The Simple and Smart SEO Show

How to Do SEO: Key Nuggets from Crystal's Dad, Jeff Clark

June 14, 2023 Season 2 Episode 56
The Simple and Smart SEO Show
How to Do SEO: Key Nuggets from Crystal's Dad, Jeff Clark
Show Notes Transcript

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.

Special guest on podcast: Jeff Clark, father of co-host Crystal Waddell

Crystal's dad joins us to share what he's learned about SEO from the podcast!

1. Jeff says: Make sure to value yourself and price your services appropriately.

  • Consider building clientele at different price points for services.
  • Find a balance between giving away information and charging for expertise.
  • Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.

2. Jeff says: Learn from your mistakes.

  • Stressed the importance of owning the building for his second business
  • Had a goal of starting each day with $200 in his pocket.
  • Discussed the different services and opportunities in lawn care and landscaping industry.

3. Understand the importance of SEO for businesses to attract customers.

  • Jeff says: SEO is targeted advertising, attracting customers looking for specific help.
  • Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.
  • Go back and listen to the SEO Dictionary episodes!

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This transcript is machine generated and has not been edited for errors.

[00:00:00] Crystal Waddell: welcome back to the Simple and Smart SEO Show podcast. I'm here with B and a very special guest, one of my most favorite people in the entire world, someone who gave me life, and so many other gifts beyond that.

But we are here with my father, aka Papa Clark. 

aka Jeff Clark. 

We are here with a special episode dedicated to all the dads out there. 

So dad, welcome to the podcast. Thank you so much for being here. 

[00:00:29] Brittany Herzberg: Woohoo. 

[00:00:30] Jeff Clark: Thanks for having me. 

[00:00:31] Brittany Herzberg: This is exciting.

[00:00:32] Crystal Waddell: Asher and the grandkids and even my college teammates called my dad, Papa Clark. 

[00:00:38] Brittany Herzberg: That is so cute. 

[00:00:40] Crystal Waddell: It's been like seriously old school for a long time. 

[00:00:43] Brittany Herzberg: I also feel like I need to say Mr. Jeff. 

[00:00:44] Crystal Waddell: Okay. Yeah. So you call him Jeff. I'll call him dad and yeah. 

[00:00:48] Brittany Herzberg: And we'll have an episode at the end of this. 

[00:00:50] Crystal Waddell: Yeah. Okay. 

Okay. So to kick it off, you've listened.

So you know what I'm gonna ask you, even though I like to surprise this with most people, but [00:01:00] how do you define SEO? Or what do you think of when you hear seo? 

[00:01:04] Jeff Clark: After hearing about seo, I think of it like yellow pages on steroids. 

[00:01:11] Brittany Herzberg: Yeah, 

[00:01:12] Crystal Waddell: isn't That awesome. 

[00:01:14] Brittany Herzberg: Yeah. 

[00:01:15] Crystal Waddell: When we were, like diving into SEO for the first time.

And I'm like trying to figure out where it fits. I'm like, dad, what do you think? 

 he started talking about Yellow Pages and we were like, yeah, that's how people used to find businesses and stuff. And so when he said that, I was like, that is genius. Mm-hmm. And I just told my friend, Kendra, That you said that dad, and she was like, okay, I get it.

So I'm expecting a lot of people to have an aha moment. Yeah. And a major connection after hearing that. 

[00:01:41] Brittany Herzberg: Yeah, for sure. That's a good, that's a I like that. Yeah. It's going in the top. It's top five. 

[00:01:47] Jeff Clark: Oh, go ahead, dad. When you're old, that's where you go for your answers was, that was the big deal.

[00:01:54] Brittany Herzberg: Yeah, I still reference it. I'm 31, but I still reference it. 

I still remember, actually, the [00:02:00] last time I used a Yellow Pages book was it was, I was working at a chiropractic office and with me trying to be more ergonomic with my desk set up, I would put the yellow pages under my laptop or under my desk screen to lift it up.

[00:02:13] Crystal Waddell: So you used it like a desk device. 

[00:02:16] Brittany Herzberg: Yeah, exactly. 

[00:02:17] Crystal Waddell: Good job. Okay. Yeah. Dad, can you tell us a little bit about your story of entrepreneurship, like how you started like having your own business? 

Because I was able to witness, someone create their own business from the ground up.

And, I love this story about why. So I was hoping you could share that. 

[00:02:36] Jeff Clark: The short version is this is my second business or guess kind of third business, but when I was 24 years old, I got upset with a guy I was working with.

He was a manager, and I quit my mechanic job at 24 years old, decided that I couldn't work for anybody else, so I started my own little repair shop and lasted for about three [00:03:00] years. 

And then I got a lesson in I would say business lesson 101 called bankruptcy. 

Had the best month that I had as my little business and three people file bankruptcy on me. 

Took me for $30,000 in one month. 

[00:03:16] Crystal Waddell: Oh, no. 

[00:03:17] Jeff Clark: Needless to say I had to go back to work for somebody else.

And that was K-Mart and that lasted for 12 years. 

[00:03:24] Crystal Waddell: Okay, hold on just real quick before you tell that story, I just wanna say, That was not the story I was expecting. 

So I think now, 

[00:03:31] Brittany Herzberg: cause your facial expression was like, what?

[00:03:33] Crystal Waddell: I don't think I ever heard that story. Maybe I did. I forget things. 

Okay, so continue. 

[00:03:37] Jeff Clark: And then I started working for Kmart and one day I just just told my wife, I did not enjoy working there. 

Had a few problems going on and she gave me some advice that if I wasn't happy, go find something else to do. 

And I got up and went to a realtor, told him I wanted to buy a building for a business.

 And as years went [00:04:00] on, things evolved where cars was changing and I had to make a change again. 

And my brother was cutting lawns and he said, oh, you can make more money cutting grass. 

And I said, I don't think so. 

But I went with him for a few months and said, Hey, you look like you're right.

So I stopped my repair shop, started a lawn service in 1999 and still do to this day. 

So that's how we got into the lawn business. 

[00:04:32] Brittany Herzberg: That is really cool. I like that. I like that your wife was like, go do something that makes you happy. Find something else. 

It sounds simple enough.

[00:04:39] Jeff Clark: Wasn't quite that friendly. 

[00:04:42] Brittany Herzberg: I'm imagining it wasn't. 

[00:04:44] Crystal Waddell: Okay. So the part of the story that I love you had to work during one of our games ...


[00:04:49] Jeff Clark: the part that helped me make my decision was the fact that one of the district manager was telling me that my family comes second to work and that I need to [00:05:00] be there and things like that. 

And I, let him know that my family was first.

I wasn't gonna miss anything my kids did as they grew up. 

So I and told him that, and long story short, the reason, I went back out on my own is cuz I had to have freedom.

The freedom was the biggest part of me since I was a kid. I had to be free that's what took me down this direction of an entrepreneur. 

[00:05:25] Brittany Herzberg: That's awesome. How was it? Do you feel like it was pretty hard to start your different businesses or. 

[00:05:31] Jeff Clark: No, it was very easy for me because I wasn't afraid of doing that because I never did feel when you worked for somebody that you had any control. 

You were just gonna be the last one to know when they went broke.

I said, at least why when I go broke, I'll be the first one to know. 

[00:05:49] Brittany Herzberg: That's an interesting perspective. Yeah. But I like that you weren't afraid of it. That's really cool. 

[00:05:56] Jeff Clark: When I started my second business in the automotive repair, [00:06:00] I bought the building from a bank, I guess should say, a repossession.

The bank, owned the building, they carried the note. I didn't have put any money down, so I got my building for my repair business. 

From the first business, I said, I'm never gonna do anything else that I don't own my building. 

So that was a kind of a deal that I had a heads up from the business before. 

[00:06:21] Brittany Herzberg: That's a really smart thing to do that's very interesting. 

And it's been cool to hear cuz Crystal's got her e-commerce business and then now you've taken your business online and you're doing something different.

And I had my businesses have always been service based, so I don't have product, I can work from anywhere. 

So it's always really interesting to me to hear how other people think of business, especially when they have a little bit more overhead and need their own building and have their own supplies.

[00:06:47] Jeff Clark: It has been very interesting. when I opened the first day I had $200 left in my pocket and got creative and painted some signs and said I would Resurface rotors or drums, that's where [00:07:00] you make 'em smooth again. 

For $4.50. And it evolved from there.

That all I had to do every day. My goal was to start each day with $200 in my pocket. 

[00:07:11] Brittany Herzberg: I love that. 

[00:07:12] Jeff Clark: It kept going until the change of time caught up where you had to have the new computer machines to read cars and it was just too expensive to stay down that track.

So had to make a change and so we changed over the grass and that way if a person can't afford to pay you 35 to $50, you're not bankrupt yourself. 

You can continue on. 

So that was another good reason to go into the lawn service business. 

[00:07:40] Crystal Waddell: Yeah. I love this. This is so fun. It's like memory lane.

[00:07:43] Brittany Herzberg: This is fun. 

[00:07:44] Crystal Waddell: And I'm really glad that we're recording this because this is such a neat story. 

Jon and I have a son named Asher. And he still talks about this to this day, since he's been like two or three and could talk, has said, I wanna do what Papa Clark does, cuz Papa Clark can do whatever he wants.

And I [00:08:00] don't wanna work for anybody. And so it was so crazy how he saw that as such a young kid. 

He's only 10 right now, and when he started watching Papa Clark mow, he was just like, that's what I'm gonna do. 

Cuz then I can make a lot of money, but just do what I want and nobody's bossing me around.

And I thought, If it's not in the genes. Isn't that crazy? 

Tell me, dad, if I'm telling the truth or not, he just said like this last week we were talking about Papa Clark and going back to Kansas, he was like, I'm getting on a mower this year. 

Cuz he said he wanted to help out. So you remember that?

[00:08:30] Jeff Clark: Yeah, he he's very sharp. 

Everybody thinks that's, it is a kid business, but it's not. 

It's so much more than just lawn. You talk about landscaping and things like that. 

And as I went looking, I found out that you could work for the government and one of the contracts for one year was, would pay 6.8 million.

 There is lucrative opportunities out there's what I'm trying to say. 

[00:08:58] Brittany Herzberg: Yeah, there are. 

So some of [00:09:00] my massage clients had their own lawn care businesses or even landscaping.

I had one guy, and I'm not gonna remember exactly what it was, but he specifically did like rock scapes, right? I guess I said something right there. 

So he did something like that. And then most recently I learned that one of my friend's husbands is in the fire department, and I guess a lot of the guys have different, Second jobs, and many of them will cut down trees.

And he was like, I'm gonna take a stab at mowing lawns. 

So they bought a lawnmower and they started going around the neighborhood. 

And it's just it's really interesting, like it's so smart and you're totally right that it's not just like a kid business at all now.

[00:09:39] Jeff Clark: There's there's so many options that you can go, like the landscaping Hardscaping what they call it.

In some towns, in California they got where they can't plant grass because there's no water. So they're doing the hardscape yards. 

I wasn't interested in that because the business 1 0 1 experience that I had. 

I don't put none of my money [00:10:00] into nobody else's properties because all they gotta do is tell you to get out and all that rock that you put down, if they don't wanna pay you for it, you're out.

Grass cheap and all I had, all I lost was my time and maybe a little bit of gas in the lawnmower.

[00:10:15] Crystal Waddell: Yeah. Over the last couple years is there's been so many people building courses in different things.

I've even told dad like, Hey, we should do like a lawn mowing course. Lawn mowing 1 0 1. 

Because he knows so many different, like very specific things about how to take care of your lawn, and like fertilizing and all that type of stuff. 

Like every time we have a question about fertilizing and goes call dad, Ask him about that, in addition to pretty much everything else around the house.

But if we were gonna tie this back to seo, I'm just curious, what have been some of your takeaways from the show and some of the things that we've talked about? 

Can you think of anything in particular that stood out about the conversations that B and I have been having with each other and other people over the last [00:11:00] year?

[00:11:00] Jeff Clark: The biggest thing to me is the advertising. 

I've never bought an ad for my lawn business. It's either been word of mouth or me going out just soliciting.

 What SEO sounds like to me is targeting advertising instead of throwing darts at a customer.

Your customer comes to you because they're looking for a certain amount of help. 

 I said, boy, if I would've tied all that to my business, then it would've helped me maintain and grow. 

When you pay advertising dollars, which I never did buy into because it was just a dart throwing contest.


[00:11:38] Crystal Waddell: blindfolded darts!

[00:11:40] Jeff Clark: So SEO makes so much sense. If you got somebody looking for somebody to take care of their yard, whether it's mowing or trimming the trees or bushes. 

Those people, if they find you and you serve that niche, there's a good chance you've got yourself a new customer.

You only wrestling with then [00:12:00] is pricing. 

And I hate bidding on jobs. I tell people now, I'm 70 years old almost, and I tell people I don't bid. 

He said, how you get jobs? I said, you tell me how much you're gonna pay and I'll tell you if I can help you, and. 

That works very well.

They usually pay me better than I would've bid at the job anyway, cause they don't know anymore about landscaping and mowing grass than I do about whatever they do. 

[00:12:22] Brittany Herzberg: Oh, that's so smart. 

[00:12:24] Crystal Waddell: That's a good point. 

How many times have we undervalued our services when we're just starting out?

Because it's oh, this is easy for me, essentially, so it's yeah, I'll do this, I'll write this, or whatever for X number of dollars. 

And people are Really?

I've had people tell me several times, you should charge more for this. 

[00:12:41] Brittany Herzberg: Yep. 

[00:12:42] Crystal Waddell: And it's I never thought about saying, Hey, what do you think you wanna pay me?

Yeah. But it be 10 times what I asked for. 

[00:12:48] Brittany Herzberg: That's a good point. It's, and that's something too, like with the massage practice, for me it was. It's weird. 

I've never thought about it until this very second, but like it was easy for me to value that heavier cuz that [00:13:00] was actually like physically something I was doing.

But with the online business work, the copywriting and the strategy creation, it's funny, I do undervalue that.

I did go lower with that one versus with massage therapy, I was like, oh no, this is definitely worth this amount of money per hour. 

That's interesting. 

[00:13:19] Jeff Clark: Yes. 

I've been trying to tell Crystal I've been listen to you guys' podcasts and you guys never talked about, A fee, what you was talking about.

Man, that has worth so much, you guys giving away so much.

You need to put a price on that.. You need to find a way to sell that. 

And she was really, pushed back against. That's not what we are about .

And I'm I guarantee you that you're gonna waste your time because if you don't charge something for it over the years, I found people don't have any value to it.

But if you've put value to it, yourself, then people feel there's value. 

And I'm going down a rabbit hole Crystal, so you might wanna stop me, but me and Crystal's [00:14:00] biggest conversation, when we started talking about SEO and developing online businesses and stuff like this, I was always telling her, you gotta make a choice.

Do you wanna sell? Studebakers or you wanna sell Cadillacs? 

And I said, the Studebaker is no longer. 

So it's like the evolution of my business. 

In auto repairs, thinking I knew everything. And then here comes computers, so you have to go a different direction. 

But as I worked on cars, I always undervalued myself and because I felt like I was competing with other shops. 

I finally realized that I'm not competing with other shop because, and my dad told me this, he says they know what they worth and you know what you're worth. 

So if they want the, want that cheaper person let 'em have.

Cause there's one thing to be tired and there's one thing to be broke. 

But it's a shame both. And I live by that. I live by that [00:15:00] whenever I go to talk about a new job. 

[00:15:02] Brittany Herzberg: That's good. 

[00:15:03] Crystal Waddell: Oh yeah. That's that is so true. 

And even just, as our priorities shift in life, there's people who would tell me, oh, I would never spend 300 or $600 on a collage or whatever.

And people have heard this story that my first collage I sold for $29 talking about undervaluing. 

Or no, it was $19, I forgot the shipping was 

[00:15:23] Brittany Herzberg: oh gosh. 

[00:15:23] Crystal Waddell: Like $29. So yeah, for a long time I paid people to work for them. But anyway. 

But it's just funny because we assume things about what people can afford and what they wanna pay for, but in reality, they want the job done.

And I think about Susan Reoch, who was here talking about like uX copywriting and that whole concept of jobs to be done. 

It's like that to me now is this other excellent definition of seo because when people are looking and searching on the internet, they're searching for a job to be done. 

Whether it is copywriting or a lawn that they need mowed and [00:16:00] edged and all that type of stuff.

It's like they're searching for someone to perform this service to get the job done. 

It doesn't necessarily always matter what it costs. 

It depends on, how fast they want it done, how well they want it done, who they're trying to impress by having it done. 

There's lots of factors that go into getting that job done.

And yeah, I think you're so right, dad. We can't assume, what they're worth, and I think it's just such a great lesson. 

[00:16:27] Jeff Clark: The other thing is that You don't see your value and sometime your customer has watched you over the years or whatever days or months or whatever, and they can see your value where you can't.

People say who are you competing with? 

And I just say, no one, if there is a lot of other lawn services out there, I can't let them price, what I want to do. 

[00:16:49] Crystal Waddell: There was a time where, okay, I undervalued myself, priced a collage at $19, and then just recently someone bought the collage for $600.[00:17:00] 

And there's still a little part of me that's Ooh, you bought that for $600. I'll give you a discount because you're returning client. 

And this client was like, no, keep your discount. I've had two people tell me this year, I don't want a discount. 

Stop offering me a discount. I wanna pay the full price.

And we're talking hundreds of dollars here. 

I think you're so right. There are clients for everybody, and there's enough business for everybody. 

The 19 year old who's selling it for $10, the front yard or whatever, like he's gonna get all the business he wants. 

You charging 65 or 75 for the same job, you're gonna get all the business you want.

It's amazing how it works out. 

[00:17:36] Jeff Clark: That's interesting you say that. 

When I first started, these guys was wanting to do the cheaper yards for the cheaper price. 

In fact, I used to send them business, but people who they would say, Hey, I want that done for $25.

I can't do it, but here's the name, they can do it. 

So what happened? 

I realized if I filled them up, I could get the yards at my price. 

When they got so busy, they [00:18:00] couldn't do anymore, it worked. It's pretty good. It worked out as a very good strategy. 

[00:18:04] Brittany Herzberg: That was brilliant. 

[00:18:05] Jeff Clark: Those people would come back to me and say he's busy.

How much are you gonna do it for? I'll do it for 65 now. 

I'm getting busy. I ain't had a lot more room on my schedule, so I'd get me 15 more dollars. 

So don't bawk when I give you the price. 

You better take it because it's going up next time when I see you.

[00:18:21] Brittany Herzberg: That's so true. 

[00:18:23] Crystal Waddell: If you don't beat it out in your offer, it's going up the next time. 

Okay, so again, tell us something else that you've had an aha moment or that you thought was worth, talking about again, like in terms of what we've talked about here with seo? 

[00:18:37] Jeff Clark: I could go back to every one of you guys' episodes and there's a aha moment, I wish I had my sheet in front of me.

One of 'em was 

[00:18:44] Brittany Herzberg: you have a sheet? 

[00:18:45] Jeff Clark: One of 'em you guys talked about was making a glossary of the 

[00:18:50] Crystal Waddell: SEO terms, 

[00:18:50] Jeff Clark: acronyms. And that was so helpful for me because as an older person, I'm not of that world. 

So when you just use acronyms and [00:19:00] letters and now I'm instead of listening to your message, I'm trying to figure out what did they just say?

So I really like that thought of where you guys was putting the glossary together, where people could go back and after an episode look up some of that stuff that, it might have blew over their heads. That. Was really a good piece of the information, but without knowing what those acronyms was, they lost a message.

Did that make sense? 

[00:19:25] Brittany Herzberg: So that definitely makes sense. I also wanna point something out, like it's not just that someone might be older or someone might be from a different generation. 

Crystal and I didn't know these terms always. 

[00:19:35] Crystal Waddell: Mm-hmm. 

[00:19:35] Brittany Herzberg: We had to learn them and half the time we're just creating something that we wish we had, 18, 24 months ago.

I'm really happy to hear you like it though. 

[00:19:44] Crystal Waddell: We didn't even know what SEO was like two and a half years ago. 

It was because we were on Clubhouse and it's like somebody starts talking about SEO and it's wait a second. 

That's how you get people to your website. Oh, why did I know this five years ago?

So I think we've all kind of had that moment!

[00:19:59] Jeff Clark: [00:20:00] What I would say to you guys, that you guys sound like you, to me, you guys more or less invented this stuff. 

So you are an authority, whether you know it or not, you are an authority to other people who don't know nothing or does know a little bit.

So you become our trusted authority. That's what you've come to me, 

[00:20:19] Brittany Herzberg: yeah. 

[00:20:20] Jeff Clark: I've listened to other podcasts and stuff, and I've said that's a little bit offline because that's not what Crystal and B was saying, and then I go a little further and dig into it. 

And you guys are the ones on target. 

They was off target of what they were saying. 

Honestly, it's a breath of fresh air when you feel like you can trust what you're hearing from somebody.

And that's what you know, I gotta tip my hat to you ladies, that you've done for me.

That I didn't think it was ever be worth paying money for advice from somebody else who hadn't done what I've done, and I'm almost encouraged to try to start me an online business just to [00:21:00] try to apply what you guys are teaching.

[00:21:03] Brittany Herzberg: You should. 

That would be really cool to, to see. 

So I love everything you said and thank you for everything that you just said. 

Really I think I'll speak for both of us and you tell me if I'm wrong, crystal, but when we started the podcast, we just wanted to share what we were learning with other people.

It really was, we were just hopping on phone calls. 

We were getting on Zoom and learning stuff with each other, and we just wanted to take it out outside of our two-person conversation and have more people in on the conversation. 

But yes, a byproduct of having a podcast and bringing on other experts is that we are looked at as an authority, and it's not something that I don't think either one of us take really lightly.

And it's been a lot of fun. 

And something else too, to tie it back to what you were saying really early in the episode, is that like having a podcast, yes. 

We're giving stuff away for free. 

We do have the private podcast, which is like a $10 monthly fee. 

So we did start doing that, but. I was thinking to myself like, having a podcast is almost like a new iteration of a [00:22:00] business card because ...

here's what we know, here's stuff that we've done. So as you were saying that, that was something that came to me and that was really cool. 

But thank you for everything that you just said. 

[00:22:09] Jeff Clark: See. Ever since I heard you guys start talking, I've been telling Crystal you gotta write that down cause we can sell it!

And if you hear me when I talk about you, I'll say we a lot. 

Cause I brought myself into you guys' world as I follow along. 

But every time she would do something I said, you gotta write that down cause I know you can sell it. 

You guys take for granted. 

A lot of times what you know, other people know and don't need to slow down.

I'm after Crystal all the time. That you gotta break that down into 10 segments, instead of one, because that's too much information for a layman to digest at all at once, you know? Mm-hmm.

SEO doesn't make sense to somebody who said, first of all, what is seo?

 Just the words in itself, and I can't even, something optimization or something, , I [00:23:00] can't remember totally, but I understand the theory behind it.

[00:23:03] Crystal Waddell: Yeah, for sure. 

And one thing I would say to kind of piggyback of what B said, this whole idea of being an authority and being a leader. 

 My dad raised me to be a leader, and that's just an innate thing inside of me.

Even as a coach, as a teacher, whatever, I've just always felt okay, I have a responsibility to other people for whatever reason. You know what I mean? 

To me, that's what a leader does. It's not that you're looking for the glory or you're looking for, like a label of any kind.

It's just that you're taking responsibility to help other people and to bring them along if they wanna come. You know? 

And dad and I have talked about that a lot too. 

And, B, you are like the manifestation of the type of person that my dad has always wanted in my life, because [inaudible]

yes. Yeah, because he's always bring somebody with you and it's And in each other, we have someone that we can go together. 

And then other people who wanna come along [00:24:00] with us. 

It's that much more awesome. 

And then I look at my dad and I'm like, dad's coming with us. You know what I mean?

So it's just fun to be on this journey all together, and I feel like to some certain extent, we all take responsibility for each other and for, how we use this information and make our businesses better. 

So even for you who's listening, I consider you a part of that as well.

Because we're just making each other better and stronger. 

[00:24:26] Jeff Clark: My comment used to be with, to both of my kids, if you're going to go somewhere, take somebody with you.

About three years ago, I had to go back and apologize to 'em and tell 'em that I was wrong in telling them they had to take somebody with them and rephrase that to what Crystal just said, gives somebody an opportunity to go with you because taking somebody with you is too much baggage.

Cause they may not want to go that journey. 

It sounds like it's not much difference, but it's [00:25:00] a whole world of difference. 

[00:25:02] Brittany Herzberg: That's really interesting and that's how I'm smiling so much because that's how I've always lived. 

It was just like innately in me. 

I just, I think I've told this story before on the podcast and you guys can correct me if I haven't, but in school, I was the smart kid. 

I was the straight A student and I was also usually the new kid. 

And in order to make myself feel like I could fit in a little bit more, I didn't wanna be seen as an outcast. 

What kid does? 

So I had no problem if kids wanted to copy my homework.

The catch was they were gonna sit there and I was gonna tell 'em how I did my work. 

So I was giving them an opportunity to come along with me, and that's just how I've always operated. 

So the podcast felt like a no-brainer, but that's really cool to hear, and it is an important distinction, taking someone with you versus giving them an opportunity to come with you.

[00:25:49] Crystal Waddell: Man, I love that. 

From your perspective, dad, if somebody was just to get started implementing some SEO tips that we've shared or talked about on this show, cuz [00:26:00] we've talked about mindset today, a lot of mindset, which I love.

But, in terms of implementing SEO for their business, what do you think would be something that would have the most impact? 

[00:26:12] Jeff Clark: The first thing I would say to anybody that was trying to start, if you had listened to you guys' podcasts, take your audits. 

Whatever audits you guys got.

Listen to the audits because they get you in a direction that you need to go. 

So many of us get in going in too many directions at the same time. 

We don't grasp the gravity of how big the problem or the situation is, that's what the whole podcast means. 

It gave me refocus of it not only business but life. 

So that's been the biggest thing. 

And I'm talking to other companies that. 

They do some work for me or eat at a coffee table talking. 

And I'm saying, you gotta get these little [00:27:00] gals audit. 

And that's the biggest thing is that I feel from this, I'm hearing that they need somebody to look at their situation.

 Analyze it from a perspective of a different perspective than what you have as a business person. 

There's that valuable advice you guys can troubleshoot and find problems that they don't even realize where their problem is coming from.

 All your podcasts, the only way I could ever do it justice is take one podcast at a time and tear it apart and say, hey.

These are the, as you guys call it, the little nuggets, that's out there. 

Cause there's a bunch of little nuggets in every podcast. So it's hard for me to say exactly which one it was because there's been so many of 'em that's truly impacted my life. 

And I got a partner that kind of hangs out and works with me and I'm going at him and he's, he goes down a whole opposite rabbit hole than I do as you, I'm using you guys' [00:28:00] words again on your rabbit holes, but it's really amazing the food for thought that you create.

So that's what's the main thing for me, is that food for thought that you guys are creating. 

[00:28:13] Brittany Herzberg: That makes me so happy. 

[00:28:15] Crystal Waddell: Yeah. Yeah. That's awesome. 

[00:28:18] Brittany Herzberg: I feel like our work here is done. 

[00:28:20] Crystal Waddell: Okay. 

[00:28:21] Jeff Clark: The thing is that you've reinspired me.

I was just devastated about being 70 years old. My birthday was coming up and I just thought I was gonna be 70 years old and I was just sick. 

And finally my oldest brother says, okay, young man. Not quite like that. Do the math. 

You know you're born in 53 you're not gonna be 70, and it's like he lifted a weight off me. 

I don't know. It was crazy. 

And then I got to listen to you guys' podcasts, and I'm getting all juiced up again about. 

Not so much as to do a lot of work, but to try to in be innovative [00:29:00] like you guys are in helping other people. 

I'd love to find me some young entrepreneurs and get them going down the entrepreneur track.

[00:29:07] Brittany Herzberg: Yeah. Oh, that's so cool to hear that. 

So how do you feel about turning 70 at some point? 

Is it gonna be this year? Yeah. 

[00:29:14] Jeff Clark: No, it doesn't bother me. I'm welcoming it. 

I feel like life is a new. 

my main thing is I used to coach a lot around kids all the time.

And my mom and dad lived with me, and they passed away, and then all of a sudden it felt like my world was empty. 

My kids was grown, my grandkids was too far away, and other people feel like you're trying to steal their thunder when you work with their kids. 

So you feel left out. 

[00:29:38] Crystal Waddell: But now you feel brought back in. 

[00:29:40] Jeff Clark: Yeah. 

You guys have brought me back in, so I thank you for that.

I listen to your podcast, have to listen to at least a couple times before I ever really get the gravity of it.

So I appreciate and thank you guys for coming up with the podcast cuz it's definitely been a new, [00:30:00] vibrant generator for me as a person. 

[00:30:02] Brittany Herzberg: So that's awesome to hear. That makes me really happy. Thanks for sharing that. 

[00:30:06] Crystal Waddell: Yeah. Yeah. Thank you B for having the idea to start the podcast. 

[00:30:10] Brittany Herzberg: Thanks for learning about seo.

So I could have someone to do it with. 

[00:30:13] Crystal Waddell: This is awesome. 

[00:30:14] Jeff Clark: Can I say one more thing before I left? 

[00:30:16] Crystal Waddell: Yeah. 

[00:30:17] Jeff Clark: B, I'm gonna give you credit because Crystal was on different platforms, I guess it's called, right? 

Tell me if I'm wrong. 

And I was telling Crystal when I listened, I said, I don't really feel like that is good for you.

And I said, I feel like they sat in there stealing your thoughts, and not giving anything back. 

And when you guys got together, I felt really good because I said they're giving back to each other. 

And I could tell in the conversation when you guys are having even guests on, that you guys was giving them aha moments that I could hear in their voice deflections.

That you guys was telling them something they didn't [00:31:00] know. 

And they was wanting to be the more or less come on as the authority and you guys was lightening up some of their light bulbs that hadn't been on. So. 

[00:31:09] Brittany Herzberg: That's really cool. 

[00:31:10] Jeff Clark: I can't say that for sure, but that's how I was taking it.

 those people are glad they came on here and that's good, because you guys helped each other. 

[00:31:17] Brittany Herzberg: Yeah. 

And one of the things that I know, at least I hear from people, what they say to us about the podcast is that they this just happened this week.

Someone was like, I like that You don't always act like you know everything cuz we don't. 

We're learning. 

And that's the lens that at least in my head we were coming into the podcast with, is like, Hey, we're learning. 

You wanna learn with us? 

[00:31:34] Crystal Waddell: Yeah. 

[00:31:35] Brittany Herzberg: Yeah, you don't have to know everything and people respect that.

And I think that too often, experts get in their own heads about being an expert and then, They feel like they can't say, oh, I don't know that. 

Or I can't say, I'm not sure. I'll come back to you. I need to do some research or something. And I think that's a shame. 

[00:31:52] Jeff Clark: Yeah. I appreciate it. 

[00:31:53] Crystal Waddell: You know why I appreciate being called an expert, but I don't really feel like an expert? 

Because [00:32:00] things change so quickly.

[00:32:01] Brittany Herzberg: Yeah. 

[00:32:02] Crystal Waddell: And I think you have to approach all of this with a certain level of humbleness, because what can be true today, can be completely different, tomorrow. 

We're seeing it right now with chat, G P T and Which search being the Bing search engine being, and just how SEO and search results are being populated.

Some of these things, I think are gonna withstand the test of time, because unless you can check out through that chat function, people are still gonna need to go to a website to buy something or get the information or sign up or whatever. 

But, I think that just approaching it with humility. It's important because things are changing so fast and it's fun. 

It's fun to just learn and watch and grow with all of it yeah. 

[00:32:46] Jeff Clark: One last thing.

 Don't be afraid to get paid for what you know, all right? 

[00:32:51] Brittany Herzberg: Yes, sir. 

[00:32:52] Jeff Clark: Because, cause if you don't, somebody else will get paid for what You know.

[00:32:57] Brittany Herzberg: That's a good point. 

That was a really good [00:33:00] point. Oh man. You got nuggets. We got nuggets. 

This is great. 

[00:33:03] Jeff Clark: Thanks for having me. I appreciate it. 

[00:33:05] Brittany Herzberg: Yeah, thanks for being here. 

[00:33:07] Crystal Waddell: Thanks, dad. 

[00:33:08] Jeff Clark: All right, love you guys. Take care. 

[00:33:10] Brittany Herzberg: Okay. 

[00:33:11] Jeff Clark: Bye-bye. 

[00:33:12] Crystal Waddell: Okay.

[00:33:13] Brittany Herzberg: Bye.