Brand Resume and Consistency Across Platforms (Week 30)

Summary: In Week 30, the focus was on ensuring brand consistency across various platforms using the brand resume approach. The meeting revolved around creating cohesive, omni-channel copy for participants' brands, identifying top-performing keywords, and leveraging tools like ChatGPT to develop consistent brand messaging.

The group discussed the importance of maintaining a unified brand presence across all platforms, optimizing homepage keywords, and introduced the topic of schema markup for better search engine understanding.

Key Points Discussed:

1. Brand Consistency:

   • The importance of maintaining a consistent brand presence across all platforms, including Google Business Profile, YouTube, Pinterest, Instagram, Facebook, and more.

   • Using a brand resume approach to create uniform descriptions and messaging across these platforms.

     
     

2. Google Search Console Insights:

   • Participants were guided through identifying top-performing keywords for their homepages and how to leverage these in their brand messaging.

   • The session emphasized the use of Search Console to filter and select the most relevant keywords that align with their business goals.

     
     

3. ChatGPT for Brand Management:

   • The group used ChatGPT to generate consistent brand copy for various platforms.

   • This ensures that their brand voice and messaging were aligned across the internet.

     
     

4. Optimizing Homepage Keywords:

   • The importance of optimizing the homepage for the brand name and other relevant keywords was discussed.

   • Participants were encouraged to focus on keywords that are already performing well and to adjust their content strategies accordingly.

     
     

5. User Experience and CTAs:

   • Ensuring that the homepage has a clear call-to-action (CTA) that aligns with the business goals, whether it's capturing emails, booking calls, or guiding visitors to specific pages.

   • The strategic use of pop-ups, particularly exit pop-ups, to engage visitors without being intrusive was also covered.

     
     

Action Items Checklist:

1. Complete the Brand Resume.

   
   

2. Optimize Homepage Keywords.

   
   

3. Review and Update CTAs.

   
   

4. Audit and Update Image Alt Text and File Names

   
   

5. Begin Implementing Consistency Across Platforms: