now.

5:13So let me grab it.

5:14One thing that's really important to note about this page is that it's built in Shopify. And Shopify has these theme pages.

5:24There's not a lot of flexibility within the actual page. But you can go into the templates in the online store section and you can modify.

5:33Let me show you the default page. Okay.

5:36This is what the page looked like when I started. All right. It was hidden because it was ugly and stupid. And I didn't really know what to do with it.

5:42But I had put in the title of the page, make it a hall of fame page. And so I'd made that note to myself months ago and I'm now following up.

5:50Thank you, Holly. Okay. So I'm going to stop sharing this and go back to what it looks like now.

5:57So now we're where, what the page looks like now. So you can see it's just, it's a lot. Better looking, right? Cause there's this giant picture here and I probably could put some more text over here or whatever, but I didn't.

6:10So one thing that chat and I were talking about is okay what could we do as a good headline?

6:15What would be some good text under that? And what would be a good call to action?

6:20So that's what I did here.

6:22I have a picture of a poster telling people to celebrate your athlete's journey with stunning senior posters. And then the text under it is find the coolest designs to replicate and start creating your senior night gift today.

6:33Because I want people to understand, look, this is for somebody else, but you can make it your own.

6:38And so then there's a call to action button that says, get started on your senior gift. When you click it, it takes you to this sports poster page where you can actually order the poster. Okay?

6:48So let's go back over here. Now, the next thing I did was I created a collage of all of these different posters that I've made over the years.

6:58So I did three different collages because that's about how many pictures I had in Canva.

7:03There's a collage of all those poster designs. And then I have another header that says 500 plus posters designed for athletes across the U S. And then I have links to specific posters.

7:16So say softball posters, there's like a little blip underneath here about softball posters and the middle there's basketball posters. And on the right there's football posters. So I'm just going to click the softball posters.

7:29And you can see it takes you to the softball posters order page.

7:34I'd already made those order pages, but now there's some more internal linking going on my site.

7:39And then of course there's the explore all athlete posters, because I don't have pages for every sports poster just yet.

7:46So for those guys, they're still grouped under the main athlete sports poster pages. So then I have another collage here of all of the posters that we've made. And then there's a little section here that says why collage and wood?

8:01And this was suggested again by chat. So it just tells people that, Hey, every collage is unique. Your number, your pictures, your design, and you get to approve it before it's made.

8:10Which a lot of times if people buy from others, say on Etsy, you get what you get and you don't throw a fit.

8:16But with me, I design it, I send it to you, you approve it. And so that's cool.

8:21Those are a couple of the why I think people would enjoy purchasing from my company. And then there's a section that says how to. order custom athlete posters from collage and wood.

8:32This is a YouTube video that I already created that tells you what is the process ordering from collage and wood? First, you choose what type of collage you want the, and there I am.

8:43I probably could have used just a straight poster one. But I did want to let people know that in case you didn't know, I also make these photo numbers.

8:52And so then I have my final collage of all of these different posters that I've designed. And I put on there, do you have three plus weeks until senior night? And then I put, there's still time to order, start yours now.

9:04So that is the structure of my new page.

9:09It killed a lot of birds with one stone because I did some internal linking.

9:13I created a new page that I really had wanted to create for awhile.

9:16Was it as in depth as I really want it to be? No, but it's a step in the right direction.

9:22And it's something that I can at least cross off that never ending to do list. The other thing that's great is because I have that GPT that I created with chat GPT.

9:32I have my checklist of things that I want to add to it to make it even better, make it more helpful content, make it even better for the person on the other side of the screen.

9:41That's what I did for Holly Homer's follow through Fridays.

9:45It took me a minute, but I got there. And so I hope that encourages that even if you don't have time right away, if you can just make a note of it.

9:53And then one day when you actually do have a spare moment. That's the time you can tackle those things on your never ending to do list.

9:59If you are a small company in need of SEO or want to talk to somebody about an SEO strategy, that's not going to laugh about your budget.

10:07Please give me a call. You can visit simple and smart seo. com. And my contact form is right there on the front page. I would love to chat with you. Maybe even work with you and see how we can move forward together. So until next time, keep moving forward.

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