What's with the Google Analytics-4 [aka GA-4] Update?

Welcome to the Simple and Smart SEO Show!

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What's in our 11th Episode?

We are talking all about Google Analytics 4, aka GA-4
What are your thoughts on GA-4?  (⬅️ leave a comment)

• Google is sunsetting universal analytics (UA)
• If you don't have GA for turned on, you're not going to have any data next year.
• In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics.

•  GA4 focuses on engagement metrics vs. negative analytics.
• Create audiences based on predictive behaviors, such as purchase and churn probability.
• Make sure your Google ads account is connected to your GA4 account.

• Brittany has a Squarespace website and wants to set up GA-4.
• To do this, she needs to create a GA-4 Property. 
• Then she can follow the Squarespace tutorial to install the GA-4 code on her  site.

Neil Patel article on Google Analytics 4.

Crystal's links

• Websites:crystalwaddell.com and collageandwood.com
• Instagram
• Jasper.ai 
• Start Your Shopify Store
• SEO Writing Masterclass

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