Linkable Assets & SEO Value: Welcome To Follow Thru Fridays!

0:00Crystal WaddellHey guys, welcome back to another episode of follow through Friday. It's Friday. I don't know about you, but I am excited that it's Friday. Even though I'm recording this on not Friday, I could imagine how it's going to feel on Friday. So I'm your host, Crystal Waddell.

0:17And today we're going to be diving into some of the follow through Friday activities from Wednesday's podcast episode. So if you haven't listened to this week's podcast episode, definitely go back and check it out with, Christine McLean. And she is a B2B content strategist. And we were talking about all things, digital content strategy, and she spoke a lot about content assets.

0:42And so with this push of digital, like public relations, I had heard about something called a linkable asset.

0:50And so through our conversation, she reminded me of that. And I was like, you know what, this would be the week to create a linkable asset.

0:57Now, I will say. I almost wanted to talk today a little bit about jobs to be done.

1:02Because in the founders member launch that we did for the SEO squad.

1:08We had our first meeting this past Monday and we were doing all things like with Google search console and that type of stuff.

1:15And then our homework assignment as a group was to look at a jobs to be done presentation. And aligning that with SEO goals.

1:23So it's Oh, I can't wait to do that one, but maybe I'll do that next. week.

1:26So I will stick with linkable assets today. However, that is something that's going to be on my radar.

1:32So hopefully I'll listen to this. And one day be reminded that I wanted to follow up with that. So anyway, linkable assets.

1:39So, I have this new piece of content on my website, collageandwood.Com that is targeted to senior parents.

1:46Who are looking at sending their kid to college next year to play sports.

1:51And so the article is about name, image, and likeness.

1:54And it's this new thing within the last few years. The NCAA got in trouble for basically not letting athletes make money while they were playing for their respective college teams. Because we live in a free market society.

2:06So I can't explain it very well.

2:08But Casey Floyd, who is the co founder of NOCAP sports.

2:12He let me interview him all about NIL.

2:14So I have. I have quite a few digital assets and linkable assets already on that page.

2:21Because I broke apart that interview that I did with Casey.

2:25But I wanted to also have some statistical references.

2:29Now, I feel like my statistical references are a little bit weak sauce.

2:33I was trying to come up with something fairly quickly in the midst of all the other things that I was doing.

2:37Here's me making excuses.

2:39But it is interesting. it's information you can get other places, but it's nice that you can get it right here in the midst of this article as well.

2:46And so, what I did. Was I created a little graphic that has the top female earners in NIL money for 2023, 2024. And then a graphic for the guys as well.

2:59And so just in case you might be interested in how this works.

3:04The top female earners this year are Olivia "Livvie" Dunne.

3:08Who is a gymnast and she has a valuation of 3. 4 million. So that's not necessarily how much she's made, but there's this website called on three dot com, where they give valuations of athletes.

3:23And basically say, okay, Due to their social media profiles and blah, blah, blah. This is how much they're worth and name image likeness potential money.

3:32So Libby was number one in the top female earners.

3:36And then number two is Angel Reese, who is a basketball player.

3:40And she plays for LSU last year. They won the national championship. There's a little bit of drama, in the last couple of games.

3:48But, it was really great for the women's game. Lots of views, lots of, Public attention on the women's basketball teams last year.

3:55And so Angel came in at number two. And her valuation was 1. 7 million.

4:01And then she has a teammate who is the next highest earner according to these valuations on, three.

4:08And her name is Flau'jae Johnson and she's got a 1. 1 million valuation.

4:15That's pretty cool. I'm glad to have this little statistical graphic here, especially for the girls, because a lot of times people want to know about the guys.

4:24And so I will go to the guys. But what's interesting about the guys is all of them have famous last names.

4:31So, see if you pick up on this. Okay. and obviously if you're in the U S this might sound a little bit more, familiar than if you're not.

4:38Oh, okay. the top male earners in NIL money last year.

4:41First one is Bronnie James. Bronnie James, if you haven't heard of him, he is the son of LeBron James.

4:48The famous basketball player, plays for the Lakers. His valuation is at 5. 9 million. And then number two. Is Shadeur Sanders. And if you are a sports fan. Especially a college football fan, you know who Shadeur is.

5:02And you also know his daddy, who is Deion Sanders, who is amazing dual sport athlete back in the day.

5:09Back in my time when I was younger. He, Deion played baseball and football.

5:14And was like all world in both of them. And so his son is a quarterback at Colorado, where Deion Sanders, his father, now coaches.

5:21So. Shedeur Sanders was number two with 3. 3 3 million.

5:26So we got Bronnie at number one at 5. 9 million. We got Shedeur at number two at 3. 3 million. And then we've got Arch Manning at number three with 2. 8 million. And what's interesting about Arch, too.

5:37Is he wasn't even the starting quarterback at Texas this year.

5:41He was a backup quarterback. And he still has a 2. 8 million valuation.

5:46Now, if you know anything about NFL football, you probably recognize the last name Manning. I think he was named for his grandfather. Who's actually Archie Manning.

5:56But more recently. His uncle's played in the NFL and that's Eli and Peyton Manning.

6:02So I thought that was really interesting. I was like the top three athletes, top three college athletes are actually sons. Or grandsons or nephews. Of former famous professional athletes.

6:15Or current actually, cause LeBron's still playing.

6:18So anyway, that is the linkable asset that I created.

6:22Two different graphics that talk about the top earners in NIL money for the men's side and for the women's side.

6:30And I'll be able to update that every year, for each school year.

6:34That is my follow through Friday of linkable assets.

6:39So I'd love to know what you have done.

6:42Do you have a linkable asset on your website?

6:44And, after listening to this and wanting to follow through, did you create one?

6:49You can always tag me at Knowledge Vomit on pretty much every platform.

6:54And you can also tag the show, which is at Simple and Smart SEO.

6:58I definitely want to hear from you. Any win that you have, from implementing something that you heard on the show.

7:02Definitely reach out and share. There is no win too small.

7:06Okay. So remember success isn't about the destination. It's about the journey. Keep pushing forward, keep following through and I will see you next time. Bye.

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