SEO SHORTS: DAVE HERZBERG: PSYCHOLOGY IN SEO & SALES

Brittany Herzberg: 0:00

Well hello and welcome to SEO shirts a private podcast by the very same co host of the simple and smart SEO show, Brittany and

Crystal Waddell: 0:08

Krystal. Here you can experience way more actionable episodes, give them as many SEO masterminds. Each week we'll be walking you through a different tasks that support your SEO strategy.

Brittany Herzberg: 0:21

You will learn exactly how to take simple and smart action with step by step walkthroughs. And quick explanations of how your effort will impact your business's search ability.

Crystal Waddell: 0:31

And now it's time for this week's SEO short.

Brittany Herzberg: 0:36

Welcome back to SEO shirts. We have a really fun episode for you and I'm trying to steal because she's doing really funny. We had our dads on as you probably heard from the sibilance, our SEO show and we managed to find a pretty cool clip for my dad to Paul. He was getting into really like the psychology of SEO in sales. Would you agree? That's what it was? Oh, yeah.

Crystal Waddell: 0:57

It's like a masterclass in psychology and sales. Yeah. Loved it.

Brittany Herzberg: 1:02

Yeah. So here's a an exclusive clip for you, friend. Enjoy.

Dave Herzberg: 1:07

One of the small companies I ran, I put light bulbs in and I used to sell a lot to church. And so it's not unusual for me, after talking to a secretary talk to a pastor or an elder and the bulbs I had some unique properties and they would be interested and I put some up and demonstrate them. And in this one church I was putting these bulbs in, and I was in like a family oriented area, right, a food area or something. And an older gentleman came in, and he's having this horrible situation. And he winds up talking to me about it. And I talked him down off the cliff. Then later the pastor comes in pastors tried to stay away from this guy, right? This guy was in looking for the pastor. So pastor doesn't know me from anybody. But he goes, I believe in dispensationalism millennialism. But he was telling me all these things, and he's 75 years old. And so I'm looking at him especially. So why do you believe all those things? And he thought for a minute? And he said, Let's because it gives me the answers to the majority of the questions that people have for me. And I went, he said, why? I said, I sure I'm glad I don't have to have all the answers. What a position to put yourself you shouldn't put yourself in that position where everybody's looking to you for the answer. You should be the person that people are interacting with and engaging with. And because you know what we were talking about earlier, people learn best by interacting and by you asking a question, not just by you pontificating. Yeah. So here, he's trying to avoid this guy, who by the way, I was able to help a little bit. But the bottom line is he was running away from him because he didn't have an answer for and all I wanted to do. I asked him a few questions. When I got done, asked him the questions, he felt a little silly. And then he went home. And he I'm sure he maybe thought about it a little bit differently. And that's really the point, right? I don't have to have all the answers. But I sure don't mind plan when and where I don't have necessarily the answer. Maybe together, we can dig it out a little bit. And that's one of the things you guys do for other people is, you'll take something that maybe both of you aren't necessarily the expert on. And then you bring another person in, that's a little more of an expert, but then by the time you all pull it apart, you probably all find out that nobody's the expert, but we all have different little strategies and things that we try, and we can build on those and get a little bit stronger. That was the point I was gonna make.

Brittany Herzberg: 3:23

That was really good. Yeah,

Crystal Waddell: 3:25

I love that. Everything that you're saying. It reminds me of the fact that you are part of a team. So you definitely come with a team mindset.

Brittany Herzberg: 3:33

Like the football days and stuff. That's what you're talking about.

Dave Herzberg: 3:36

Some people embrace and some people don't. Some people want to be the star. Some people want to be a good player on a team.

Brittany Herzberg: 3:42

You don't know this debit Crystal was an athlete and coached athletes. So she's very much tied into the whole, like, I know, that's where her brain is right now.

Crystal Waddell: 3:50

Yeah. So I'm thinking about this, because it's like, yeah, you can recognize the alphas you can recognize the people that just want to be a part who might need a little encouragement or whatever. And I think the best leaders are up encouragers what you said about not tearing yourself down when you coach up your employees rebuild a file against yourself. Yeah, it reminded me of when I first became a teacher, we had a new teacher training, and they gave us homework. And so when we came back the next month, we're supposed to bring the homework and guess what, like 100% of us forgot to do the homework, and a teacher of our teacher training said and now you know how it feels. So the next time your kids don't bring their home,

Dave Herzberg: 4:26

right? And you're hitting on something that's a really critical point. And that is, when we're hard on ourself. We're hard as a judge, we're judging. And when you're that teacher in that teacher role and that student and brought that homework, you're the judge, right? I've learned sometimes life has to be that into you. But maybe a little empathy goes a long way. And we're not talking about perpetual excuse making for somebody we're talking about. Sometimes somebody needs a little A word of encouragement or a break, or a Yeah, I'm not that different from everybody else to get over the hump. That's what I would say is a little less judging of ourselves, more grace for ourselves. And when we're judging others try to keep the criticism to the things that need a sharp edge and make the other things a little softer.

Crystal Waddell: 5:21

One of our shorts members, Whitney, she sent me a Voxer the other day, and she was like, oh, and I'm blowing you up on Fox or whatever. But she was excited about SEO. And I'm like, Yeah, girl, I am here for it. That is, well, we have all of this, because now we can share ideas. Now we're having like the same conversation is like the more of us having the same conversation, the better we all are going to get.

Brittany Herzberg: 5:45

That's correct. And that's why for me, yeah, exactly. That's why one of the things that really has been a guiding light for me is that we're not alone, you're not alone. And that was one of the real sparks of inspiration for why we even started the podcast is that you're not alone, we're learning we bring on experts, there's different angles to think about here, everything is connected, like all those things just tie in together.

Dave Herzberg: 6:07

I was in a coaching session one time as a participant. And they were basically trying to make the point that the team is stronger than the individual. And the way they did this is they set up a scenario where you're on a plane, but it crashes. And there's five of you left, and it's harsh environment, blah, blah, blah. And then each of those five people have different personalities, right, and what crystal said about one being the alpha, that's a strength of that alpha is to take the leadership role. But if you only lean on your strength, you're going to create a weakness. So maybe that group with the Alpha was the team that died because the lesser person, or maybe the least person on the team, who had a little bit different take on the situation, then everybody else was exactly right. And everybody else was exactly wrong. And then you take another team, where everybody was more cooperative, and more ideas changing, and drew out that lesser person who had that really good idea. So guess what I keep saying over and over, it might be the weakest person in the group that has the one good idea that you need, and maybe you should hit a little nicer to that person, instead of just judging or putting them down. And then they're gonna sit there with a one good idea that you need, and you ain't gonna get it. It just psychology. And especially for a group a team, is you actually have to actively work. As Chris was mentioning, identifying those personalities and working to those strengths and weaknesses, and supporting that if you want to get a real good team result. Jim

Crystal Waddell: 7:39

Collins wrote a book about that. It's like getting the right people in the right positions on the right bus. Exactly. Maybe not all in that order. But

Dave Herzberg: 7:49

yeah, sometimes somebody has to go from the team. They're not a cooperative participant. And sometimes you have to bring somebody else into the team. But it now in the scenario I was describing, that wasn't possible. But in real life, we build our teams, like you have team crystal and Brittany has Team B, and I got team crazy. But everybody's got a team, and all of my interactions with all of my vendors and support people. I tell him, I view you now as part of my team. So what you sensed and picked up is something I articulate to them, everybody that I'm interacting with. You're all on my team, and I'm on your team.

Brittany Herzberg: 8:23

Thanks for joining us. I hope you got something really amazing out of that. We will catch you next week.

Crystal Waddell: 8:31

Yeah, and many thanks to Leah and Marcy over at the podcast effect for producing this amazing private podcast. And until next time,

Brittany Herzberg: 8:40

bye, bye. you're well on your way to being the answer to even more Googled questions. Thanks so much for joining us this week.

Crystal Waddell: 8:48

Have you noticed some SEO wins since listening to SEO shorts? We want to know email us at Hello at simple and smart seo.com Or share an episode conversation thread