Use SEO To Craft Compelling Case Studies w/Brittany Herzberg

This transcript was machine edited and has not been fully edited for errors. Crystal Waddell: Yeah. Okay. So we have a very special episode of the Simple and Smart SEO Show Podcast today.

Crystal WaddellIt is just me and B. And it's so sweet because that's exactly how we started and be having conversations and then recording them, and yeah, we're going to do that today. B, how are you this morning?

Brittany HerzbergHi, I'm doing well.

I shared with you before we started recording that I had a migraine and I was like, please go away. And it did.

So I get to fully show up now.

Crystal WaddellYay. And I'm over here detoxing from coffee because I somehow got sick, on a trip last week. And it completely removed my ability to drink coffee, which is insane, because like I was telling B, I normally drink like 10 cups of coffee a day.

So I'm over here going, what do I even do all day, because I'm so used to just going back and forth to the Keurig to get coffee.

Brittany HerzbergJust swap it out for tea.

Crystal WaddellYep. Tea and taking Dezzy for a walk. So yeah.

Brittany HerzbergYeah. And water. that's a thing we can drink too.

Crystal WaddellExactly. I thought of you. I thought of you. I was like, you know what? I'm going to drink some water. I was like, B would be like, drink some water. And so proud of you. Yeah. Thank you.

Yeah. Okay.

So we're going to get right into it because we have some news.

We have some changes coming up on the podcast and, I think it probably would be best just to maybe let you share if that's okay.

Yeah, sure.

Brittany HerzbergWhat the heck am I up to? I really have, it's, for me it's been like a year of peeling and changes and evaluation. And one of the last things that I evaluated this year were business things. So what's the best use of my energy, my time, my resources, and where do I really want to go?

And In looking at all of that, one of the things that made a little bit more sense for me was to really focus on the content, of course, that is going to have the lasting benefits like blogs and podcasts.

But something that for me I noticed needed to shift was Where I'm putting that energy in those resources, so I'm talking around the fact that Because it's like it's bittersweet right because like you and I both have exciting things coming up.

But it's also like we're not going to be doing this the same way that we've been doing anymore So the thing I'm talking around is that I'm going to be this is gonna be the last episode with me I'm gonna be stepping away from I know we're both making boo faces.

I'm gonna be stepping away from The simple and smart SEO show. But It's not going anywhere because Crystal's gonna be at the helm now and I'm excited to see what happens with it.

I'm gonna, I've already started a YouTube channel. I really love that and I keep joking about it on LinkedIn but I'm like, I am now this person who's like, why didn't I start this sooner?

I really am having fun.

Crystal WaddellRight and to think that YouTube is the one place you can actually monetize your knowledge from the get go. It's like It's fun and you they actually reward you for what you do there, so I haven't checked out your videos yet, but I will today

Brittany Herzbergthere's only two Maybe today or tomorrow there will be a third one, but I'm having a lot of fun I'm gonna the focus of it is so gonna be SEO, but it's going to be SEO, social proof and storytelling.

I've got little different segments of all of those things. I'm thinking eventually, possibly at the beginning of 2024, I'm going to, strip the audio and turn that into a standalone podcast. I'm really trying to, you and I talk about this often, like work smarter, not harder. So I'm excited to see what happens over there.

I'm excited to see what happens over here.

And you and I talked about we'll probably guest on each other's things. So it's not like we're going away. It's not like we're not going to be friends. things are just shifting from like the listener perspective and. we wanted to give you guys a heads up and we're doing this at the beginning of the episode.

So we can just get out of the way.

Crystal WaddellI'm like, ah, I hate the bad news.

Whenever Jon has a story and some sort of ending that's either going to be good or bad. I was just like, tell me the ending, tell me the ending first so that I don't have to stress about it.

And then I could listen to the details of the story.

Exactly. So what's your YouTube channel called?

Brittany HerzbergI don't have a name for it really for right now. It's just under my name, Brittany underscore Herzberg, but I'm learning so much over there. Like one of the things is that you can't go by your channel name until you hit, I think a hundred subscribers, but, no? You don't -

Crystal Waddellnecessarily true. No, because I don't have a hundred subscribers. I am like Pushing 40 right now. Working hard over there. And I have a channel name, so I think maybe it's just a matter of just keep posting and then eventually they'll see that you're like doing stuff and.

Offered up to you.

Brittany Herzbergthat would be lovely. I think I'm going to keep it just Brittany underscore Herzberg, so I can have some consistency with my naming. but I'll make sure to include that link. Of course, I'll be on Instagram, LinkedIn. Just like crystal.

Crystal WaddellYay. Yeah.

And I'm going to miss you.

I really am. I know we were talking right before this about, making new friends and making new friends is hard, making new friends in an industry that's still, in many ways new. It's the newest industry that we've joined, And last week I was at the Brighton conference in, San Diego, and that was such a neat thing to be a part of, but it was the first time that I went somewhere and I looked around, and I'm just like.

I don't know anyone. Like I know one person, that person's not here. But I don't have any friends here. And it was a wonderful environment because it was great. I think I left with lots of friends, people, I feel like I can definitely connect with.

But our relationship over the last few years has been really special to me and being able to do this podcast together.

that's been really special. So will miss you.

Brittany HerzbergI'm going to miss you too, but we're not going to not be friends. So you're not getting rid of me yet.

Crystal WaddellYay. Okay.

before I take us down, the most like melancholy road ever, the main detour. Yeah. Woo. Okay. Turn it right here. Okay.

Today we're actually going to be talking about case studies and case studies for e commerce, which I'm so grateful for because you're the case study queen.

And I just launched a new product and I was like, I want to document this. And I thought, okay, I want to document this in a professional way.

So what could I call it?

I'm going to call it a case study. And I was like, even though I've taken your case study course and I did not do it correctly. I'm so glad that you're here so we can talk about this. Like how do e commerce people do case studies, help us out so that we can. look like very smart people on the internet.

Brittany HerzbergI will help you look very smart.

So writing a good case study is important and doable and can be very similar for e commerce businesses and service providers. And there are some things that we're going to talk through, like I jotted down notes because I get too excited about talking about this. I was like, all right, stay focused.

but really what case studies allow.

Any business, but specifically an e commerce business to do is you've talked about this. They humanize your business. It's not just the product it's you. And like, how did this come to be? And. One thing I want to come back to, so you might have to pull me back, is the different types of case studies, because that'll help you with your goal.

but they allow you to humanize your business because it's not just a product. They allow someone to try before they buy, which I'm a huge fan of when it comes to services. And that's You know, the only way that we can do that is through a case study, whether that's video or written. but this allows someone to actually see how your product works and see how it impacts someone and you get to tell the story.

You get to highlight your why, your mission, your values, any causes that you care about, things like that. And it also gets someone to buy in. Before they actually buy from you, if you have anything like that, the mission, the values, the causes. so there's a lot that you can do with them and it's just really helpful.

And it's also unique because we don't see a ton of e commerce businesses doing this yet, but I think they're sleeping on it. I think that if you listen to this podcast and you decide to jump into this, I think it's going to be really advantageous for you and your business.

Crystal WaddellOkay. an example would be the marquee letters that we're launching for 2024.

we just made them for the first time for somebody and, it was an experience for sure. but the main reason why I wanted to write these stories in this case study is, as a way to get index faster and hopefully have people who are in the area that I live in North Carolina find us if they're looking for marquee lighted letters.

You said that there's different types of case studies, what does that mean? How many types are there?

Brittany HerzbergYeah, I don't remember the exact number of how many there are. I have my brain for case studies now lives in my case study training with all those resources, but I'll list them out for you.

And then we'll find out how many there are.

So of course the most common one that we think of is the customer or client case study, whether we're writing for e commerce or service provider business, but sticking just with e commerce, you're writing about that customer and their experience.

Then you can have how that, like an origin or birth story, like how your business came to be, how the product came to be, how, if there's something different, if you have another arm of your business, you could talk about it.

let's say that you have just an education arm of your business. You could even talk about that. So you've got the origin story, the customer story. even just Okay. Those are the main two. Those are like the main two case studies that I like to write and I like to encourage people to write about.

And with either one of those, whether you're writing about your customer or kind of like the origin story. You get to get into the why. You get to get into the process. You get to get into causes that you care about. Because I know that's a huge thing with e commerce is, The give back factor or if there's like a climate change thing or that's the kind of thing that I'm talking about when I say causes. And you get to highlight that and that's where you get people to buy in before they buy from you.

Crystal WaddellOkay, so just another quick detour here. At the conference, there was this guy that had a set up to do headshots.

They did them for free. Then they'll send you an email with a link. But he does it as like a funding arm for his nonprofit.

Because obviously so many conferences people need headshots or whatever.

And, that's a great service to provide, but I'm sure on the back end, when you go to get your headshots, which I haven't gotten yet. There's an opportunity to make a donation to that foundation or whatever. And I just thought that was so cool, like such a neat way to, engage people in his mission.

Okay. So to go back to our marquee letters, then it sounds like ours would be more of the origin story then, like why? And I can tell you the first reason why. People have brought him up over the years, but my nephew's getting married.

And so because of that, as you're looking for different ways to propose and all that type of stuff. Like when I was looking on Pinterest, I kept seeing these marquee lighted letters, to either marry me or love and Mr. and Mrs. And all that type of stuff.

So I think maybe that could be our....

Brittany Herzbergyeah, definitely, especially because it's newer, and if you're listening to this and you're like, oh, this could work. I have a newer thing.

Then you can talk about, like, how you even came to think about this. Was there a certain person or a certain, message that you kept getting from people?

hey, could you do some marquee letters?

So you can share that. And then you can share what you're hoping to see. With, for example, the marquee letters so you can give like the different examples, right? And get people thinking, Oh, I could use that for a wedding, photo opportunity.

I could use that for my child's whatever, like birthday party or something just to have something fun and different.

But that's the cool thing too, is you get to share your vision for how you see this product being used and being incorporated into people's memories.

Crystal WaddellAwesome.

Okay. So I see, you let them insert themselves into the story and then, okay. So then I skipped that part on accident. I jumped into making the letters and then here's the letters I made.

so then what do you do once, you've told the story and you've had the letters, What if you haven't actually sold them yet versus you have sold them?

Is there strategies that you would have to continue writing there?

Brittany HerzbergTotally. So this is where I talk about we can always go back and optimize. And that's my own message for myself, which I sometimes forget.

So let's say you're like, I just want to get this piece of content out and I want to share what I've got from this case study for this case study so far, you can totally do that and you can share.

you could even go back, Crystal, you could even go back to what you've written so far. Talk about how this came about.

And that story piece is critical. And it's not where most of our brains go. So you're not alone in that. And if you're listening and you're like, yeah, I wouldn't have thought of that either. You're not alone in that. But that's the piece that really tugs on someone's heartstrings for one thing. And for two, they get to insert themselves in the story.

Just like what you said, they are the hero of the story. We've talked about Donald Miller. And his messaging quite a bit. And you want that person that reader to be reading this blog or viewing a video or anything like that and picturing themselves using the thing. And so you really want that story piece to help them get their imagination sparking and coming up with ideas.

Let's say, you already have whatever you have written for your case study, you can go back and you can add that why, you can go back and you can add in like the vision for what how you see people using these things.

These things, the marquee letters. I was trying to be general for anyone listening.

The things that you have. And then you can leave room for when you do have clients or when you do have customers come in and buy these things from you, the marquee letters from you, then you can insert the quotes, then you can insert like little story snippets.

So you can start the case study, having a story in mind, having, the visions, the pictures that you're painting for people, and then you can actually say, so and so said da da da about the marquee letters, and then you can insert a quote and share a little bit more about their story.

So you could almost even have, I hadn't thought about this until just now as we're talking about it, but you can have the bigger case study, the origin story, and then you can have teeny tiny like extra Stories in there about, Crystal bought these marquee letters for her nephew's wedding and.

whatever. You can describe it. And then like Brittany brought the marquee letters foruh, I don't know, I'm terrible with coming up with things on the fly. Some of that she had.

Crystal Waddellnow it's making my brain go to which, and I've thought about this before, like trying to find a way to highlight the work that I do for senior night in the senior night gifts.

because it's Oh, get the user generated content. Like I was so close to getting that user generated content from this lady the other day. And then just, I didn't, like sometimes people will send me pictures unsolicited, but it almost seems if I have to solicit, the picture, then I, it's not going to happen.

But I'm thinking like it can be an ongoing story, especially for e commerce when you're selling multiple products, it could be just like, every time someone does something with that product, like you said, now you can add something back into the story.

I love that because there's so many, posters and collages that I've made over the years.

And I've thought about doing that before, but I, now I can go back and say, okay, now we're going to add, this person to our poster hall of fame or whatever. I'm going to. Totally do that and call it the poster hall of fame.

Brittany HerzbergYou should and you can have the theme for it. Like you're saying, that's that's such a fun thing that you get to do with e commerce that service providers don't necessarily get to do. We could, if we got really creative, but you're selling a product over and over to different people for different things, for different memories, for different events. The opportunity is totally there for you to name it something fun and to continue to go back and add to that one case study or to peel it off and set it as its own case study. Something that I do want to call to attention whenever you're writing any of these case studies, whether it's like the little snippet they're going to put in the bigger case study or it's the bigger case study that you're going to create, like for example, the origin story with the marquee letters.

You want to have the beginning, middle, and end. And I grew up, my brother and I, we were always in neighborhoods where there were always, older people.

And we lived in a totally different state. We were in North Carolina. Our grandparents were all in Indiana. So we ended up with, a lot of, I call them fake grandparents or surrogate grandparents.

And I don't know if anybody knows this, but, like, old people are amazing storytellers, verbal storytellers. Like they will suck you into the story and you are there with them and you want to know what happens next. We want to do that with writing. I suck at being a verbal storyteller historically.

But I was like bound and determined not to be a terrible written storyteller.

So I actually created a framework for myself that you can steal and use with these case studies, but essentially you want the beginning, the middle, and the end. So you want to know like for some e commerce products, it's going to be, there was a problem and I needed help solving this problem. And for some, it's going to be, they had this desire and I helped them fulfill on the desire, like your marquee letters.

Like I want to have something fun at my wedding for like a cool photo op. That's a desire. It's not really a problem. So you've got those two avenues. So when someone is starting to read that case study, you want to start them off with that. I usually call it the problem, but it's problem or desire.

So I have my PET framework. So P usually stands for problem, but it's problem slash desire.

So you want to start with that. What was, especially if you're writing the client or customer case studies, you really want to start with like Where were they at? What did they want to do? What did they want to have happen or where were they stuck?

And then we can talk through Oh, they found me on Google because of my SEO strategy. And, they read through these reviews and they were really like excited about this. And then they decided to buy from me.

Then you move them into the experience. You move the reader into the experience. So what was it like?

What did that process look like? Did you have like super amazing shipping? Or the, was the customer really excited with the box that Arrived in that the letters arrived in? What was that like?

Because you really want the reader to experience. So we want to drop them in that story moment.

And then the T of my pet framework is transformation.

So it's like transformation, possibilities, wins.

Basically at that point, it's the after. So they use the marquee letters. They had them at this event. What did they love about them? What was that like? Have they referred other people to you? Have they bought other items from you? Has everyone at the high school now purchased the wooden letters for senior photos?

So you just want to make sure that you're walking someone through a story and essentially it's the beginning, middle, and end. And if you have the customer case study, you can for sure use that PEP framework.

Crystal WaddellThat's awesome.

cause I'm thinking about a couple of different things. Like I feel like this round of marquee letters, wasn't the best that, I would want to provide to somebody. And she really did seem to like them, which I was very happy about, but I know, and I think most of us know, especially e commerce, if you're handmade or you're, you see that first.

Swatch or, whatever the first, whatever you call that when you get like a sample or something, and it's not exactly like what you had envisioned in your mind.

It's okay, it can get better and it will get better. And so on one hand, it's okay, I'm cringing because I'm like, oh, I really wish that we could have done just a little bit better.

But then I think back to the first time I shipped our photo prop boxes. Like we have these huge boxes and I thought, Oh, I'll just wrap them a box around these wooden boxes and ship it. they were so heavy that the shipping company were, probably dropped them all over the place.

And by the time they got that, it split apart. I was like, Oh no, these are super expensive to make super expensive to ship.

And it was just a hot mess. So while I'm worrying about the marquee letters, I received, a client on tick tock that had bought these photo prop boxes the same week, on Etsy.

And she was like, I love them. She's I posted in our Photographer group, like my new studio props, she put them on Tik TOK. She tagged me, all of this stuff. And I'm like, Oh my gosh, this is amazing. And I almost stopped making those photo prop boxes after that first shipping incident.

And so it's we've got stories within our company of how things failed the first time, or maybe didn't fail, but just weren't as successful as we wanted. but then they just kept getting better over time. So I'm excited to see.

What is going to happen with these. Because I know just right now reassuring myself.

They're only going to get better.

Brittany HerzbergThey're only going to get better.

And that's the third type of case study that I totally blanked on is the, is what I'm quote failure case study stories, because you get to walk in this applies e commerce or service provider, digital product, whatever it is that you have, this applies because you're peeling back the curtain, you're being real with people, you're showing them the steps that you took to improve things.

And hypothetically, let's say that the first marquee letter lady that you worked with, she bought the letters from you, she used them.

Let's say she writes you and she's, she has some bit of, Hey, it would really help if blank.

You take that piece of feedback and you incorporate that into whatever your solution or your fix is. That speaks volumes to someone who might buy from you in the future.

Yeah, they can tell you're someone who really cares. You really listen. And they can see the evolution of it.

So even though yes, it feels like a failure. It's actually you peeling back the curtain and really giving a Vulnerable look into what's going on behind the scenes.

And as a buyer that really matters because of the reasons I said like especially just we can see that you care

Crystal WaddellRight.

And that feedback loop is so important, because obviously you want to have the best product possible. So you have to be open to that, even though sometimes it makes you cringe or, we're afraid of criticism or whatever. It really is so valuable because when you implement it, the next person's going to say, this is so amazing.

Actually, someone else gave me the idea. Our best ideas come from our customers sometimes. yeah, I totally love that.

do you remember when we were talking about, and I think in one of our last podcast about getting people to come back to our site?

To me, the other thing that this triggered for me was the fact that especially if you, if I did an ongoing thing or anybody listening did an ongoing.

I'm adding it to the poster wall of fame or whatever it gives people a reason to come back. especially if they entered into your page, because they were looking for the thing you have. And you have this case study in examples of all the things that you've done for other people. And then it's guess what?

If I do it for you, you will also be on here. So then they come back, they may send people there to say, Hey, look, we're on this poster wall of fame or whatever, it's just a neat way to get people to come back to your

Brittany Herzbergsite. Yeah, exactly.

Because people are going to check. If they know that exists, Anyone listening, if you think back to the most recent product you purchased, if you knew that you were going to get featured for something, of course you would want to go back and check and be able to take that screenshot and shout it out again. So whenever you feature someone, Especially when they've had a good experience, even if that started off as oh, no, these photo prop boxes burst open when you ship them.

Let's say that, I don't know how you handle it and you don't have to share, but let's say that you were like, that was good. Okay. So if that happened. Like you said, then you could highlight that in the story and the person would then still even then be excited to say, yeah, look, crystal fixed the situation.

And it was such a positive experience and, they would go on and on about it. So it's an opportunity. It doesn't have to just be like a flat out failure. Oh no, my life is over. The business is going down. Like it's an opportunity.

Crystal WaddellAnd it's also interesting because some of these stories, I feel like on one hand would be better for my site about, for e commerce sellers as an audience.

And some of these ideas might be better for my site, my actual e commerce site for customers. So it's how do you differentiate between which story is for what audience?

Brittany HerzbergJust what you said, it's what you want to think of. With any kind of copywriting, but especially with case studies, is what's the end goal?

Where do you want someone to go next which with you user experience, like you know all about that. So what's that next action you want them to take? If someone if you want another e commerce seller to come in And see that you do amazing work with seo or see that you have really, you know honed in on user experience customer experience That's going to be like The type of story you want to tell in the SEO strategy that you want to create for that case study, because you want to attract that person.

So you want to show up in the search results page that has that search intent of finding other e commerce sellers, and then you want to get them, bring them into the story, let them read through it. And then we want them to, I don't know, let's say book with you or read another blog where you share some educational thing about your experience as an e commerce seller.

That's one example. If we want to bring a customer in and show them, Hey, these are how the marquee letters have improved over time. This is like their evolution and here's where you can get them. That would be the call to action. Then that's what we want to do. And we want to create the SEO strategy around pulling in that audience of buyers.

And the cool thing with any kind of SEO copywriting, but especially with case study copywriting, you're pulling in warm to hot leads because they're looking for the thing. And a lot of us just need reassurance before we buy. And this gives them that reassurance. And like I said earlier, it lets them get that, try before you buy type of experience, even with products.

Yeah.

Crystal WaddellOh gosh. Okay. So I have one question and then a comment.

what about statistics? Where do statistics fit into case studies? So

Brittany Herzbergin my world, all case studies need an strategy. They need a story, like we talked about the beginning, middle, and end, and they need some kind of social proof.

So that might just be quotes from people, that might be images that they send you or that they tag you in, that might be any kind of like data that you can show from your back end of, I don't even know what you might want to show, but like we've sold X amount of whatever over X amount of years.

Or any kind of stats. So let's say that you're writing a case study that you want to pull in other e commerce sellers. They're going to want to see stats. They're going to want to see How SEO has helped you sell more products, for example. So we want to share that with them. Any kind of data that you're going to weave in, you could weave in anywhere in the case study.

Sometimes it makes more sense at the end of the case study, where we're doing that transformation, the wrap up. Sometimes it makes more sense at the beginning. it just depends, and there's so many different things. My brain is pinging all over the place, but it just depends. I do want to also say, too, That the transformation isn't always like numerical.

I call it internal and external. So especially with products. I think that it's the same with services, though. Here, I'll say it this way. I think the most powerful wins or transformations are the internal ones, the emotional ones, because we can all relate to feeling lost. We can all relate to feeling, down and out.

let's say that you do, More of that quote, unquote, failure case study, we can all relate to that. We can all relate to feeling like we missed the mark and wanting to, succeed and find a way to save something.

So don't discount those emotional wins because I really truly believe and have seen them be the more powerful wins.

Crystal WaddellYeah. Awesome. You were talking about case studies kind of reassure people once they're ready. I was having a great conversation with a guy about, ways to pull in clients for a very specific thing that he did. and as soon as he started talking, I thought of you and I was like, Oh my gosh, you need a case study because this is talking about transactions and real estate.

And I was like, they want to know okay, if they're trying to transition or whatever. out of their business, they want to know that you've done it before and that you've had success doing it before.

And if you can just reassure them of that, then they're going to be sold on the process and okay, cool.

This is the person I want to talk to or whatever. and he happened to be a lawyer. And, and then I remember talking to, someone else about it within the group. And that person was like, but if you write about it, then they're just going to do it themselves. And I think we've come to realize there's two types of people, right?

what are your thoughts on that?

Brittany HerzbergJust instantly. I'm, this has come up a ton with Daniel recently with, authors coming to him and not wanting to share what their book is about because they're so worried that someone else is going to steal their idea. Yeah. here's the bottom line people.

Because I had to have a come to Jesus moment with this.

I'm sure we all have, but when you share all of the information that you're so afraid to share, whether that's your process, whether that's, vendors that you use, I don't know what, whatever that thing is, no, one's going to be able to replicate it and do it in the way that you do it period, whether that's writing a book, making marquee letters, doing SEO strategies, SEO, copywriting, whatever that thing is, no one is you.

that is your secret sauce, period. And, when you peel the curtain back, sure, you're gonna have people that are gonna try to do it on their own, but I've had this happen time and time again, and guess what happens? They come back to me, and they're like, okay, I tried to do this on my own, I couldn't quite get it all the way, can you help me?

Sure. Yeah. I'm not even mad at you for trying it on your own. Go, try it. I hope you succeed. I really want you to. I want to put all the tools out there, so if you're in a financial position where you need to do this, You know the freeway, try it. Hopefully you have some success.

If you need me You know where to find me and that makes people love you so much more That is where that know like trust factor comes in because they get to see all of your work They get to know who you are as a person They get to know what matters to you.

And really they get to check if they vibe with you or not Which is you know at the end of the day we're buying from people that we connect with

Crystal Waddellright. Absolutely Okay, so what if somebody is connecting with you right now and they're like, I want to work with B.

Brittany Herzbergfirst of all, I like you too. there's lots of places you can come find me. The most reliable place for the updated information is my website, which I will link that for sure.

I've actually been a little less active on Instagram, I'm shocked to say, but I've really been trying to pour that time and energy and like I said, all those resources more into lasting content.

Which are blogs, the YouTube videos. so definitely come to the website. I'm over on LinkedIn. I'm over on Instagram.

And I'm over on YouTube now. So yeah, come say hi. Send up a smoke signal. I'll find you.

Crystal WaddellAwesome. Okay. I know this won't be our last podcast together, but as official co hosts or whatever, this is our last one.

It's been a crazy ride.

It's been a year and a half.

Brittany HerzbergYeah. I can't believe that.

Crystal WaddellDo you remember when we first started?

Oh yeah. wondering if anybody was going to listen.

Brittany HerzbergTurns out they like what we had to say. Yeah.

And we're coming up on 50, 000 downloads right now. So that's definitely something to celebrate. Hopefully I'll be able to keep the momentum going.

Yeah. it has been a great year and a half and I wish you the best with all of your. YouTubes and new podcasts. Definitely

cheering you on.

Ditto.

Crystal Waddellnow I can move our conversations back to messages instead of Voxers. I can be back in the friend zone!

Brittany HerzbergYeah. I like keeping all of my business things in Vox because it helps me just, it helps my brain.

Crystal WaddellYeah. No, that's cool. all right, guys, go find B everywhere she's at and, yeah, catch you next time.

Brittany HerzbergAnd stick around for the Simple and Smart SEO Show, because you're not going anywhere.

Yeah, exactly.

And we really appreciate you.

I don't think we said that this whole episode, but we really appreciate you being here and sticking around

Crystal Waddellwith us. Yeah, it's been amazing. So thank you. We should leave now. Bye. Bye.