SEO SHORTS: ANGIE COLEE: BUSINESS MARKETING METHODS

Brittany Herzberg: 0:00

Well hello and welcome to SEO shirts a private podcast by the very same co host of the simple and smart SEO show, Brittany and

Crystal Waddell: 0:08

Krystal. Here you can experience way more actionable episodes, give them as many SEO masterminds. Each week, we'll be walking you through a different tasks that support your SEO strategy,

Brittany Herzberg: 0:21

you will learn exactly how to take simple and smart action with step by step walkthroughs. And quick explanations of how your effort will impact your business's search ability.

Crystal Waddell: 0:31

And now it's time for this week's SEO short. It's anti ko Lee everybody. It makes me want to call my name like my maiden name crystal, Clark K or something. You know what I mean? Like, I wish it was better than not,

Brittany Herzberg: 0:46

I can't. I can't work any better. Yeah. Better. Just

Angie Colee: 0:50

interesting jokes before that. I'm pretty sure that one of my ancestors just got like a little extra swoopy with a name signature. And that's how we got the extra E.

Crystal Waddell: 0:59

Little happy with the quill, maybe you know? Well, okay, so Auntie's coming on to talk with us a little bit more about what she mentioned, on the simple smart SEO Show podcast, which was her methodology that she calls the C three PTO, and what really stuck out in my mind, and she talked about, you know, profit, among other things. And I think this is a really good conversation to have for business owners, as you know, we're building our businesses, but at the end of the day, we have to make sure that we're building in the money to pay ourselves and to sustain our businesses. So Andy, can you just jump into this and tell us about this? See Threepio Yeah,

Angie Colee: 1:41

it's so funny, because everybody that knows me knows that I'm not really a Star Wars fan. The first time I met the character actor Kylo Ren at Disney Worlds, like he scared the bejesus out of me. And I had no idea who this person was that was hovering over me so creepily. So it was funny, you know, when I entered into partnership with my business partner, and it was clear like she's the CEO, what am I? Well, there are these three things that I really focus on. And it seems to be like multiple aspects. There's people the hiring aspects, the figuring out the the clients that we want to attract. There's the process of like documenting everything that we do, figuring out how to deliver our offers and stuff like that. Then there's the profit piece of like, are we actually making money are we recouping our expenses and then able to, and I see profit the same way Mike McCalla wits of profit first sees it, which is like that is the reward that I pay myself for the risk of having built a business, it is a risky proposition. It takes a lot of extra work. And profit is something that I have earned, for taking that risk and creating jobs for people and like stimulating the economy and stuff. And I see that as not a dirty word like some people struggle with Oh, profits are evil, profits are not evil profits, at the sacrifice of the people can be an injustice, and evil. But that's why I see those things so closely intertwined to the people profit and process, because when one of those things go wonky, everything starts to get lopsided and unfocused. And if I'm focused on profit over people, I start laying off groups of people. And we started having these bigger conversations in society about, you know, well, I was loyal to this company. Why do I owe them anything? I could just quit today. They're not giving me two weeks notice before they lay me off. So like, yeah, that's all important to me.

Crystal Waddell: 3:31

So where do you see process, you know, causing disruption in that cycle?

Angie Colee: 3:37

Because often, there's a lot of lack of clarity around what is actually happening and what needs to happen. I experienced this firsthand with podcast production. And you guys are probably super familiar with this having produced a podcast, I remember, I think somewhere around like Episode 10, or 15, or something of my show, being up probably an hour before the show is supposed to release, still struggling to write the show notes and going What is wrong with me. I am a writer for over a decade. I love the show. I love this conversation. Why is it so hard for me to write the show notes? This is ridiculous. And so I don't know what sparked this. But in that moment, I just did a video a walkthrough video for my virtual assistant and said, I don't know what's happening, but this is what I'm doing. And I started to uncover in the course of that recording and her helping me that I had mentally categorized this task of producing a show as record, edit, write show notes and email publish. In reality, each of those big categories had about a dozen little steps underneath it, that I was completely disregarding. And that was just kind of adding to the mental load. And as somebody with ADHD, like paying attention to all of the little stuff that is swirling around unacknowledged in my mind is really, really important. And so to me writing down the process and figuring out, where can we simplify? Where can we eliminate things. So the first draft of the process was just what I had already decided needed to be done for each episode, then we were able to figure out where things still getting stuck, and come up with solutions to eliminate that. And then we would just update the process every time we came up with those. Now we've got it to a point where everything is handled through acuity, somebody says I want to be on the show, I introduce them to my assistant, who puts them through the whole, like, you know that you're not coming on in X ways to y your Z show, right? Like there's a million marketing shows, go do that somewhere else. Like you're coming on my show permission to kick butt, but with the other name instead of but to talk about the reality of business, which is that sometimes it's sucks and sometimes it's lonely. And sometimes you wonder if you need to go back to a job. And sometimes you get hit with a lawsuit and lose your biggest client at the same time. And you feel like a loser, even though you just got off stage at a big events, giving a great presentation, like those things aren't mutually exclusive. And too many of us join business thinking that that person on stage, you know, has it all together, and I don't, and I am a perpetual screw ups. So that's the overall goal of the show. And she verifies that they're willing to do that, and then gives them a link to acuity, which they book their own appointment, they fill out all of the information that we need in advance, Britney saw this, like, I get their headshot, I get the media release everything upfront before we even record, then acuity sends out reminder emails, and all of those came again, through the examination of the process where people were emailing me in a panic, probably from episode like 15 to 25. I don't know what to talk about, what are the questions? How do I prepare, they're freaking out. And I'm like, you don't need to prepare, just like come ready to have a conversation. Like we were two friends sitting at a bar, like I don't understand. And then I realized, like, some people just need something to prepare. And so I'm gonna give them something to prepare. So I created like a little video who was like, if you're getting stuck, here's how to think about this. Here's what we're going to talk about, I'm really good at leading this conversation. And we're going to talk about it before we hit record so that you have an idea of where to go. So like, here's what to do. Then I had people that were showing up with air pods, which is the bane of my frickin existence when trying to record. And I had people that were showing up with like open bedrooms and recording and coffee shops and stuff like that. So then I created an email that said, here's how to prepare for a podcast recording because I realized not everybody had been on shows like I had been on. And then I sent them a reminder email 24 hours out. And here's the link that we're going to be at tomorrow. Let me know if you have any questions and I give them an opportunity to reach out. And then the day of it's just the reminder link, the day after an email goes out, again, via acuity that's like that was freaking awesome. Can't wait to share that with the audience. If you know anybody that needs to be on the show, please connect us. And like it's a whole process. And then one of the points of friction that we eliminated was the fact that I had to record locally. I'm sure you guys have experienced this too, like recording to the cloud, because there's some compression that happens that makes things really like weird and tinny sounding. So I record locally. And that means that somehow these files have to get to the editor. So that was like the next sticking point to solve for that. Like I'm not doing it. Even though it's an easy like less than 10 minute task, I cannot make myself sit down and do this. How do we eliminate this, my smarty pants assistant, figured out that Google Drive has an app that behaves just like a folder on my computer. And if I record everything to that folder on the computer, she can instantly access it in the cloud. Wow, I don't have to move anything because as soon as it's done recording, she can grab those files, take them over to Dropbox, give them to the editor, he can do his magic. And I can just shoot her a box that says hey, on this episode, I think it was about 1015 minutes, and we forgot to clap. And then we went off on a tangent and he's gonna have to give this one a little extra love. She handles all of that stuff. It comes back to me, I listened to it. Podcast notes, she writes, then I edit it. And it all gets posted and done without me. So basically, I show up and record and I approve the copy. And everything else happens, thanks to my very, very capable assistant who is awesome and other people. Some other people see how all that ties in so super nicely. Like you sent me that wonderful compliment on the show copy because Britney's so just released last week. And as soon as I got that message, I hope you don't mind. I forwarded it to my assistant because she wrote on me. I

Brittany Herzberg: 9:35

don't care. Yeah,

Angie Colee: 9:37

I sent that to her. And I was like, I got this compliment from a guest who thought that the copy was awesome. And it made her feel great. And I thought you would like to know, because recognition and appreciation are currency spend it spends it on your people. That's what makes loyalty.

Brittany Herzberg: 9:51

Well, and frankly, I would never have guessed that she wrote that because it sounded like you and so I'm really grateful that you did then send that to her that makes me feel like 1000 times even like extra better that I took two minutes out of my life. Anyone listening? Take two minutes out of your life to say something nice like we wanted it. Yeah, it's not that much effort. But it makes a huge difference.

Angie Colee: 10:13

It really does.

Brittany Herzberg: 10:15

So box, but I'm really glad you said that to her. Thank you,

Crystal Waddell: 10:18

huh? Well, that was awesome. Andrew, thank you so much like, I know that we have an episode about creating a podcast. So this actually even you know, helps that that much more for the people who are listening who are like I want to create a podcast. And then now you're giving them some more extensive tips and we talked about. So I just want to say thank you so much for the share. I know this is going to benefit a lot of people. And we want to say thank you out there to Lee and Marcy from the podcast effect. Thanks for producing our private podcast. If you are looking to create your own private podcast and you need podcast producers, we'd love to send you over there to them at the podcast effects. So that's it for now. Thank you for joining us on SEO shorts and we will see you next time. Bye.

Brittany Herzberg: 10:59

you're well on your way to being the answer to even more Googled questions. Thanks so much for joining us this week.

Crystal Waddell: 11:06

Have you noticed some SEO wins since listening to SEO shorts? We want to know email us at Hello at simple and smart seo.com Or share an episode conversation thread