The Simple and Smart SEO Show

How Video and SEO Work to Boost Your Brand w/Natasha Pierre

October 18, 2023 Season 2 Episode 74
The Simple and Smart SEO Show
How Video and SEO Work to Boost Your Brand w/Natasha Pierre
Show Notes Chapter Markers

Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results.

Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.

1. Natasha explains her focus on organic marketing:

  •  There's value of creating sustainable content rather than relying on trends.
  • People can search for specific topics or keywords and find video content that aligns with those searches 
  • We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.

2. You can foster connection and engagement through video content.

  • The right mindset and confidence is necessary for overcoming the intimidation of video creation.
  • Think creatively about how existing content can be repurposed for video.
  • Leverage YouTube's podcast function to organize and promote podcast content.
  • Video helps to position yourself as an expert.

3. The main goal of content is conversion BUT their are other goals as well:

  • Attract partnerships or brand collaborations.
  • Video supports an SEO strategy by making content discoverable on various platforms and websites.
  •  Build a community through digital marketing channels.
  • Establish yourself as an authority and help people who are looking for resources.

4. How to stand ou

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