The Simple and Smart SEO Show

Audio SEO: Boost Your Business Visibility w/Kim Tradewell

September 06, 2023 Kim Tradewell Season 2 Episode 68
The Simple and Smart SEO Show
Audio SEO: Boost Your Business Visibility w/Kim Tradewell
Show Notes Transcript Chapter Markers

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?

Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.

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1. Audio feeds enhance the client experience.

  • You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction.
  •  B uses Loom and Voxer for onboarding and client communication
  • Use audio in proposals, off-boarding, and course delivery.

2. Audio feeds can potentially replace a traditional funnel.

  • It involves sending an RSS link to a private audio feed.
  • Use a hosting platform that allows for a private feed. 
  • Kim's favorite is Hello Audio.

3. Audio feeds can create connections with audiences.

  • Use audio not specific to your business. Incorporate CTAs for YOUR business. 
  • Consider creating a private feed for paying members to share real-life experiences and behind-the-scenes.
  • Use audio in email lists and blogging to entertain.

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Using Private Audio To Improve SEO and Client Relationships

[00:00:00] Brittany Herzberg: All right. Okay. Welcome back to the Simple and Smart SEO show. We have already been laughing for, I don't know, 15- 20 minutes over here. 

We've got Crystal, and we have our guest Kim. 

So say hi, ladies. Hello. 

[00:00:13] Kim Tradewell: Hello. 

[00:00:14] Crystal Waddell: Hi guys. 

[00:00:16] Brittany Herzberg: I was waiting for you.

Oh my gosh. I am really excited about this topic today. 

We're going to be talking about all things like organic marketing with audio. 

And you would think that we were just talking about podcasts. But no. 

There's going to be more. 

Wait, there's more. So yeah, we have Kim Tradewell here. 

Hopefully I said that correctly.

I didn't even ask you before we hopped on. 

But Kim and I met in Jordan Gill's Ready, Set, Collab group. 

And it feels like forever ago. 

And I'm so excited to finally have you on and get to talk with you. 

So do you want to tell us a little bit about who you are, how you ended up here, what you do? 

[00:00:49] Kim Tradewell: For sure, yes.

Thank you so much for having me on. I'm so excited to meet you both. 

Yeah, so a little bit about me. 

I come from a background of health, actually. So I worked in health promotion for the better part of my adult career. 

I actually just officially ended my permanent position at the end of June.

So it's still very new for me to be in this world full time.

But because of that experience, part of that part of my job was to bring in education and presenters into the community on different topics around. To different target audiences. 

And even though the speakers were brilliant and had brilliant value and content, we weren't getting the people showing up. 

Because everybody is just so busy. And this is like pre COVID time.

And so we started dabbling with audio. And creating sound bites. 

And recordings of portions of the presentations and then delivering it to that target audience. 

Because people still want to know. They want to learn. They just want to learn on their time. And be able to, rewind sections. Or, listen on the go, all those good things.

And that's why we love audio so much. So I, it was just like a light bulb moment. I was like, Oh my gosh, this is so cool. 

How can I translate that into the audio online space? And that's where my journey began. 

And I just fell in love with helping others amplify their voices and share their stories because I don't think enough of us do that.

[00:02:16] Brittany Herzberg: I could not agree with you more. 

And that was one thing that really stood out on your website. It was just like storytelling storytelling. And of course me being a case study copywriter, I'm like, yes! 

I found one of my people. 

Before we get. There's so many things that we could pull on there.

But before we get too carried away and I forget. 

One question that I love asking our guests is, how do you define or explain SEO? And there's no wrong answer. 

[00:02:39] Kim Tradewell: For me, I always take it from the perspective of the work that I've done with my clients. 

I'm definitely not an SEO expert, but I know the value and importance of having those keywords in.

Things like your titles. And your podcast description. And back on your, on your website. Linking people back to that space. 

And being able to link them to your guest speakers. 

Or to other content blogs that you've posted on certain subjects that dive into more content. Like all the different ways that you can layer.

Keywords and that value content that people are already searching for. Because at the end of the day, if you're not creating content that people are looking for and they need. 

You're creating a hobby podcast, which is fine, but it's a lot of work. So if you want it to be able to be linked back to the work that you do and the website. You have to make sure that some of those key pieces are in there.

[00:03:30] Brittany Herzberg: I like that definition. 

[00:03:31] Crystal Waddell: Yeah, for sure. 

And my friend Whitney and I have talked about creating a business related podcast. 

Not together, but for our separate businesses or whatever. 

And so I'm really excited to hear some of the use cases. 

What people are already doing. And what's working right now.

Is that something we could jump into right away? Just, what that looks like for a business. Yes. 

Yeah. 

[00:03:53] Kim Tradewell: Absolutely. 

[00:03:54] Crystal Waddell: I really want to hear like how you start. Like how you start something like that. Is it like a part of a blog?

Is it in place of a blog? 

[00:04:03] Kim Tradewell: Like as far as like the podcast episode itself or like... 

[00:04:07] Crystal Waddell: or creating this audio content.

What's its relationship in the content cycle? 

Is it the long form content? Or is it, repurposing or is it all of the above? 

[00:04:17] Brittany Herzberg: Are you also thinking of are you starting with the audio? Or are you starting with something else? And then getting the audio?

Is that kind of. 

[00:04:23] Crystal Waddell: Yeah, all of that. 

[00:04:26] Kim Tradewell: So I think, honestly, that's such a loaded question, but it's a good question. 

And I think it just really depends on the client, right? 

So I always say, when you jump into this online space, you have to pick a platform. So whether it's writing. Whether it's video. Or whether it's audio.

And pick the platform that you're going to keep showing back up for. That you get excited about. 

And then build on from there. 

So obviously, I'm all into audio. 

So when I work with clients, we meet them where they're at, and see what they have already developed. 

Because I think that's the other piece. 

If you just start with podcast episodes, which you absolutely can. That's one piece of it.

Don't get overwhelmed with all of the repurposing right at first. 

But know that it can be a piece of the strategy. 

Because a strategy is honestly the most important piece of any client work that I do. 

I encourage monthly strategy calls, because it can change and evolve with your business as well.

So when we first start out, we really just look at the whole business structure. 

Like, where are your offers coming? 

Where are you launching things in the year? 

I love working in seasons with clients because podcasting again can feel overwhelming. 

So how does audio content fit into the work that you're already doing? So that you keep showing up for it and keep adding on to it.

And then we can build on to it from there as far as the repurposing piece, like I said. 

We can turn it into a blog post because a show description or having content on your website from that episode is one piece. 

It's not a blog post. 

You guys know way more about this area. 

But a blog post to me is just like more deep diving. 

Or rewritten in a certain way. 

That creates more excitement about a topic that you've already spoken about on a podcast episode.

And then you can also turn it into several different social media posts. 

Wherever you show up on Instagram or LinkedIn or Twitter or Facebook.

Or all the places. So, it's like different steps of what it can all look like. 

Okay. 

[00:06:32] Crystal Waddell: So I love what you said and I always love to provide some sort of contrarian opinion about something.

With blog posts. From an SEO perspective, there's multiple ways of showing up in search. 

So you've got, your written content. 

You've got the the image optimization.

If you do the techniques that we've talked about here, where you're, optimizing your images for keywords.

And that type of thing. 

You can show up in Google's or whatever search engines image results and then also video. 

 One thing that's really powerful that I've done for my clients and then also for my personal website. 

Is that I will embed video either from YouTube. 

Or depending on, how I want it to work, whether I want it going to my YouTube channel. 

Or if, we want it to stay more internal with the analytics.

Most of the time it is going to YouTube just because it's easier. And most content management systems have like a YouTube integration. 

But now we can show up in video search as well. 

And so when you combine all of those elements, you're building on your website. 

And that has been something that's been super powerful for getting an increase in rankings.

So yeah, that's free! 

I know that's probably like stepping on a thousand people's toes. 

That is the way that you dominate the search results. Cause you've got to show up in all of the places that people look. 

[00:07:50] Kim Tradewell: I love that you said video. 

Because honestly, when I do work with clients too, even if video isn't where they're comfortable, I always highly recommend that they record all of their episodes with video. 

So that we can have them all produced at once.

And then if it's not something they want to start out with, at least we have it. 

And that we can add it to the repurposing piece because you're right. 

It's so powerful. 

[00:08:13] Brittany Herzberg: Yeah, and that's what we've done. 

We've recorded the video and the audio with the intention of.

We always joke like maybe one day this will end up on YouTube.

And because we came out of the gate swinging with this episode. 

So if you're listening to this and you're like, Oh my goodness. 

I, what? 

Like, you're feeling a little bit stressed out by all the things that you could do. 

I am the person who didn't blog. I don't think. About a single one of our podcast episodes for a year.

I was just focused on being in here. Getting the guests. Having fun. Talking about that. I would promote it on Instagram for sure. 

But I've just recently, just this year. 

Started blogging about some of the episodes. And what I did, which if you're listening and you want to try this. 

Is I went back to our like top performers.

What are the top 5, top 10, top whatever. 

Podcast episodes. 

And then blog about those. 

Put those on my website because those already have the data. 

People are clearly searching for it. 

I was upset with myself for sitting on it. 

But at the same time, it was fine.

I have a strategy from the back end. I know.

[00:09:11] Crystal Waddell: I just wanted to save super fast. 

We're the Simple and Smart SEO show, and this is why she's the smart. 

[00:09:16] Brittany Herzberg: No. 

[00:09:17] Crystal Waddell: So smart. 

I'm totally stealing that. So smart. 

[00:09:21] Brittany Herzberg: You should. You totally should. 

So I have the blog course out right now. 

It's an email course and it's all about like how to write your blog with SEO in mind. 

So you can either start with a blog. 

Start with the idea for the blog. Write the blog. 

And then turn it into something else.

Or you can start with something else, like a podcast episode. 

And then turn it into a blog. 

So if you're looking for just a quick example of how you could even walk into this world. Of blogging or podcasting or whatever it is. 

There you go. 

There's two options. 

[00:09:50] Crystal Waddell: The one thing that I forgot to mention in addition to video is obviously the audio.

So what I've done more with my blog versus the actual video. 

Because my clients have video. And they're YouTubers or whatever.

My YouTube channel is is up and coming if you will. 

But I do like to embed the audio. From like Buzzsprout or whatever. 

On into my blog. So I wanted to throw that out there as well.

If you're not into video. 

Which! 

Leads us into a great conversation. 

This is such a great way for people who might not necessarily be comfortable on video to still utilize this multimedia source. 

Because that was my thought that ran away. I did not mean to say anything. I just said, this is what I meant to say.

We talk about helpful content. 

Like in Google's helpful content update. 

Having these multimedia elements is what demonstrates authority and high quality content. 

Because you're taking the time to put in extra elements when other people might just be putting in words with chat GPT. 

[00:10:52] Kim Tradewell: It really does set you apart.

And honestly I am so passionate about audio. 

Because I really feel like you can hear someone's excitement. 

If you can't see it, you can hear it. 

And I love listening to podcasts. I love listening to audio books. 

That's like a newfound passion too. 

Just because of time. 

And I'm a forever learner, but when I start listening to... even an audio book that is like from the author that is like exciting to hear from. 

I am so in it. 

And so I'm the same way with podcasts. 

This might be like, I might be a podcast snob. 

But literally I can listen to the first three minutes. And if I'm not jamming with the host. 

I might give him one more chance. 

But honestly. 

There's so many podcasts out there that you can fall in love with, that you can gain value from.

So I just give it a chance and play with it. 

And that's the other key piece that I really wanted to mention too, that you guys have already touched on. 

Is that there's so many ways to create audio assets in your world. 

And just have fun and experiment. And try them. Because there's no rules.

Right. 

[00:12:01] Crystal Waddell: I'm thinking back to when B and I were hanging out together in clubhouse. 

[00:12:05] Brittany Herzberg: That's what I was thinking. 

[00:12:06] Crystal Waddell: Cause that was like our first audio experience. 

And the thing that stood out to me was like, dang. 

The moment somebody gets on stage, you know, whether they know what they're talking about. 

[00:12:17] Brittany Herzberg: Or not.

[00:12:18] Crystal Waddell: Yeah.

Oh, you couldn't copy somebody else's speech. 

And I realized. 

That was a huge, attraction point for me, to somebody else. When I heard that passion in their voice. 

Or I heard that inflection that just demonstrated expertise and knowledge. I was like, Oh my goodness.

And that's where, I think B and, I really got started. 

And we realized we knew a lot more than we thought we did. 

Cause we were like, not everybody's talking about this? 

And so it was just funny because Clubhouse revealed that in that audio format. 

[00:12:48] Brittany Herzberg: Yeah, that's what I got to thinking about when you were talking about that, Kim. Is clubhouse. And Then, I was tying it back to podcast.

I was like, oh, that's why I like it. That's why I really enjoy it. 

Because yeah sure I can consume someone's content, Whether it's like a carousel on instagram. 

Or a blog post. 

Or watch a video on youtube. 

But audio, alone. Really captures you and connects you to someone. Or repels you. And that's good and fine.

You definitely can feel someone's passion. 

I have a question for you though, because I am obsessed with audiobooks. 

What do you like listening to, or do you have a favorite right now? 

[00:13:21] Kim Tradewell: Okay, so honestly, probably one that I'm just re listening to is Matthew McConaughey's Green Lights.

Because who doesn't love listening to his voice? 

And he's got so many great one isms that I'm just like, dang. 

It's a fun light book to listen to again. 

[00:13:36] Brittany Herzberg: Yeah. I couldn't agree with you more that I love listening to nonfiction. When it's read by the author. 

That is just next level.

I think it was Michelle Obama's book, Becoming that I listened to. And she was reading it. 

And I was like, this is just so enthralling when it's the author that's actually reading it. 

Because they know what they intended to put into the written words. 

So they get to bring that to life. Yeah.

[00:13:56] Kim Tradewell: And you literally feel them. 

And I know that sounds silly and we've heard it before. 

But I seriously feel like if Matthew was in the room, I'd be like, Hey. 

That chapter was amazing. 

[00:14:07] Crystal Waddell: From the podcast perspective, like as the podcaster. 

I recently presented at this conference for photographers and the people that listened to the podcast. 

It was like, we were just continuing a conversation.

[00:14:21] Brittany Herzberg: Yeah. 

[00:14:21] Crystal Waddell: You know what I mean? 

I didn't even have to introduce myself, it was just like, Oh yeah, listen to your podcast. 

And so we immediately connected, had something to talk about. And it was just, again, a continuation, I got goosebumps thinking about it. It was like the neatest thing.

Cause that had never happened to me before. And so I was like, Oh gosh. 

That must be what celebrities feel like. 

Like a very small scale. But it was just such a natural way to build connections with people. 

And some of these people, as I'm talking with them. 

And I'm hearing about their businesses and their business strategies, I'm like. 

You should come on the podcast! 

[00:14:54] Kim Tradewell: That's exactly right. 

And that's what I tell clients all the time too, right? 

If you want people to get to know who you are before they buy from you. 

Because we are in the people business. 

You have to be able to build that relationship, knowledge, and trust. In some way, shape, or form.

Figure out the platform that you want to showcase that. And do it. 

And as a podcast guest, I told you guys. 

I listened to a few podcast episodes before I get on. 

Because I want to get a feel for who you guys are. 

And how you structure your show. 

And it allows me that opportunity to feel like, yeah. 

This is going to be a fun chat.

[00:15:27] Brittany Herzberg: Yeah. Okay.

There's two things that came to mind that I just have to talk about. Okay. 

So one is Crystal, when you were talking about meeting people in person. 

And it just feels like a continuation of a conversation. 

That is why I practically live in my Instagram DMs. 

And I have voicemails with people like up the wazoo.

Yes, I do work. 

But I definitely hang out there. 

And exchange voice memos a lot with people. And that's part of why I love doing it. 

Because it just feels like a continuation of a conversation. 

Whether they heard me on another podcast, they saw something that I put out on Instagram, or they've been listening to our show. 

They're just like, Oh yeah, you know that thing?

And then it just launches into a conversation. 

The second thing. 

So that's like how the conversation continues in my world now as a copywriter. 

But as a massage therapist, Guess what? 

People pick up the phone often, more often than you would imagine. 

To actually call you. And to speak to you on the phone.

And if that is their first interaction with me, one. 

I want to make sure that I have a really good voicemail, box, message, whatever situation thing. 

And Then when I talk to them, that's like reassuring. 

That's comforting. Cause if they're planning on spending an hour plus in a room with me under a sheet and a blanket, you want to know the person. And feel comfortable with them.

And I just remember having so much good feedback about the phone calls that I would have with people. 

And that was why it really mattered. 

So no matter if you're in a brick and mortar kind of place. 

Whether you have a store or a service that you offer in person. 

Or you're doing something more on this like online marketing world.

There's a place where that comes into play for sure. 

[00:16:57] Crystal Waddell: I just have to tell you yesterday I had a massage by this guy. And I had never met him before. 

He did an amazing job.

He really turned the lights down low. 

Which was probably to make me comfortable. 

But it also was, I don't know.

[00:17:11] Brittany Herzberg: Like, I explained that to people. 

Whether it's your first massage or your 1000th massage. 

People need to be talked through things. 

Especially when you're face down on a table to talk about audio. 

That's like in real life audio. 

Where you're like narrating what's happening so that someone feels comfortable. 

I'm laughing, but I also don't know what trauma was stuff people are coming in the room with. 

And they may not even be aware that they have stuff going on either. 

So I know. I want to very much put you at ease. 

So that's, it's a simple thing to just talk someone through something. 

[00:17:40] Kim Tradewell: So crazy. 

But you know what? Getting into like audio and businesses, I think more and more businesses are adding the audio component. 

Or some video audio so they get to know who the person is, right?

That they're looking at potentially hiring. 

My daughter just applied for a hostess position. She's just been a lifeguard instructor her whole life, right? 

I mean her whole little life. 

And it was like, I had to do like the second parts of video.

They asked me a few questions. 

Before they, bring me in for the next part.

And I'm like, yeah, it's to get to know who you are. 

[00:18:11] Brittany Herzberg: Yeah. 

[00:18:13] Crystal Waddell: I'm not going to name this person's name. 

She was a pretty high ranking person in a medical field. 

But when she got laid off from one position, she created a podcast. 

And, started talking about what she knew.

And it was an amazing resume builder.

Because there were people who listened to her podcast and reached out to her to say. 

Hey, we've got this position. 

Or. 

She could easily say, I have this podcast on my resume. 

And then they would go listen to it.

And they're like, Oh my gosh, we're getting this person.

Oh yeah. Yeah. 

[00:18:44] Kim Tradewell: That's super smart. 

[00:18:45] Crystal Waddell: Yeah. So there's so many different ways that you can make this work for you.

Even if you're not an entrepreneur. 

Just to, make yourself stand out. And it's elevating who you are.

[00:18:55] Kim Tradewell: Absolutely. And why not create a library? 

Of resource and knowledge that you have in an audio form? 

The beauty of it is that it's just more accessible. 

And I think that's what we have to be aware of. 

Is not only standing out from someone that isn't doing all those things. 

What sets you apart? What makes you unique? 

Share your knowledge in a way that can be spread and shared.

[00:19:21] Crystal Waddell: If someone, okay, I resonate with this a little bit. 

Can you tell us what that library might look like? 

[00:19:26] Kim Tradewell: I have so many cool ideas around this. 

And that's why I love the strategy piece. So I'll use a client's example.

We were talking before we hit record. 

 She's an artist. 

And so she has a a whole like membership that is full of video content. 

And she was like, I really want to create some audio feeds, but I don't know what that looks like. 

And so we started looking at what she has already created in her business.

And most of us have a ton of content, already produced. 

We just maybe have it in different formats. 

Or looking a little differently. 

If you've done a live webinar before you have content already developed. 

And so what a cool way to be able to look at that. 

And create themes. Just like you do pillars if you're into pillar content.

But creating themes around the content that you already have developed. 

And then, create some audio series around that. 

And that's what she did. 

And another cool piece is that I've worked with clients to create a mini audio series as lead magnets into their business. 

Instead of a typical PDF or checklist.

I always suggest how you test emails, to see A or B, which works better? 

I always suggest creating three of those different kinds of mini series with different titles. 

And maybe arrange the content a little differently. 

Look at the data, see which ones are engaged with the most. 

Dive into that one deeper and set and forget for three months even and see how the leads come in just from that specific example. 

Of how you can bring audio into your world with using content and knowledge that you already have. 

I want people to think of what is possible beyond traditional podcasting. 

Because audio is just such an amazing tool and format that you can use in newsletters. 

And onboarding staff. Onboarding team members. 

Onboarding new clients. 

Offboarding clients. 

Like what a great, unique way to be able to have that touch point. 

Because people want high level high touch. 

I have people in my world that are coaches that are high level coaches and they're just exhausted. From putting more dates in the calendar.

Clients are exhausted from more dates in the calendar. 

But they still want the feedback that's one on one. 

Use private audio feeds to answer questions that you can send to your clients. 

And they still feel like they are valued and supported. 

[00:22:00] Brittany Herzberg: Okay, I am about to jump out of my seat. 

Because you were listing all these things and I'm like, I do that, I'm currently doing that.

Onboarding. 

I often include a Loom video, but I've started doing Loom and Voxers. 

So if you're not familiar with that, Loom is a video. 

It looks like Zoom. You can have your face on there as a bubble or you can have no face and just show the screen. 

Depends on the day of what I do. But I definitely walk people through it that way.

And then with Voxer, it's a voice memo app. You can also share links. You can share text messages. 

It's using your phone. 

But the benefit is you can download. So with the audio, for one, I can record up to 15 minutes. That's very long. 

For two, I can download the thing. People can also play it in 2x or more speed.

So I have been using that recently. 

In sending out proposals. I've always put in the loom in there for proposals. 

I've always put that in for off boarding. For delivery of deliverables. 

And then what I'm doing this email course. And what I did with the last email course. 

Because people loved it so much, I'm still including the looms and the Voxers.

And I have it in my bigger course as well, the case study training.

So. 

The reason I put it in the case study training is because I wanted to touch on as many different learning styles as possible. 

I know I'm very visual. 

But I also know that I love being able to throw something in. 

Put it into 2X speed and just listen while I'm cleaning. Walking or I'm driving. 

Or whatever it may be.

And I'm noticing that people really do. Just like what you said. 

We still want this stuff. 

But I don't necessarily want to put the call on my calendar and block off 60 minutes. 

So I have been toying around with the idea of some like audio only lead into a course launch. 

And this conversation has sealed that deal.

I still need to figure out what that looks like. 

But I am like, so on board with that. 

[00:23:43] Crystal Waddell: That was what my question was. How do you then deliver it? Like, technologically? How do you then set that up? 

[00:23:50] Kim Tradewell: If you're already pressing record on a traditional podcast, it's no different than a private audio feed. 

Except you have to use a hosting platform that allows you to use a private feed. 

Because that gives you a specific RSS link. That only goes to the people that sign up.

So it's basically a funnel. 

Just like you would have set up for a traditional PDF or checklist. 

Like an opt in. 

Except you send an RSS link that goes to a private audio feed that has all of your episodes. 

And I also love this as an opportunity for people that are a little scared about trying audio. 

Because it's new to them and they're not sure if they like hearing their voice. 

And they want to practice because it is a practice.

Everything's a practice. 

But it's a great place to start. 

Because private audio feeds or using them as a lead magnet. 

Are like, traditionally smaller in a timeline. Like you can have them anywheres from three minutes to whatever you want. 

But, most of them are between that 10 minute mark, 10, 15.

I've seen some episodes, many episodes at eight minutes. 

They're just quick sound bites. 

What you would do like in a webinar. 

An intro, your main pieces, and then a conclusion, a wrap up and a call to action. 

[00:24:59] Brittany Herzberg: Do you have favorite hosting sites for things like that? 

[00:25:02] Kim Tradewell: Yeah. So my favorite is just hello audio.

They're just amazing to work with. They get back to you right away. They have Facebook live events on the regular. 

They're just like really cool people to work with. So I like working with platforms that get back to me away. 

[00:25:16] Brittany Herzberg: Yeah. Same. Oh my gosh. You would think that would be just like a no brainer. And it is so not.

I also like using hello audio. That's what I have my private podcast in for the case study training. Yeah, no they're fun. 

[00:25:27] Crystal Waddell: This is so crazy. 

Like I'm thinking about one of my clients right now. 

We were talking about creating a content plan that it's just a little bit different.

That's just a little bit like differentiating. And like all of these ideas are making my head spin with excitement. 

Because she is so passionate about her product.

And that was something that people have said about her. 

Like no matter what I've read about her. 

She is so passionate about, this healthy lifestyle and this product.

And for people to be able to hear that. 

I'm like, Oh my goodness, we need to create around this strength of hers. 

Duh, because she's so great on audio. 

[00:26:07] Kim Tradewell: It's so cool. 

[00:26:09] Brittany Herzberg: You just saw my face go whoa! 

Because I, when I talk about testimonials, that's, I have digital offers around that.

I do talks around that. People come to me with questions about that. Cause social, my kind of jam is like storytelling, SEO and social proof. 

And one of the things I harp on all the time is actually what you just hit on the head, Crystal. 

Is be aware of what your client likes to do. Are they sending you voice memos?

Do they prefer communicating with you via email? Do they like sending quick little messages to you? 

Whether it's in Vox or Instagram or whatever you, however you communicate.

What are they doing? Do they like doing Loom videos for you? Because that way then just to weave this into testimonials. 

That's how you can get them to give you like the creme de la creme of a client testimonial. 

Go to them and ask for a voice memo. 

Go to them, ask for a quick video. 

Go to them and ask for a survey. 

Give them some questions and, have them give you that feedback. 

Yeah, definitely play to strengths. 

[00:27:03] Crystal Waddell: I'm thinking about like email strategy.

I got some negative feedback when I was a volleyball coach about the length of my emails. From the parents.

I thought everybody loved, like. All the information I wanted to share. 

But I'm wondering if maybe that was in an audio format, if that's more likely to be... 

[00:27:21] Kim Tradewell: 100%! 

And it's so easy to just have a link at the bottom of your page. 

Or the bottom or the top and just say, Hey, if you want to listen, click here.

If you want to read. Go for it. Meet people where they're at. 

Because I'm the same Crystal. 

I have so many emails still from my kids being in high school. 

It doesn't matter what grade they're in. 

The emails come. And I'm just like, dang. 

I'm gonna miss something. I'm totally, I'm gonna miss it.

I skim read. 

So if I've got it in my ears when I'm doing stuff.

If it's something that I need to write down, I'm gonna hit pause. I do that on my walks. 

It doesn't matter. If something resonates and you need to set a reminder, you will stop. 

[00:27:57] Brittany Herzberg: Yeah.

That is a good point. Because I do the same thing. That's a really good point. 

[00:28:02] Crystal Waddell: And I stop and I put it in my notes right then on my phone. 

And then I keep going. This is so powerful. 

I love talking about the client experience. I think that's one of my superpowers. 

And B's got it too. Just like empathizing with people. 

And this is an element of the client experience I haven't really thought about. 

But it's yeah, if you're, your client at this point in time is experiencing a specific event. 

Like kids going back to school. 

It's like, how can you position what you do as a value add to their life versus another stressor?

[00:28:34] Brittany Herzberg: Yep. 

[00:28:35] Kim Tradewell: Yes, because everything we do is not about us. 

It's about our ideal clients. Our ideal listeners. 

And honestly. That is the lens that we should be looking at from every aspect of what we do in business. 

The other thing I didn't mention is niche specific. 

Using private audio feeds for niche specific clients. 

For example, Meditations. 

Like how cool would it be to be able to give like daily quick little short meditations to your one on one clients? 

 Journal prompts? 

There's just so many cool ways like I literally... one of our favorite holidays is going out to Interior BC. 

And we love going to the wineries. 

And some of the small wineries have the coolest stories. 

It's like family run. Or friends got together. 

And they named their bottles after, a kid or a story or the storytelling piece.

And I'm just like, why do they not have QR codes? 

So that if somebody can't come to the winery and experience this, they can experience it when they get home. 

I just am looking at this through every opportunity. 

I think we've just literally scratched the surface with audio.

[00:29:37] Brittany Herzberg: Oh, yeah. Couldn't agree more. 

[00:29:39] Crystal Waddell: My husband is a history buff. And he knows so much about history. 

I've learned more about history in the United States since we've been married the last 10 years. 

Than I did the previous 30 years of my life.

But he loves to go and be a tour guide. 

Like one time we were in Charleston. 

And people started following us because they thought he was a tour guide. 

[00:29:58] Kim Tradewell: Oh my gosh, I love it. 

[00:30:00] Crystal Waddell: Yeah. And then he yelled at his best friend and it really got awkward. 

But he did it on purpose because we wanted to see what happened.

Anyway, I thought that is so interesting. 

Like he could make a private podcast feed going around to these different historic places. 

And he would love to do that. 

And then people could subscribe to it or pay for it or not or whatever. I don't know.

Before we leave. I was wondering if we could maybe brainstorm some specific ways to utilize audio in their business. 

And if possible, I would like to go first. 

Because I would say realtors and photographers are two that I'm really interested in hearing.

 Let me say it again. I want to nominate realtors. 

I love it. I love it too. One of my favorite clients is a realtor. Really? 

Okay. So let's talk about a realtor first. 

How could they use audio in their business? 

[00:30:47] Kim Tradewell: Honestly, it also depends on what that client's like call to action is.

What is their purpose of having it? 

So my client, who's amazing. Love working with her. 

She's developing a kind of another leg in her new entrepreneurial journey. 

So she doesn't want it specific to real estate. 

But we still have sponsored ads built in for her brokerage. Built into the episodes of her podcast.

And we've broken it into seasons. 

And then we've also, she's created a membership. 

So she's trying to create a new leg that's not real estate based. 

But still call to action to her real estate business and her brokerage. 

So it really just depends on the lens of what that client's needs are. 

But there's so many different ways.

And then she wants to create a membership now, too. So we're creating a private fun feed just for her members that are more off the cuff. 

It's more her on her Friday drives. And things, deals that happen. 

It's that fun because those honestly are some of the funnest ones that I've been following.

Like I love learning from them. 

But I also love hearing behind the scenes of what actually like life looks like. 

When you are running a business that has so many different pieces to it. 

And real estate does and I find real estate super fascinating. 

So there's so many different ways that you could use an audio or a podcast in relation to that.

[00:32:12] Brittany Herzberg: You just talking about like different people's needs. 

My photographer friend came to mind. 

I have several, but this one in particular just had a baby, just moved to a new area. 

She's extroverted. 

So she really wants to get to know people and and have friends. 

But she also wants to rebrand her website and her business.

And so she's got a lot of moving parts, but she also has a tiny human to take care of now. 

So I'm thinking like the perfect thing for her that I would be interested in consuming is her having her email list. 

She blogs about let's say one event a week. 

And. When she sends out the email she could do a voxer memo just like a voice memo about like, here's what happened. Here's what I loved.

Here's something like nutty that happened. 

Here was like an oopsie that happened. 

Like whatever it is because it's just entertaining and fun and interesting. 

And it really does pull you into the story.

My brain was like, yeah, we're just craving connection. 

There's a couple of podcasts where yeah, I love learning from them. 

But I like getting to know who they are because it makes me feel more connected. 

And I want to pay attention. 

And I want to listen in for the next week to hear the fun thing. Like it keeps you coming back. 

[00:33:15] Kim Tradewell: Yeah. Yeah. It's real life.

It's real life. 

[00:33:18] Crystal Waddell: There's a podcast that I love. It's called Breakup Bestie. 

And the girl who runs it, her name's Kendra. She's so sweet. But I love that podcast because it helps me heal.

Like I, I listened to the stories of what other people went through and it's Oh my gosh. 

That happened to somebody else, too. 

Or, like that wasn't my fault. 

Or this is why this happened. I love my husband, I'm happily married, but these are like therapy sessions for me. 

And so you never know how powerful the story is that you're sharing on your podcast can be. 

And I told her, I said, I am healing over here with your podcast and I really appreciate it. 

[00:33:53] Kim Tradewell: And it's so great that you gave her that feedback. 

And I think, cause a lot of us hold ourselves back because we want to have such a perfectly created sounding episode when it's done. 

And yes, you want the sound quality great and all those things. 

But honestly, like value is really important.

And also how do you connect with the people in your world? And so, play with it. 

Have fun. 

Have your really structured episode. 

But then maybe toy and play with a 10 minute off the cuff one on Friday afternoons. 

[00:34:22] Crystal Waddell: Something else that came to mind for me personally, as a digital creator. 

People are always asking me do you have something on Pinterest, or do you have something on Shopify?

And I've been in the process of creating something, off and on for a while now. 

I realized the audio series is perfect because a platform like Pinterest changes so quickly. 

But it would give me an opportunity to make changes quickly. And to be able to pivot and shift as things are upgraded.

And so I just personally, I love that idea. And then the last thing I wanted to say about it. 

Is even when I have a video, a lot of times I'm in the car, listening to the video. 

And so that's one thing I loved about B's private podcast feed when she did her case study. 

Because I was still able to go through it. 

And make those mental notes of what I wanted to go back and like physically look at. 

But I was able to get through it and I'm one of those people I want to know what to expect.

You know what I mean? 

It's like, I kind of like to know the whole story. 

And then I can see what is the part of the story that applies to me the most. 

[00:35:26] Brittany Herzberg: That's exactly what I was thinking of. And I created that private podcast for that training. 

Because. I found myself listening to the videos on my drive home from a training that I was in.

And I was like, what would I want? Oh, duh. 

I want this because then it's in order. I don't have to figure out which video it was. I don't have to go back and scramble. 

I don't have to be like swearing at myself in the car because I forgot the login for the thing. 

Like it's just click a button, go and listen.

And it keeps you going in order. 

Yeah, I love this. 

[00:35:53] Kim Tradewell: You can have them structured so that you have four come out a year. And then they're in your sequence and you can revisit it. 

Like I said, check out the data. 

See what topics or which episodes were engaged with more and then just tweak them a little bit, right?

Tweak them a little bit so that it's not crazy. 

[00:36:11] Crystal Waddell: What you have done today is you have made a concept so tangible. 

And if I could sum it up. 

It would just be like, how do you create content that people will actually interact with as they're multitasking. 

Because we are in the multitasking, whatever you want to call that. That's what's moving forward. Everything's going so fast. 

You have to figure out a way that people can interact with you and your business. 

While they're doing something else. 

Or take a break and start and stop and whatever. 

To make it really easy for them.

And you have answered that question. You have solved that problem. 

And I just want to say, thank you so much. 

[00:36:52] Kim Tradewell: I'm so glad. 

It was such a fun conversation. 

[00:36:53] Brittany Herzberg: I'm so glad you were here. 

[00:36:54] Kim Tradewell: Yes, it's so fun.

[00:36:56] Brittany Herzberg: Where can people find you? Where do they go from here? 

[00:36:58] Kim Tradewell: Check me out over on Instagram at Mae and James Co. Or check out my podcast, the Online Creator Podcast.

[00:37:05] Brittany Herzberg: Yeah, she's got some great episodes over there. 

Highly recommend. Just go binge it all after this. Thank you. We'll see you later. 

All right. Bye. Bye. Thanks guys.

 


(Cont.) Audio SEO: Boost Your Business Visibility w/Kim Tradewell
(Cont.) Audio SEO: Boost Your Business Visibility w/Kim Tradewell