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Well hello and welcome to SEO shirts a private podcast by the very same co host of the simple and smart SEO show, Brittany andCrystal Waddell:
Krystal. Here you can experience way more actionable episodes, give them as many SEO masterminds. Each week, we'll be walking you through a different tasks that support your SEO strategy,Brittany Herzberg:
you will learn exactly how to take simple and smart action with step by step walkthroughs. And quick explanations of how your effort will impact your business's search ability.Crystal Waddell:
And now it's time for this week's SEO short. Hey guys, welcome back to SEO shorts. Today, we are going to dive in just a little bit deeper into keyword density and keyword stuffing. So we talked about it a little bit in the simple and smart SEO show. And now we're going to give you some ideas on how to really put that into practice in a smart way. So ready to go beBrittany Herzberg:
I'm ready. I'm so ready for this. Yeah. So should we first talk about like, what keyword density and what keyword stuffing are?Crystal Waddell:
Yeah, that's probably a good idea.Brittany Herzberg:
We try to do the most for you over here. It's just you know, alright, so keyword density is how frequently is that keyword showing up in your website copy. So let's say that you have, we'll just use an about page for this example, as we talk you through this. So let's say that you have a keyword key phrase is how often is that keyword or key phrase showing up throughout the page. Keyword stuffing is if you're, you know doing as the phrase says, and you're stuffing it in there too much. It's like Google is gonna be like, Oh, I see what you're doing. You're doing this stuffing thing. And I don't like this and they're going to deprioritize you as a result.Crystal Waddell:
Okay, so what can we do instead? Because, you know, before I learned about keywords and keyword research tools, I never really understood the options that were available. You know, instead of just saying the same word over, you know, and then putting like, a bar, putting the word again, you know, I really want you to see this. Yeah, just like life.Brittany Herzberg:
Exactly. So what I want you to think of when you're creating your keywords and key phrases when you're thinking through this is what other similar keywords or key phrases are out there. What's synonymous with similar, and I'll use this example, again, sticking with the about page, I just had a client that I was working on an SEO strategy for, which is where I do the SEO research and then do the SEO strategy is an SEO packet. Anyway, there's research and strategy involved. And she was telling me what she does and who she helps and how she helps them. And I did the research. And as I was doing the research, something I noticed was, you know, go into search intent. She said, I do a lot of like functional health coaching and sleep coaching. And I was like, okay, cool. So as I'm doing my research, functional health coaching, when I typed that in, it was a lot of people looking for training options, like where can I go to get certified? Where can I go to become this. So that's not her people, her people are looking to her for help. So I was like, alright, let's check out this sleep coaching. So there was sleep coaching, holistic sleep coaching and sleep coaching for adults, because she doesn't work with kids. And that's another result that shows up often is, you know, sleep coaching for kids. So I made her SEO cheat sheet packet situation, include those variations, holistic sleep coaching, sleep coaching for adults, even just like sleep coaching. So the idea there would be that you can use these variations of terms on her about page as she's talking about who she is, what her story is, and how she can help you. She's not just repeating the same thing. She's like, did it in a holistic sleep coaching? Did it at sleep coaching for adults. Does that help?Crystal Waddell:
Oh, I think that's really great. I think it's a really great example, from my perspective, how can I not work so hard? You know, that's how I'm always thinking, you know, because I need to not work so long at something because I want to do like 15 Other things at the same time. So one way I figured out how to do this is by using surfer. And the way that surfer works is that they serve up keyword clusters for you. So let's say that you wanted to show up as like a sleep coach. And if I put in sleep coach and surfer, surfer is going to give me a number of article ideas related to sleep coaching. And it's up to me at that time to kind of discern which of the articles are most relative to what I'm doing. And I think what you just pointed out there, like understanding the search intent behind those keywords is so key. So it's like, Look, if there's a bunch of Article suggestions that have to do with getting certified as a practitioner, then obviously I'm not going to use those, but you have the option of looking for navigational or shopping or local investigation, that type of stuff. By theBrittany Herzberg:
way, if you want more on that stuff, go listen to our first dictionary episode because I just really listened to it and that's where you dive in more into that search intent and the four different types.Crystal Waddell:
Ooh, Cool. So then surfer. What it does is it like allows you to build topical authority on that particular keyword. So it's not just the keyword on the page, but it's like the keyword throughout your site. And then it helps you to build internal links from page to page so that Google can understand your authority on that topic. So that's another way to look at keywords and being able to really generate authority around a keyword without just using that one keyword all the time. So be creative.Brittany Herzberg:
Think about your people. Think about your end user, who are you wanting to call in? What do you really want to be known for? You know, it's the same stuff that we preach at you all the time, if you're looking for, like, what's a good benchmark to aim for about two to 3% of the total copy, like you want your keyword or key phrase to show up about two to 3% of the total copy. So just for round numbers, if you have a webpage that has 100 words on it, you wouldn't you would have more but for round numbers and my lack of math ability on Zoom, you want to have that keyword show up two to three times.Crystal Waddell:
Yay. That's all we we don't want to leave without saying thank you to Leah and mercy of the podcast effect because you make it sound so good.Crystal Waddell:
Yes, thank you, ladies, we love you. We appreciate your help with this podcast. And if you everybody want to have a private podcast yourself, you know if you have a private podcast need in the future, which Britney had a private podcast for her case study training, and I loved it, because then I listened to while I was on the road. And so then I could, you know, kind of find my way back to what I wanted to follow up on when I got back to my computer. So that was fantastic. And then there was a private pop up podcast recently with the funnel bundle. And I certainly do. And I really looked forward to that as well. So there's lots of different applications for private podcasts. If you're a corporation, you know, and you have internal training. That's another way to do that, you know, implement a private podcast for your employees. So definitely an emerging idea. Yeah, reach out to the podcast effect if you have any of those needs.Brittany Herzberg:
Yeah, they're amazing. Okay, we will catch you on the next episode Grande. Bye bye. you're well on your way to being the answer to even more Googled questions. Thanks so much for joining us this week.Crystal Waddell:
Have you noticed some SEO wins since listening to SEO shorts? We want to know email us at Hello at simple and smart seo.com Or share an episode conversation thread