✨ Empathy – I meet you where you are, without judgment.
⚙️ Simplicity – I make tech and SEO easy to understand.
💡 Strategy – Every choice supports your long-term visibility.
💛 Faith & Freedom – Because your business should bless your life, not consume it.
Hi, I'm Crystal
A few years ago, I was an Etsy seller watching my hard-earned traffic send customers straight to my competitors.
I realized I didn’t truly own my business. Etsy did.
So I learned everything I could about SEO, Pinterest, and Shopify ... and I built a site that now attracts 10,000 clicks a month.
That experience became my calling: helping other creatives build websites that actually work for them.
Today, I help creative business owners: makers, photographers, and former Etsy sellers build beyond Etsy and transition to their own, optimized Shopify store with clarity, confidence, and control.
The ❤️ Of The Matter
My signature offer is the Launch-Ready Shopify Build.
This is a complete setup and SEO foundation designed to help you take control of your business and start selling on your own terms.
No templates.
No guesswork.
Just a search-optimized, beautiful Shopify store built to convert and grow.
Each store includes:
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Full Shopify setup (products, collections, legal pages, integrations)
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SEO foundations and keyword-rich product structure
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Conversion-focused design aligned with your brand
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Basic email + Pinterest setup to support visibility
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Strategy session so you know how to manage it all with confidence
Let’s optimize your brand everywhere, together
Crystal Waddell
Raeford, NC
Serving the US and Canada
Tel: 1-910-983-1070
Contact Me to Get Started
That's where I break down actionable strategies for entrepreneurs to improve their SEO and branding.
To share what I’ve learned, I launched the Simple and Smart SEO Podcast.
I believe creative women deserve more than hustle and hope.
You deserve systems that sell for you — so you can get back to what matters most: creating, connecting, and living your life.
My mission is to help you build a business that’s visible, profitable, and sustainable — one that reflects who you are and the legacy you’re creating.
Core Values ✅