Optimizing Google Ads and More: Follow Through Fridays

0:00Crystal WaddellWelcome to the third season of the Simple and Smart SEO Show. The podcast dedicated to empathy driven, brand building SEO. I'm your host, Crystal Waddell. I leverage my obsession with user experience to help business owners just like you optimize your website with confidence.

0:15Thank you so much for being here.

0:17Let's jump into another great episode.

0:19Hey there, my friend, welcome back to follow through Fridays. I am getting caught up from a bunch of amazing episodes, a bunch of amazing guests.

0:28Today I am going to be doing the follow up Friday episode for my conversation with Katlyn Paskorz, who was with us Episode 126 6.

0:39Katlyn came on to talk to us all about how to build a successful and easy SEO strategy.

0:46She also came and spoke to our small group and gave a presentation on Google ads, which was fantastic.

0:51So thank you so much for that, Katlyn. But I wanted to take just a moment to.

0:55Review a few of the action steps that I made note of and chose to follow up on from this episode.

1:01So, one of the first action steps was to integrate customer feedback.

1:07Katlyn talked about how important it was to talk to your customers to understand like what words they use to find you and your services.

1:14And I think this is a great idea. It's definitely something that I do with my clients when I'm working on their websites. And there is a specific situation that I remember doing this for collagewood. com.

1:25And that's when one of my clients told me that The collage gift that she purchased was going to get her "a mom win" from her kiddo.

1:34And I thought, Oh my gosh, that's so cool. So on every single collage gift, one of the bullet points is, Hey, get a mom win! And it's just an opportunity for parents to reconnect with their teenagers.

1:45Love that tip from Katlyn to conduct customer interviews.

1:48And that actually goes into the second takeaway, which is to update your website content with that language.

1:54If we were going to take that one step further, Katlyn recommends creating an FAQ section.

1:59And so I thought that was great. I did update my FAQs on my website, but I think that's something I could probably go back and revisit.

2:07And then The third action step that I noted here was Google business profile optimization. And I've been spending a lot of time on this.

2:14Not just for my own business, but also with the SEO squad as we go through everybody's Google business profile and update it.

2:20And one thing that I did realize when I was going through to update the Google business profile was that I had product information.

2:28And just different posts that were no longer relevant from about 2021.

2:33And so it was a great exercise to go through and update those product posts.

2:38And you know really focus on what I want to be known for. Which is senior night photo collages Giant senior photo props.

2:46And so that's what I did. I went back and made some revisions so that my Google business profile reflected those two things.

2:52Number four is the one where I feel like I really made the biggest headway.

2:56And that was to leverage Google ads and tools. And like I said, Katlyn came and did a special presentation for the SEO squad.

3:04And I had an issue with my Google ads account that had been existing for about the last year or so.

3:10And it had something to do with verification.

3:12I needed to verify my account. And for whatever reason, I had done it wrong at one point. And so it was like, you can't run ads until you fix this. And so we were It seems like a simple thing.

3:23But because of this episode, I finally went in and fixed my Google ads account so that I could run ads. Now, the question is what ads do I run?

3:34So that's where I'm at right now. It's do I run ads for services for, optimization services?

3:40I'm thinking about doing one for what I call the brand resume.

3:43Where I help business owners make sure that all of their social media handles and their different offsite optimizations are consistent.

3:52And so that's one possibility. The other possibility is to run ads for my e commerce store. So I have some options.

3:59And the great thing is now because of Katlyn's presentation, I was able to get my Google ads. Account back up and running.

4:06And I'm actually excited to run a Google ad.

4:09So those were some of the top action steps That I took away from Katlyn's episodes.

4:13I would love to hear what you thought as well. And one of the squad members, Sarah, she shared at our last meeting that she had her own followup, follow through Friday moment with her website.

4:24And it was just so neat to hear that, she was actually taking some of the insight and wisdom from our guest speakers to improve her website.

4:31So if you have a story like that, I would love to hear about it. You can send me a text through the show notes.

4:36Or drop me an email at hello at simple and smart seo. com.

4:40And remember don't get overwhelmed by all of the advice that you might hear from one of our guest experts. Just pick one thing that can help your business grow.

4:48For me, it was just making sure that my Google ads account was finally active. And I feel great about that.

4:54It was something that was on my to do list that I had ignored for probably close to a year. And now that's done. So just pick one and like always, keep moving forward.

5:02See you next time.