Welcome to the Simple and Smart SEO Show!
What's inside this episode?
- Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.
- One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has.
- Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.
- There are four types of search intent: informational, navigational, commercial, and transactional.
- Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.
- Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.
- SEO title and meta-description are pieces that you see on the backend of your website for each page.
- The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.
- On-page SEO is about making individual pages show up in search results. This can be done by focusing on things like the URL, slug, headlines, button copy and images.
- Off-page SEO is about building relationships and getting links from other websites. This can help improve your website's ranking and visibility.
- Technical SEO is about improving the technical aspects of your website to make it more visible and accessible to search engines. This includes things like site speed, sitemaps and mobile optimization.
- Local SEO is about optimizing your website for local searches. This includes things like creating listings on directories and ensuring that your NAP (name, address, phone number) information is accurate across the web
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