In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility.
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1. Will Baggett introduced himself and spoke about his professional journey,
2. It's important to understand SEO in the context of findability and visibility.
3. Will gives teDigital Trailblazer Podcast
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This transcript is machine generated and has not been fully edited for errors.
[00:00:00] Brittany Herzberg: Welcome back to the SEO show. We have another wonderful guest here for you today.
We've got Will Baggett. Hopefully I'm saying that correctly. I didn't even ask you before. Okay. I bet a thumbs up. We are good. So say hi, Crystal. Say hi, Will.
[00:00:13] Will Baggett: Hi Will. Hi Crystal.
[00:00:16] Brittany Herzberg: And it's always somebody. Will and I met in a, it was like a LinkedIn networking group situation.
And I just liked everything that he had to say and so I was like, hey, you want to share that with our listeners? And here we are.
But actually found out afterward that I also knew, thanks to Crystal.
Will's business partner which we're going to refer to as CoachDKR, right?
So let's kick this off. Will, you want to tell us who you are, what you're doing in the world?
[00:00:43] Will Baggett: Yeah, absolutely. So currently, sitting in my car recording this wonderful podcast. Enjoying life. I'm gonna work out in this morning, so no complaints.
In the professional sense, I have been in public speaking for going on seven years now, I've authored two books.
And of course, I'm partnered up with the legendary coach DKR, Monetize Your Message.
Our first conference will be at the end of this month.
From September 28th to the 30th here in Dallas, Texas. So really excited for that, and really excited to get that going.
But yeah, just someone's just enjoy what I do. I love working. Love working with people. Love having a good time.
And currently get some time for some reprieve here at home.
And I'll get back on the road in two weeks and I'm excited for that.
So just really glad to be on with you all.
And I come from a sports background. I spent 11 years in sports and event management. Working at different organizations.
Such as the Playoff and Super Bowls and things of that sort.
But I definitely found my calling in my niche with working with other people to help them increase their personal brands.
They're confidence. Leadership skills and soft skills. So thank you for the opportunity.
[00:01:45] Brittany Herzberg: Of course. We're happy to have you.
[00:01:47] Crystal Waddell: One thing I noticed to you received some sort of award from the White House.
What was that about? Can you tell us the story of that?
[00:01:55] Will Baggett: Yeah, that was a fun one.
I worked at the College of Ball Playoff National Championship for three years.
So from the 2018 championship game. I did 2018, 2019, and 2020.
So the year Joe Burrow and them won it.
That was my last year right before the pandemic hit.
And, the first year I had Trump visit.
It didn't go as smoothly as the third year I got the award, right?
So I told you about the award.
I didn't tell you about 2018.
But that year. I was out eating in Atlanta. That's what the game was, of course.
It was Alabama versus Georgia. That's when Tua hung it on 3rd and 26 to win the game.
In overtime against Georgia. But that game almost never happened.
The reason was because my computer was actually stolen three days prior for kickoff.
And I was overseeing everything that dealt with the championship trophy. Credentialing, security.
And I was one of the leads of the Secret Service and all that good stuff.
And what happened earlier that day? It was three days before kickoff.
I had Bill Hancock, the CEO of the CFP. And also the COO. I picked them up from a meeting.
And was taking them around town a little bit. And my COO, Michael Kelly accidentally left a padfolio in the back.
A zip up type deal.
And so I didn't notice it at first until I, like later on, and I grabbed it and stood on the front floor board.
So I wouldn't forget to take it out when I got done for the day.
So I went out to Top Golf to this event.
Got some swings in. I'm a bad slicer to the right, working on it.
But. I went to an restaurant to get some food.
And I came out after and my window was smashed.
And there was glass everywhere.
And I was in a 2018, 2019 Mercedes Benz, GLK, AP AG 123. Something I couldn't afford.
Glass was just everywhere.
And I'm just, I see my backpack's gone smash and grab. And it's 30 degrees outside.
I'm like, man, it's gonna be a cold ride back to the hotel.
And so I get in the car, I look on the floorboard and the pat folio is still in that front floorboard.
And out of frustration, I'm just like, it should just clean me out just all the way.
Like, why did you leave that little padfolio?
I guess they didn't see it because it was blended in with the carpet.
And so I grabbed it.
I picked it up and I like, just threw it against the dashboard out of frustration.
And out fell $40,000 worth of suite tickets for the national championship.
Belonging to Donald J. Trump and the Secret Service.
So yeah, that game almost never happened.
Because they were hard tickets, they weren't mobile.
Those tickets get stolen, repurposed, copied, sold, what have you. Security breached.
It would have been an absolute disaster to try to flip that in 72 hours.
Reeducate staff, change credential boards that were already printed.
It would have been a challenge.
And so that was 2018.
And I thought they were going to fire me, didn't fire me. And so I learned a lot about leadership, man, because obviously my boss was happy to get that portfolio back.
When I told him that what had happened and I lost my computer and I was gonna do.
And I was just stumbling and stuttering and I was like, don't fire me, bro!
Basically said, I can get another computer. I can't get another you.
And that's what I really like, who I was working for and what kind of organization and environment I was in.
And, it taught me a lot about perspective and leadership. And so that was 2018.
2020 is a lot smoother. And that's when the actual award came.
Because I was basically our internal communications director.
Specifically, just the liaison with the secret service.
So I didn't do communications, I did operations.
But I was in charge of basically making sure that the Secret Service was their messaging was getting out to the 150, 200 people that were on the ground.
Kind of running show from our side of the shop.
So our security directors, our operations people, game management, like we had to clear the hallway to clear bathrooms.
Because when he was in the hallway, no one could be in a bathroom.
Couldn't be, like, anywhere. So it was a lot.
And I ended up getting an award from the White House Department of Communications for outstanding service to the President of the United States.
It took me two go arounds!
But it was definitely worth it.
[00:05:44] Brittany Herzberg: That's amazing. I think my heart is beating again. But oh my gosh.
[00:05:48] Will Baggett: Sheesh. Yeah, it was a lot. I'll never forget that experience. And I'm thankful for it.
And I think the biggest thing back in 2018 was they actually came in about....
I think it was 45 minutes prior to when they said they would.
And so they said they were coming in at 7 o'clock.
They landed at 6:15.
They were on the ground.
And we had to redirect 40,000 people. From one gate to another gate before kickoff.
It was a lot. And it was raining.
And got a call from the ACC commissioner.
Said he was outside stuck in the rain.
Not the call you want to get.
And so.... it was just a lot.
And Trump's motorcade was 37 vehicles and 11 motorcycles.
And so that's a total of 48 cars and we had to bring it all in.
It was a movie. And I tell everybody that my responsibility was handling everything from snacks to snipers.
I had the Sam's Club cards where I got the M& Ms.
I got the cheese and crackers. But I also could tell you what hotel rooms the snipers were in around the national championship.
So, snacks and snipers was my job's responsibility.
So, fun times.
[00:06:49] Brittany Herzberg: That's a good tagline.
[00:06:50] Crystal Waddell: I know. I was like, should we put that in the headline, or the show title?
[00:06:54] Brittany Herzberg: Probably not. We can put it in the show notes though.
[00:06:56] Crystal Waddell: What'd you say?
Snacks, snipers, and SEO. I like it.
[00:07:00] Brittany Herzberg: Oh my gosh, that's amazing. Okay. I love the story.
And to bring it into SEO, the question I like asking all of our guests is.
When you think of SEO, what do you think of? How, what comes to mind for you?
[00:07:12] Will Baggett: There's obviously the book definition that we all know.
I think what I've learned more so as a speaker in my industry is... it being about findability.
You know what I mean? I think search ability and find ability.
It's like a Venn diagram. There's a lot of overlap, but I think this also can be some differences.
Can I explain them?
Probably not, but my mind it works.
I would say that in my line of work or in anybody that has a business or starting practice.
You could be the best in the world at what you do. But if no one knows you're doing it, it really doesn't matter.
And then, first is that awareness you're building.
And then it's like when someone does come to your front door of whatever your brand is.
Your website or wherever your web presence is, or social presence.
There's a sense of, okay. Can they see what you do in short order?
Are they clear on your message? Clear on how to contact you?
And just, what you go about and how you go about your business.
Making sure that's actually crystal clear and having that kind of brand alignment.
And what you do.
And then beyond that, we do a lot of ads and marketing for our Monetize Your Message business.
And so we have to make sure we're targeting the right people.
Doing the right geo targeting and the right messaging.
And the right spend what have you.
SEO just permeates just all those different aspects.
But I think about it in terms of find ability and and that's where I look at it from my lens.
Yeah, that's what I think about it.
[00:08:31] Brittany Herzberg: I think that's perfect and that's actually a word that I use a lot in my own copy.
So to hear somebody else say it, I'm like, I'm not doing too bad. So that's great to hear.
And then you also brought up your digital front door and Crystal, we joke a lot because I came up with this theory, analogy, whatever.
It just, it's stuck in my brain. Or if you think of your online presence as your house, you've got different windows and doors that people can come in a non creepy way.
We want them to come in and say, hi. feel at home, feel welcome, be able to figure out like, Oh, am I in the right room pretty quickly?
And that's something that you mentioned as well, which is that speed factor.
And I would even say with doing a little bit more speaking on my own, it's helped me figure out what my message is even a little bit faster.
Like it takes time, but you figure out what you repeat a lot and what lands with other people too.
So I love speaking and I never ever thought that I would say that out loud.
[00:09:18] Crystal Waddell: What B didn't tell you about the house analogy was that she said once, like people come through the windows.
And the doors, and I thought that was really funny and completely accurate because I had the windows open in my virtual house and people were like behind me and I'm like, how did you get here?
That's some good SEO that you don't even know you have when you got people standing behind you in your virtual house.
So then it's okay. Let's shut those particular windows and direct people to the front door.
[00:09:48] Will Baggett: Yeah, I think about like windows and doors and doggy doors,
[00:09:53] Brittany Herzberg: I haven't even thought about that. Yeah. And we got car windows as well getting, people popping in there.
With my background and being pretty shy, being pretty introverted, not feeling comfortable public speaking.
I'm just going to come at you with this question.
But like, when it comes to speaking, do you have any advice?
Because again, I'm sure you've seen it all. Do you have any tips or thoughts or.
Just things that come to mind when you hear people say something like, I'm too shy for speaking. That's not for me. I couldn't do it.
[00:10:18] Will Baggett: Yeah. So I'm introverted too. I've been, I've taken the test five times. It's the same result.
I am an INFJ advocate. I am certified.
[00:10:25] Brittany Herzberg: You're an INFJ?
[00:10:26] Will Baggett: I'm an INFJ. Rarest personality type in the world.
[00:10:29] Brittany Herzberg: We're rare.
[00:10:30] Will Baggett: Absolutely. Very rare.
I think there's a kind of a surface level misconception of what introversion is and where we get our energy from and how we operate.
And I think it's all about just feeling safe.
There's times where I can be the life of a conversation, but I have to feel absolutely safe though.
If I don't feel 100 percent safe, I'll just, slouch to the corner, won't say much, anything.
But always taking in information. And so.
One thing I did earlier on, and I realized my personality type.
Was I read Susan Cain's book Quiet, the power of introverts in the world that can't stop talking.
That gave me a lot of insight and a lot of confidence into some world's greatest leaders who identify as introverts.
And from a speaking standpoint, I did a video on this like a while back.
Where, I feel as though people there's an element to it. You have to have entertainment value.
Because if you're boring, I wants to listen to you.
So there's some level of extroversion that is necessary, but it can be in that vacuum.
It doesn't have to be a part of your 24 7 lifestyle.
And I think that aspect of it, coupled with the introversion part of it, allows you to take a lot of information.
To do a lot of research. You're going to measure 10 times and cut once.
You're not just going to pop off with something you don't know about.
Because you haven't researched and got four or five sources from.
Your information is going to be very solid. And it's it's going to be, actionable.
I've used it as a superpower.
Because I know that competitors or people in the marketplace are not reading.
Or researching as much as I am.
Or up at night, watching random YouTube videos on body language.
And, just trying to get that extra edge.
And I think it's been a superpower. The other side of it is from a practicality standpoint.
This is some of the first pieces of advice I received.
Was, first of all, being nervous just means that you care.
So if you get to a point where you're not even nervous anymore.
You lost your edge.
You lost the respect for the game.
You know what I mean?
I try to make sure I'm still getting nervous.
Because if I've gotten that comfortable, that means that, I haven't updated my content.
I'm not putting myself in, in the right mindset.
Or on big enough stages.
Whatever it is to continue to challenge myself.
2nd thing is, I would say that aside from, being nervous.
I'll say the other side of it is knowing that the audience wants you to do well.
Nobody wants secondhand embarrassment.
So if you think about it.
They in a way, quote, unquote, have to be there.
They want you to do well, and so you think about it that way okay.
They don't want to sit here and see me crash out.
So, they want me to do well. So why not kill it?
And the last thing I would say to that is when we get to a point where, like I said, we're being nervous is fine.
But we get to a point we can't go through with it and can't perform.
We've made it more focused on what we can get as opposed to what we can give.
That's what it's come down to.
We put the spotlight on us to say, Hey, what I'm feeling, the anxiety that I'm dealing with, the what had the nervousness.
Is too great for the potential benefit of the people that are in this audience who may need this information.
And in a way, it can be called nervousness, but it can transition into inadvertent selfishness.
And so I try to tell people to be very careful on how you play that line.
Are you focusing so much on yourself that you don't care about what your audience can benefit from?
And in that case, that means maybe you haven't prepared well enough.
You don't believe in your content.
Or you just have, again, turned the spotlight on you so much to where you're just not ready to really deliver and give.
And it's okay to be there.
But I think you have to be very mindful of what's plaguing you.
Or what's holding you back.
Because imposter syndrome is real.
But you have to understand the root cause of where it's coming from.
And not just put a blanket explanation on what it is.
If you haven't tried to drill down into it.
Once I drilled down into it.
I said, you know what? I'm being selfish. I'm thinking about what am I gonna get?
Affirmations or validations or pat on the back. And this and that.
And honestly, it doesn't matter.
When you're starting out, you gotta get reps.
You got to figure out what resonates.
Because your audience will tell you. And you mentioned this earlier, Brittany.
Your audience will tell you what they want to hear more of. They will tell you.
And so the more you can throw things against the wall.
And I tell people, if you really want to be a great speaker, start with kids.
They will be your toughest audience you will ever have.
So I taught for 6 months. I worked with mostly college age students.
But I did teach, kindergarten through 2nd grade.
In an associate teacher role.
I got enough. I got plenty what I needed.
And, one second, they're listening. The next second.
They're poking you in the eye next second. They're telling you smell bad.
The next second, they're turning cartwheels and you got to deal with all that.
It's just, it's a range of emotional experiences.
So if you can get through that and then keep their attention, you can keep anybody's attention.
So that's what I would say to that.
[00:14:54] Brittany Herzberg: I completely agree.
And I know Crystal is a teacher.
I nannied and babysat.
Like absolutely right spot on with the kids.
And to keep it with the school analogy just real quick.
That's when I remember realizing that, yeah, nobody wants secondhand embarrassment.
People just want to support you.
And I specifically remember it in an eighth grade like science class presentation. I just had to wake up one day and I was like, I don't want them to do bad.
I'm listening to them. They do the thing when I'm up there, it's not that bad.
[00:15:23] Will Baggett: Absolutely.
Yeah. So much psychology involved.
[00:15:25] Crystal Waddell: You reiterated something that Laurie-Ann said when she was on here. That idea that the audience is for you.
And I could think of so many situations.
I used to be a high school volleyball coach. And I used to think the other team's coach was like my mortal enemy.
When I first started, I'm like, Oh.
There's one coach, Cindy Kelly.
If you're listening to this.
She took me under her wing immediately in our conference. And she was like the coach of the year. She'd been there for years.
And it didn't take me long.
Maybe just a few games, a few weeks into the season where I realized.
Oh my gosh. The ONLY friend that I have in this room.
Is the coach of the other team.
That was so powerful to know.
That it's look, you can still compete with people.
And yet they're still for you.
And then like B said, when I was presenting to the photographers.
I did an all day session.
And the morning was just fire.
I was so excited.
I do love teaching.
That's what I was born to do.
And I have my little what do you call it? The little clicker or whatever?
Because one thing I learned about middle school kids is that proximity gets attention.
Whether it's kids or adults, I like to walk around.
And talk to people at the table.
And click it from farther away or whatever.
And we were just on fire in the morning. So. I changed up the game plan.
Yeah, but it wasn't a good idea. It wasn't a good idea. I'd called an audible. At lunchtime.
And crashed and burned after lunch.
We're just going to shoot for the moon here. We're going to create a content plan for the entire year.
And we were talking about blogging.
And so once I started talking about that after lunch.
Number one, they were tired.
Number two, they were like, what the heck are you talking about?
So I learned a lot in that meeting.
But they were for me. Nobody got up and left.
They kept asking questions.
We kept trying to work together to find our way back. And finally, I just said, Hey, look, guys.
I missed it. Let's take a quick time out.
I'm going to get these blogs back together.
Back with the original plan.
Get everybody their editor or whatever. And we'll keep it moving.
And then the last thing I want to say.
Is that like you said, if you can teach kids. Then you can send a message.
And when I realized that I'm over here worrying about my mortgage. And worrying about my student loans.
And what are you worried about? 12 year old?
I, you know what they're worried about? They're worried about their friends. They're worried about the zit on their face.
They're worried about all of the things that they worry about.
That are their version of a mortgage. Or student loan. And when I got that revelation.
My ability to connect with kids was transformed.
And I think we can apply that to speaking as well.
[00:17:55] Will Baggett: That's a great analogy.
When you're able to reframe things. It really helps you see it differently.
The biggest thing that had a huge impact on the way I see things. Is I don't see things as positive or negative. I see them as different.
There's different, there's experiences.
There's moments and there's opportunities.
[00:18:12] Crystal Waddell: Do you have a a process for getting feedback that you can later use for social proof.
[00:18:17] Will Baggett: yeah, absolutely. So there's a few different ways to do it.
There's one service that was recently launched, I think, within the last year or so called Talkadot.
T. A. L. K. A. D. O. T.
And basically that's like a survey.
Think of a Survey Monkey on roids. Specific for speakers, right?
So, that's one service out there.
The old school way to do it is, of course, you can do, any form you want to create. Or we will form the survey monkeys, what have you.
What I do is, I embed a QR code just onto my last slide.
And have them scan it, of course.
And then also, depending on who you want to get feedback from.
I will reach out to people via LinkedIn recommendation.
The event organizer, specifically.
And typically, if you crush it and make them look good, they have zero issue doing that.
And so I'll do a LinkedIn recommendation.
I'll repurpose that recommendation onto, say.
Maybe a graphic or something.
May edit it some or cut down or something like that.
Getting it from the actual audience participants can be a hit and miss. It's like you're like in that present moment.
If there's a session right after you.
A few different factors there.
But as far as the event organizers what I do, I have a five step kind of program that I implement when I'm going into a gig.
And so first thing is, the ability to create a promotional graphic with my face on it and their logo and branding. I share it. They share.
And the second thing is I don't present without a photographer or videographer present. So that's another thing.
3rd thing is being able to get feedback or collect feedback and an opportunity.
If I have a videographer there, then getting video feedback, of course.
Because faces, they just, it's send the engagement through the roof.
And then the the next thing I think feedback and testimonials can be again, another Venn diagram. They can be similar. They can also be separate.
Feedback can be positive or not so positive or different rather in this case.
And then the testimonials are typically going to speak to how great you were. And so I try to separate those 2.
and then the last thing is I'll follow up with some type of gift.
When me and Darren do it now is because of our schedule. It's hard to do it back to back.
And so we, he's had a virtual assistant for 6 years. I just hired mine. Mine starts next Monday.
But what I've been doing is every December, sending out, whether it be digital Amazon cards.
Or sending out different arrangements or what have you. There's services out there that will do that on your behalf.
You know what I mean? And it's just an investment.
It's a reinvestment into your brand because you could have spoken to an organization in February.
Hadn't had much interaction since.
And they think you'd be forgotten about them. You hit them up something in December and BAM!
Oh, I forgot. You're great.
Thanks for thinking of me. Holidays are coming up.
People already checking out from work anyway.
And they're thinking about you again for their Q1 kickoff.
Or referring you to a friend of theirs, right?
And also within that.
When they acknowledge receipt of it, that's when I, I have them obviously, in a good space.
I ask them if there's anyone that could benefit from my brand or my services. Or just, or the conversation, what have you.
And I would say 8 times out of 10, they're sending me a name or referral of some sort.
So that's the process I've implemented.
It's hit and miss with attendees. I would say there's a good, if they feel good about it and. Yeah.
They they don't want to share it has to be, of course, easy and accessible.
I think it's where it ties into SEO. How easy and accessible is this?
Like, when you want to go on Amazon and buy something, how many clicks to take to get you to the checkout cart or to the confirmation message?
And if you got your payment information already in there, it's probably less than 4.
And once you find your products. Maybe 2 or 3 max. Something like that.
And so I try to make it as easy as possible and create these low barriers to entry.
And whether that be through the QR code or through the LinkedIn form.
And then I'll repurpose that across different platforms or different messaging strategies to my audiences.
[00:21:53] Brittany Herzberg: I really like that and there's 2 other things that I wanted to offer that have worked for me in cases worked for anybody else.
When it comes to attendees, I love questions. I encourage questions. I don't do a talk unless there is some Q and a time, even if it's short at the end.
Because that does enable me to capture some of that what are questions that people are actually asking what do they want to know?
So I have started if it is some kind of like virtual.
I do a lot of guest teaching guest speaking inside groups or programs memberships so if it's okay with everyone I ask if I can get the Like the transcript not the transcript the chat.
Where it breaks down all the questions just so that I can have that internally so that I can then use that to create content.
Or use that to, add something to a future course or something that I might have or work that into the future slides.
The other thing that I've started doing, which at first was a little uncomfortable.
But then I was like, I'm just going to keep up with this.
Is I have an email template. Then I will send the person who invited me to come speak at the virtual conference in the membership on their podcast.
And I will ask them just one question and it's usually I pre fill it out for them So all they have to do is just give me their feedback.
But it usually starts out with thank you so much for this opportunity.
I personalize it of course and then there's some kind of if you felt like that benefited your group that was really helpful.
Would you mind giving me some feedback?
I'm paraphrasing, but then I'll put in like the name of their event, the name of the podcast and say something like, it was great having Brittany come in and speak about blank because blank.
So I've gotten I've had a 90 percent success rate with that. There are some people that they just get too busy.
I'll send a reminder or two and then it's okay I'll let it go.
But that has been really helpful. Now the next step is to then put it on my website.
On my media page on my speaker page, so that it does start helping me with my SEO.
Because these people are saying exactly what other people who are searching for speakers, presenters there.
That's the searches that they're putting in Google.
So I know that's 1 way that I can think that it helps sEOs.
Anything else you could think of crystal?
[00:23:55] Crystal Waddell: Oh man. I don't know! I was just listening.
I wasn't even thinking about what I could add. I was just like, these are great ideas guys!
[00:24:02] Brittany Herzberg: I would say it's never too late to if you or anyone listening is thinking like, oh man.
I missed out on getting feedback from so and so that I spoke to two months, three months, four months.
It's never too late.
Because to Will's point, like it's just nice to have that touch point with people and they love it.
[00:24:16] Will Baggett: Oh, go ahead. No, people want to be, I think, inherently, if I'm using slang here, people inherently want to be the plug.
If you can refer, if you do something or you brought in a speaker and they crushed it.
You feel good about yourself, right?
You don't have an issue providing feedback and being someone. Helping them there's people that helped me earlier on that know that they were some of the 1st people give me opportunities.
They feel good saying hey, I was 1 of the 1s that discovered, Will back and I give them all the credit for it.
So I think being feeding into that dynamic, because I would say the people that are doing this type of work are typically people that value altruism.
And, value other people. And so I don't think they are the type to not, give information.
You may take a couple follow ups, maybe get busy, what have you.
But I think inherently they want to do it, like you said, Brittany.
[00:25:04] Crystal Waddell: Yeah, the first event that I spoke at This past year, I did a better job of capturing email addresses.
Because I said, Hey, if you want a copy of this presentation, then, I had my Google form up there. They could scan it with the QR code or whatnot.
This time. I don't know why I did it different. I'm just one of those people that really loves to recreate. Problems for myself.
And so I've got to get better at that. But that was a great and easy way to, get their email addresses.
And then I could easily create a segment as well to say, okay, these are the people that I spoke to at this time.
So I know who I'm talking to if I'm, speaking to them again.
[00:25:42] Will Baggett: Yeah, that's big time. That's 1 thing that Darren preaches a lot with our whole newsletter.
So he has we have 1. He does personally that we have 1 that we run with Monetize Your Message and he put a plan to me 1 day and it made a lot of sense.
He said that when you post something, there's a, I wouldn't say it's 50 50 chance. It may be 25 75 chance or whatever chance it is.
And there's ways you can look at, best time to post and when your followers online, I get all that and. Stats and data, that kind of stuff.
But still, there's still a chance that your followers will not see your content.
So you don't own your followers. You don't really, you don't own that you own email addresses.
So where, like you said like you said, Crystal, so to where if you put out a newsletter.
Whether they open or not, open rates are what they are, but you can guarantee that your name, unless you get a bounce back email.
Is in their inbox.
There's a touch point there of some sort, and they don't read it. I got three or four newsletters that I read. There's a couple I haven't read yet. Cause I got to get to, I can still play.
It's like on a plane or something where I can do it, but I'm going to read them. You know what I mean?
And so I'm still getting this person's name in my inbox, bi weekly or tri weekly or whatever it is.
And I think there's like huge value in having those touch points. And so capturing those email addresses is amazing.
I think people rely a little too much on their followers.
But there's no guarantee they're online when you're posting.
[00:27:00] Brittany Herzberg: I love that. I had, one, I had never thought about the QR code and you both brought that up.
For sure going to figure out how to add that into my stuff now. So thank you for sharing that.
Okay you can help me out later Crystal because I definitely need it.
[00:27:13] Crystal Waddell: And you can make it in Canva really easy. It's just under apps.
Yeah, you could just do apps and slap it up on the slide.
And put in the URL and boom.
[00:27:23] Brittany Herzberg: That is really helpful. I found it. Okay.
So the other thing, just while we're on email for a hot second, we're going to have someone come on and talk about email soon, like in the next few weeks.
But one thing you mentioned this.
Because again I have some email newsletters that I want to read, but it's going to take my brain needs a minute.
Like I need to be able to absorb whatever this person's going to say. And I just already know that.
I stopped looking at my email open rates. I don't look at it for a week. Because if you think about your own behavior, which one day it just dawned on me.
I was like, Oh, I don't check this immediately. I might wait four hours.
I might wait seven days. So if any, if you're listening, please stop checking your email open race the day of.
At least give it a week, give us some time to breathe, give the people a minute to find some time to read your stuff.
And another thing that I've heard consistently from people who are on my newsletter list is that they like what they're reading.
I might not know that for six months. They might not say, I had a person who was on my email list for a year, never said a peep.
Bought my course last year. I was like, you've been hanging around. You liked what I was saying. This is cool.
But so anyway, I guess all of those to just say some of the feedback you might not get for a while.
Some of the feedback may be there. And it's just hanging around and it's in the people. The evidence of it is just in the people sticking around and reading your stuff still.
You're still doing a good job.
[00:28:38] Will Baggett: Yeah, no question about it. 100 percent agree. 100 percent agree. Love it.
[00:28:42] Crystal Waddell: Okay. So whenever we have an amazing expert such as yourself on the show, I always like to poke you. And get some free advice.
So I want to tell you that I would love to speak to more people about SEO and content.
And, like just living an inspired life.
Because I had a heart attack in 2020 and quit my teaching job. And now I just wanted to live out my last days inspired.
And every day I do something different.
It's digital, it's technology, it's whatever.
And you can tell I'm happy. I've had teachers that I've seen over the last year or two.
They're like, Oh my gosh, you look so great.
And I'm like, I know, because I'm living the life that I want to live right now.
I'm so grateful for my family and these opportunities, whatever.
But, how do I really push into this world of speaking and teaching?
Do I start with schools? Do I?
I just joined the Chamber of Commerce. How do I really push myself out there in a smart way?
[00:29:37] Will Baggett: Yeah. Yeah. One of the pieces of advice that DKR always gives is, one group you can start with is the animal circuit.
So you mentioned joining the Chamber of Commerce.
But the animal circuit, you got like the Lions Club, the Kiwanis Club, the Elks Club.
But I think also when you think about topics, so it's a very much a niche topic, right?
And so I think it depends on if you're like, what kind of advice you're giving.
So if you're giving strategy advice or application, storytelling.
I think that's also going to be a determinant of where your message is best position because it is very much needed.
But also people can tell you what SEO Means from a, from the standpoint of what the book definition is, the long form is.
Can they explain it?
Probably not. And so I think also what you grounded in is going to be important.
So when I started off speaking, my whole moniker and tagline was like executive image.
Because I wanted to help people see a different version of themselves.
The future leader within themselves.
But understanding that I'm working with mostly college age student athletes at this time, we didn't want it to sound too rigid.
And so executive image turned into personal branding.
But it was still the same messaging.
So I think it's the monikers and the headers that you use to get it out to where you're not creating in a way, quote unquote sticker shock to say, Oh, that sounds like a deep topic.
I don't know. You know what I mean?
It'd be probably scary.
You all make it fun and simply SEO part.
And so I think when we are applying or looking at different conferences and places we want to speak at.
We have to put ourselves in the minds of the event organizer. They probably don't understand what SEO is.
They know it's a very long word.
And it's in the speaking world and you all, of course you SEO for a reason.
But in the speaking world, you want to use like monolithic words.
Like you don't want to use words with a bunch of syllables because they turn people off.
And so I think the way that is packaged is going to be one of the biggest things in terms of when you're filling out applications to speak or sending pitch decks or what have you.
I think the packaging is going to be number one. So it doesn't scare people that are not techie by nature.
Because I think, there's one side of where you could just stick to the tech sector and people are like, Creative side of it.
There's another side of it to where if you're taking the storytelling element of it and saying, hey, I had a heart attack and I found my calling. And you're grounding it in that.
Then that has wider application across the board to corporations, to schools, to colleges.
And so I think it's a matter of which part of which message is going to resonate well with each audience.
And so my corporate. Different from my student athlete talk, but there's 75 percent overlap, but there are some different aspects of it.
The other side of it is, you did this recently with the photographers association also.
But other side of it is photographers are very much a freelancing type of gig.
From my standpoint, what helps us a lot is speaking like you did at conferences and associations.
Because typically when you're not in a major freelance group.
Typically conferences associations have represent representation from many different groups of people.
And so if 500 people come and they have these track new breakout sessions and you pull in 50 or 60 people or whatever it is until your breakout.
You crush it and you convert.
10 to 20 percent of the room at your price point with followups and emails and things like that.
You do that four or five times a year, that could be your book of business.
For the next two or three years running, implement the followup process, the referral process.
And it just, it really cascades from there, honestly.
When you have that strategy in place.
In terms of scalability is you want to be in those diverse groups. The group of decision makers.
That can go back to their company or their group and says, hey, I heard this great speaker!
We got to bring her in. We got to bring Brittany in. We got to bring Crystal in.
And that's the quickest way to do it. Because if you're doing it, just off of email pitching and cold pitching, cold calling, there is a success rate there, but.
People will have a lot more to say when it's in live and an opportunity.
And if so, if I got a call tomorrow to go speak at Southwest, great.
But let's say the Association of Aviation Professionals or something like that.
I made that up. They called. I would much rather go do that one. Cause I know Spirit is going to be there. Frontier is going to be there.
American is going to be there. Delta is going to be there.
And I could really, I could take this 10 K gig. But I, this gig over here may be worth a hundred in futures.
You know what I mean? That may be unpaid at the time.
And so what I personally do from a practicality standpoint.
And this may fall into the SEO slightly?
I don't know, I have Google alerts set up for a call for speakers.
And so anytime someone like announces, I call for speakers or call for proposals.
I get a Google alert twice a week.
And I can submit an application to go speak.
Now, you typically are unpaid.
But again, when you crush it, it can turn into paid gigs.
So that's part of what I do, that's right. That's my giveaway for free. That's the free stuff that people want more, hit me up. We'll get you set up.
[00:34:32] Crystal Waddell: Thank you so much, Will. Now, did you hear what I just heard, B? A Google
[00:34:35] Brittany Herzberg: alert?
I have them set up for me so that I can see if I've been featured anywhere.
If I've been quoted or called out because I have signed up for HARO. And so if I ever am in a podcast or if the article gets published.
And I just haven't been told, then yeah, I did hear him say that and I do have it.
So you can help me with the QR code and I can help you with Google alerts.
[00:34:55] Will Baggett: There it is. Yeah, no, it works. Like I said, I tell people if you're not willing to speak for free initially.
You don't believe in your product enough. You know what I mean? I did it for free.
I did it for a couple hundred bucks.
And because, we need repetitions.
And I think there's sometimes because we have a first amendment right for freedom of speech.
There is a little bit of entitlement and arrogance that comes with new speakers.
I think, I'm great. I'm good. I'm wonderful. And you may be great, good and wonderful.
But I guarantee your 20th one is going to be better than your first one.
Taking some opportunities that may not be paying the most or the most attractive on paper.
I started off in the church youth day service in 2016.
My mom booked that gig for me. You know what I mean? My parents were there.
My third grade teacher was there.
And there was two teenagers and a toddler.
That was my first audience. But I needed reps. And I can go back and watch it.
And I'm like, man, I was trash.
But if you don't get the first one, you don't get the 207th one that I'm on now.
And so that's what I think is very important for people to really just humble themselves.
And say, Hey, I can get better at this.
And I don't, may not deserve this payday yet, but with the right repetitions and the right massaging of your message and what have you.
I think that it's inevitable that you'll get to where you want to be.
[00:36:08] Brittany Herzberg: Crystal's eyes lit up because I am a massage therapist. I am a marketer, but my friend, our friend Erin Ollila actually has Massage Your Message on her website.
And it's hilarious because the two of us. We swear we share a brain because I'll say something and then she'll see, or yeah, I'll say something.
She'll see it on my site. She'll say something. I'll see it on her site.
Who else has talked about doing free, low attended gigs, speaking gigs? Was Jasmine star. And that's how Crystal and I originally met.
She was talking about, she would go down to the library and she would do talks at her library.
And that's something that like we've, yeah. Daniel and I have thought about doing.
There's events are endless and we don't even realize what's out there because we don't start thinking about it until we started thinking about it.
Or until we hear something and someone like sparks an idea and then we're like, Oh, how do we do this?
So I love the idea of having the Google alert set up. And I did want to ask, should we just have it set up for a call for speakers? Period?
Or should we have it set up call for speakers with call for SEO speakers or, should you niche that down more? No.
[00:37:06] Will Baggett: Because I haven't set that one up specifically, I can't speak to what comes through on that.
But typically the phrasing or the nomenclature that most any conference will use is truncated to that call for speakers, a call for proposals.
And it kept the wider net. And so there's probably three or four different opportunities I've seen the last couple of weeks that are not necessarily organizations I would get to go after.
But they have a track for like leadership and professional development.
But I wouldn't have known about it if I had said only call for speakers, professional development, you know what I'm saying?
I wouldn't have got the data professionals of Canada.
I'm going to be making something up. I don't know what it is, but I probably send it to you because it's out of my lane.
I've been seeing increasingly with just the ones I have set up that are not specific.
I've seen increasingly ones that deal with things that deal with tech. That was box making association. You just, you'd be surprised what's the association for literally ever.
How does this exist? What do y'all do? What do y'all talk about? Yeah, I think it's a, it's one of the trial and error. I try both and, if you set up the rules and it goes to photo and stuff.
Let your inbox and I think my stuff to go twice a week. And so I can try to, try to pare it down and get the best results we'll have because you go every day, you're going to get a lot of fluff in there.
So I would say in a given month of all the alerts I may get.
If I get in two times, four, six, eight a month, I would say about 40, 50 percent of them have actual viable opportunities to apply for in there.
[00:38:33] Brittany Herzberg: Cool. Thank you. I'm for sure setting that up.
[00:38:36] Crystal Waddell: I'm an e commerce seller and I make these photo collages (Senior Keepsake Gifts).
Usually they're for athletes.
So you're actually a good person to know.
But I usually put these like on Jersey numbers or whatever I do mainly for like amateur high school, college or whatever.
I've done a couple of professional athletes, but because they're so different, I have to make my own boxes. So I'm like, there's a box making conference?
That spoke to me.
[00:39:00] Will Baggett: Yeah, Darren spoke at one in Canada last year. Absolutely.
[00:39:03] Crystal Waddell: Wow. Cool. That sounds so awesome.
Okay, so this kind of gives us a nice segue into wrapping up here because you mentioned that you guys are having a conference, right?
When's the conference and can you tell us about it?
[00:39:15] Will Baggett: It's September 28th to 30th. So the real operative days are the 29th and 30th. In Dallas slash Plano, Texas. We will be in Legacy West.
It's gonna it's a great venue. So much around it.
But really excited for the very 1st and what we're doing. We want to go small and intimate.
And so we're probably like, I think 4 spots left before we sell out of our allotment.
Really excited about that. And really trying to go deep.
What one thing we saw.
So Darren and I connected in 2017 when he brought me to the University of Texas to speak.
And at that point in time, I've done all of two gigs. I probably made about 400 bucks like total.
And it was just, I wasn't getting much traction. And so he brought me in to speak.
He took like these, we call it the five photos that every speaker has to have.
So one is the authority shot where it's like middle. Full frontal full profile.
There's a behind the behind you shot where just the cameras behind you, but you're looking at speaking out into the audience.
And they can see the, the expansiveness. There's a back corner shot. So it's like right corner.
See the whole audience.
And there's and there's two more that we have as well, but it's called like the five shots.
And so he took those, and I'll be able to trickle those out.
He posted them on his social channels.
And it was my 3rd gig, but it may be like, I've been speaking for 5, 10 years.
With the angles he did.
And I never understood until later why he did it the way he did it.
So he did that put them on his podcast, so that was a big thing as well.
And then he also, we had a two hour lunch and he just took me through all the just basics of what I needed to do.
And how I need to grow my business and I had all these kind of rate sheets and pricing sheets and he told me to all this stuff in the trash.
I threw it all in the trash and he said yeah.
And it worked for me.
And I also, I have a I'm not, I wasn't like a videographer, but I have a performing arts background.
And so I understand like how to write scripts and screenplays and, cinematography.
Like I understand that. And so a lot of what I did was in the video, kind of sector.
I put out a bunch of recaps and videos of, engagement. I do all my own shot lists. All right, whatever.
So I enjoy doing that because it creates that emotional tie. And so Darren has taken the approach of doing like the written storytelling.
My kind of initial one, I've did a foray into the writing part of it.
Was always video first.
And so we've taken things from each other like you all are.
To where he's trained me on how to, do better storytelling.
And, how to get the messaging out there. And I've helped him with the video and graphic aspect that he really wasn't doing much of until recently.
And so it's just been a real great it's been a great kind of marriage of the philosophies.
But I would say the biggest thing, that, really just help take it to that next level was getting the partnership.
With someone else that understood, what you were trying to do and what you're trying to accomplish.
And after we met and I had the gig in 2017 at Texas and all the great pictures in the pod, we didn't see each other.
Until April of 2022 and so that was a full almost 5 years later. We didn't see each other in person.
And it happened to be at the backstage in the green room of the same exact event. We're both speaking at.
And that was always 1 of my dreams was when we 1st started like. One day I'll be on the same stage, same stage as you.
And so I was able to in a way, open up for him. And so that was like a kind of a high point of my career as a speaker.
And so he called me two months later from Costa Rica. He takes his family on a 30 day excursion every single year out of the country.
And he said, man, there's a lot of trash information out there on speaking.
I said, yeah, I agree. Want to start a business?
He said, heck yeah, let's do it.
Monetize Your Message was born.
And we've been in, like I said, what a year now, but we took the approach of serving first.
And so we, we did a year of content with no sales in terms of, we didn't do any like hard selling, what have you.
We have products and services, but we didn't really push them.
We just did a year of giving value. And so I think people were ready to jump on opportunities that we had that were for sale.
Because, we were real about it and we weren't, it wasn't a money grab because there are a lot of our competitors and Darren calls me the mole.
Because I watched no less than 15 different webinars and went through 15 different funnels.
Like I have a whole folder of all our competitors.
All the systems they use and all the click funnels. I know everything that they use. And so I did all of that.
And to make sure that we were on the cutting edge and I found is a lot of people are making money and selling you stuff that they don't even do anymore.
They're just selling you arcade philosophies and practices that really don't have the same applications they may have in the past.
And so we want it to be realistic. Real information and that was the biggest thing because we're actively speaking.
Darren's doing 40 a year.
I'm doing 45, a year in actual number of engagements.
And that was the biggest piece of it. And just make sure people have a way to learn things the right way. And not like a money grab. And I feel like they're being taken advantage of.
There's a lot of that today in the e commerce world and a lot of scamming and things like that.
But, we're very much, we're big believers, we're both people of faith and we have to answer for what we do here.
And, how we treat people and we're just excited and we've gotten no less than.
I think, from our clients we've had and coaching at least 80 percent of them have booked new gigs since we've been working with them.
And it's just based on some of the same philosophies we're teaching, it's not like a, it's not a magic pill.
And I'll tell people all the time.
A lot of smart people are sitting at home and not getting booked.
Speaking is a strategy, psychology and social proof business.
You have to be smart. You have to have the information, the research and whatever and the strategies and stuff.
But if all if smart is all you are speaking will frustrate you because it's not like it's not an input output game, right?
It's input. And output may come eight, nine months later.
You know what I mean? And so that's one of the biggest things.
So we're really excited to bring the kind of culmination of doing this event here in Dallas in my backyard and I'm looking forward to it. So thanks for asking.
[00:45:09] Brittany Herzberg: I'm stoked. We're grabbing that link for sure.
[00:45:12] Crystal Waddell: I've got so many little things like B usually says this I've got some homework to do, but I'm like, Oh my gosh, I can't wait until we, not because I don't want to get off the call, but because when we get off the call, I'm about to make some big moves. You know what I'm saying?
[00:45:26] Will Baggett: We want to see people win.
The biggest thing is everybody has a place in this industry because typically the best keynote speakers.
And there's a book that I highly recommend called the Referrable Speaker. We don't get paid. We have no We get no money from this. We should.
We get no money from that, but it's called the referralable speaker.
One big is one of the biggest things is the best keynote speakers have one to two messages max. They may have different topics.
But it's mostly the same stuff, just put a different header on it. And I tell people is when a given speaker is going to an event or to a conference, what have you.
Typically, they're not going to bring you back every single year because your messaging is pretty much the same.
And so there's just so much for everyone to benefit from.
Because it's not like people getting these long term contracts with conferences and stuff like that. You do 1, you may come back in 3 years or 4.
Because most of the people are going to be in the same people are going to be in the same room.
The other side of that is you have the corporate side to where that's going to be more of that trend.
Where you're not going to have as much organic turnover. It's not going to be like natural getting turnover.
Whereas I started off in the sports industry and collegiate side of it.
Because every single year you have a new set of freshmen. A new set of seniors.
And so the different academies that switch over different groups and set groups and things like that.
And so there's clients that I've had that have been bringing me in for the past four to five years straight.
Because there's a natural organic turnover or churn with the special groups or academies or leadership things that they're setting up.
And that's been a recurring revenue for me.
Whereas corporate, because you don't have that recurring revenue cycle as much.
People tend to charge more on that side because it may be a 1 and done or a 1 and may see you 2 or 3 years.
And so it all depends on the industry going in and how you're going about it in terms of how you're pricing it, because there may be a situation where I'll give a certain price.
But I know I'm going to come back to the next two or three years. And so I made discounted some, but whereas I'm going through a corporation.
I'm like, Hey, I'm going to see you guys for a while.
But for instance, I have two coming up that are both chapters. And so if it's one shift, there's one chapter, there's 49 other chapters.
So if you kill that, you crush that, then that can grow and and scale to the other ones as well.
And so me going in to try to charge them and hold them up by the ankle. And charge the socks off doesn't really benefit.
Because they're not going to have a positive impression as much, when they're when I'm asking for a referral, right?
So get your value, but understand the strategy in that if you want to continue to scale and grow your business to other organizations.
So that's where it goes. And I think. There's a lot of intricacies to this business that people don't understand. It's not just get on stage and speak.
There is a lot of intricacies and things you consider and bundling.
So bundling is really helped me increase my price point by, at least at least 30 percent.
To where, Darren, Darren actually taught me this, to where if I'm speaking at a nonprofit. And every college is a nonprofit, so that's an easy 1 for me.
But also some associations are nonprofits.
Many of them are. So we both are writers are both have books. And so we go in, we pitch not just the keynote.
We're going and say, Hey, we'll do a pre keynote dinner with some event organizers if they want to do it. Not a requirement.
We have the actual keynote itself. We'll also give sound copies of our book to every single attendee.
And then we'll do a post keynote zoom.
Why the free copies of the book, because if you're thinking about just in terms of efficiency and customer service.
People don't want to stand in the line after you send the keynote of, 40, 30, 40 people, and you got a card reader and it's just you and you got to lug the books here and lug them there.
If you don't sell them, you got to ship them back.
Just give them away for free. And then you can get a gift in kind letter from the event organizers.
The tax write off of the fair market value of the books. So anyway.
I got excited. I went long. Okay.
[00:49:12] Brittany Herzberg: But no we're over here observing all the information plus my boyfriend is a nonfiction book editor and publishing coach.
So I'm like, yep. Heard that. Heard that. This is great. It's awesome information. I'm really grateful that you came on and shared everything you did.
[00:49:25] Will Baggett: Yeah, of course. I appreciate the opportunity and it's just amazing to talk about. I love it.
I love the business. I love what it brings to people and it's the 1 thing that you don't get a degree and that everyone can do.
With the right coaching training and development. So thank you for the opportunity.
[00:49:40] Brittany Herzberg: Of course. That's so true.
[00:49:42] Crystal Waddell: So where can people connect with you?
[00:49:44] Will Baggett: Yeah, I'm everywhere. Like Deion said, I ain't hard to find. So I am Will Baggett.
If you see a guy that's way lighter skinned than me, that's not me. I'm the dark skin.
But yeah, Will Baggett on all platforms.
My social is a onebaggtalk and email is email@example.com.
Monetize Your Message is everywhere.
We're not hard to find.
Very responsive and willing to connect with people. And we'll help you do the next level.
It's going to be the best thing ever. And again, thank you ladies for just listening.
And just being able to just, listen and share your platform with me.
It's really been an amazing opportunity in conversation.
[00:50:22] Brittany Herzberg: Yeah. The one thing I did, you mentioned this and I just want to give you like props and like social proof of your own.
There are other speaking coaches who are not responsive.
And you guys are actually very responsive. So I am someone that appreciates that. And I honestly don't want to work with anybody or even promote people that aren't as responsive.
When you say that you are not lying.
[00:50:42] Will Baggett: No. That means a lot.
Like I said, there we all had help. Daron had help. I had help. Other people need help. So we believe in that.
[00:50:49] Crystal Waddell: I got stay in the deep end baby. Stay in the deep end.
[00:50:53] Will Baggett: It's .
[00:50:54] Brittany Herzberg: I love this. Okay, cool.
[00:50:57] Will Baggett: Thank you. The message I got from Darren was, Hey.
Love what you're doing. Come speak to my class. Stay in the deep end.
Like what the heck is the deep end?
The rest is history.
[00:51:07] Crystal Waddell: Awesome. Awesome stuff.
Tell him I said what's up. I'll tell him myself too, it might mean even that much more coming from you.
This is just an amazing connection.
So this is cool to bring it all full circle.
[00:51:18] Will Baggett: Pleasure was mine. Thank you ladies so much. I appreciate it.
That's awesome. Thank you all so much.