The Simple and Smart SEO Show

Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)

August 31, 2022 Brittany Herzberg, Crystal Waddell, Ashleigh Chanel Season 1 Episode 14
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)
The Simple and Smart SEO Show
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The Simple and Smart SEO Show
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)
Aug 31, 2022 Season 1 Episode 14
Brittany Herzberg, Crystal Waddell, Ashleigh Chanel

Send me a text!

Welcome to the Simple and Smart SEO Show!

What's in our 14th episode?

We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.


Ashleigh on Marketing Mindset:

  • People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
  • You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
  • Ask your audience what they want and what they hate about your industry before you start marketing to them.
  • When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.


Ashleigh on Ads Mindset:

  •  Ads don't have to be hard, but you need a strategy behind them.
  • If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
  •  If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.

Ashleigh on Overwhelm:

  • Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
  • It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
  • When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.

Grab These Resources from Ashleigh:

School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.

Listen on: Apple Podcasts   Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Show Notes Chapter Markers

Send me a text!

Welcome to the Simple and Smart SEO Show!

What's in our 14th episode?

We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.


Ashleigh on Marketing Mindset:

  • People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
  • You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
  • Ask your audience what they want and what they hate about your industry before you start marketing to them.
  • When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.


Ashleigh on Ads Mindset:

  •  Ads don't have to be hard, but you need a strategy behind them.
  • If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
  •  If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.

Ashleigh on Overwhelm:

  • Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
  • It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
  • When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.

Grab These Resources from Ashleigh:

School of Podcasting -Launch, Grow, Monetize Your Podcast
You’re don't know where to learn to podcast. Now You do. Click the link.

Listen on: Apple Podcasts   Spotify

Support the Show.

Search the Simple and Smart SEO Show podcast for something you heard! It's free!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

(Cont.) Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)