Leveraging SEO Marketing To Improve & Increase Website Sales

Follow Through FridaysiSEO and Lessons From Google Search Console

0:00welcome to follow through Fridays. It's actually Saturday, very early Saturday morning.

0:05But I am excited to review the week with you.

0:08I hope you have had a wonderful week.

0:10If you haven't listened to this week's episode on the Simple and Smart SEO Show Podcast, I'm following up on the international SEO episode I did with Sarah Presh, who is an international SEO expert.

0:22And the reason why I wanted to talk to her was because Earlier in the year, I had purchased a Shopify theme off of Etsy for my crystalwaddell.com domain.

0:35When I opened it up to customize it, there were three different options and I didn't realize it.

0:41And somehow I had gotten onto the U. S. theme, I believe.

0:47But there was also a default theme and an international theme.

0:50I created what I wanted to create. And then I went to look at it and edit it again, and it looked like nothing had been done. And that's when I noticed that there was actually the default theme in addition to the US and the international.

1:04And so I thought to myself, I was like, wow, do I need this?

1:07Thankfully, I crossed paths with Sarah about that time, and I realized, okay, she's somebody I can ask about that. And after our conversation, I realized, I don't really have any reason to do international SEO right now.

1:20For my business, I think this year I could probably count on one hand the number of times I've shipped internationally.

1:25And I know that, shipping costs. And, the fees that are sometimes charged by the country that I'm shipping to.

1:33Can give us some nasty surprises both as seller and buyer.

1:38So that has not been super fun to experience.

1:41Sarah did give me one really great idea.

1:42And that is to leverage Amazon. My favorite word I think is leverage!

1:47So what can you use to leverage, to help your business grow?

1:50So Amazon, I actually had sent some photo props this year to Amazon for fulfillment, and it was my 2024 photo props.

1:59And in the past, I've had some issues with photo props being used by Amazon buyers. And then returned.

2:06And crazy enough, I think I sent like 15 of these photo props to Amazon this year.

2:12And 14 were sold and used.

2:16And then one was returned and then resold. So I sold out of the inventory. So I definitely plan on sending more for the 2025 photo prop season.

2:26Now. The reason why I bring this up is because Amazon has markets in Canada, in France, pretty much globally.

2:33So if you heard the podcast episode, I was having some pretty great results from searchers in France.

2:41And I may consider sending some of those photo props.

2:45Or, even just like 15 inch numbers to the Amazon warehouse in France. And see what happens.

2:51So right now that's falls on my never ending to do list of things that I'd like to do.

2:56But it's definitely something that I'm putting on the list and if there comes a time where it makes sense I will follow up on it.

3:01So, that's what I took away from the international SEO episode.

3:05I did also want to say that I think it would be a fun experiment if, say, Google search Console shows that you are getting searched for in Spanish.

3:14Let's say in the United States.

3:15I think it would be a fun experiment to put the product that they are searching for in Spanish as a product page.

3:23And also maybe have a blog in Spanish, about that product.

3:28And then obviously interlink between the two.

3:31And I'm, really i'm going to be pitching this idea to one of my clients that i've been wanting to do this for so long for.

3:37Because another thing I took away from sarah was that you don't have to translate your whole site.

3:42And if you're, not planning on shipping globally, you don't have to do it globally.

3:46If you Don't have an immediate need for a bunch of people searching in a different language, then you don't have to convert your entire website into a different language.

3:56And then also she said that google doesn't like it when you mix languages on a page.

4:00So I thought well, what about just creating separate pages of you know a product?

4:05And so I think that would be a fun experiment.

4:07If that's something That like, appeals to you too.

4:09I would love to talk to you I think that would make a really fun episode.

4:12So definitely reach out to me on social media at simple and smart seo.

4:16And maybe we could collaborate on something like that.

4:19The last thing was in relationship to google search console.

4:23And finding search terms that lead to new products.

4:26Because i've talked about this a little bit before, but I found out that people were not searching in spanish for this.

4:32But they were searching for Marquee letters to rent or buy. In my shopify store. And that's not something that we had created before so I thought you know what?

4:41It looks like it's time to launch a new product.

4:44So we're building these letters as people order them.

4:48We charge a hundred dollars per letter to rent.

4:51And we got our first wedding rental for nine letters.

4:54So that is super exciting And if you can't tell, I'm a little bit sick right now, and part of it is because my body is really sensitive to chemicals.

5:02Thankfully, I have a friend that lives in my neighborhood who is also a teacher.

5:07Although I don't teach anymore, we used to teach together years ago.

5:09And she also side hustles as a painter!

5:12We're meeting today to talk about her painting these letters.

5:14And It's gonna be a really fun project in collaboration because even though we're making them as they're ordered.

5:21There are a couple that I want to make that I've seen, that are popular online. Like Baby.

5:27Or MR. & MRS. Like, the ampersand, "&" sign in the middle.

5:31This is something that we can work on together in the meantime. While people are placing orders.

5:36So that's happening.

5:37And It's just it's such a fun time of exploration and then realizing that The answers truly are in google search console.

5:44If people are searching for it You don't have to Build it and they will come.

5:49It's like they're already there. They're already ready They're already looking. So why not fulfill the need?

5:54And so super excited about how that project's going.

5:57I want to let you know that you can still join the SEO squad. We are in our second round of the founders members launch.

6:03So as of March, 2024, you can still join as a second round founding member for only $29 a month.

6:10And we meet every week to talk about your website. And how to get more sales.

6:14So we talk about all things, optimization, all of the things that I do for my clients.

6:19You get to pick and choose where you want to start.

6:21Choose your own adventure to optimize your website for your perfect product!

6:25So I have something in the works on that's going to match up with a three day challenge.

6:31So if you like podcasts and you like three day challenges, make sure you continue to listen in as I give more details about that in the future.

6:39And of course, I'd like to invite you to join me next Wednesday when I'm talking to Sarah Jensen.

6:44She is also a North Carolina native, which is cool because I live in North Carolina.

6:49And she is going to be talking about how she demystifies marketing for small business owners.

6:53So, you'll definitely want to tune into that.

6:56And with that, I hope you have a great weekend and I will see you next time. Oh, and don't forget, keep moving forward.

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