Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)
In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion.
We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.
If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.
We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console.
This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.
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00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification
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